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Fri, Nov 20, 2009 - 07:24 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Schiller’s Macworld Expo ‘one more thing’ to be Apple CEO Steve Jobs?
Friday, January 02, 2009 - 11:22 AM EST

"When Apple PR announced on Dec. 16 that senior vice president Phil Schiller — not Apple CEO Steve Jobs — would be delivering the keynote next Tuesday, the news set off an orgy of speculative thumb-sucking," Philip Elmer-DeWitt writes for Fortune.

Elmer-DeWitt writes, "Hundreds of TV spots, newspaper articles, wire stories and blog posts chewed over the possibilities. Was Apple feuding with IDG World Expo — the company that has been putting on the exposition since 1985? Was it simply pulling the plug on a show whose time had passed? Were there no new showcase Apple products worthy of a Steve Jobs keynote? Was there a last-minute glitch in a new piece of hardware? Could it be that Jobs had lost more weight or was too sick to appear? Had his pancreatic cancer returned?"

"Apple’s December surprise may have lowered expectations for Macworld 2009 in terms of product introductions, but it only raised expectations in terms of Apple’s CEO — because it didn’t rule out the possibility that the rabbit in Schiller’s sleeve next week is… Steve Jobs himself, making a cameo appearance just before the curtain falls," Elmer-DeWitt writes. "If he does, and looks no worse than he did at the Spotlight on Notebooks special event in October, the audience will erupt with applause, investors will be reassured, and Apple’s share price will soar."

Elmer-DeWitt writes, "One thing is certain: If he doesn’t show up next week, or at the World Wide Developer’s Conference in June, or at whatever special events Apple schedules in 2009, then it will be clear that the transition to the new management team is already underway, and the era of Apple’s Steve Jobs is nearly over."

Full article here.

[Thanks to MacDailyNews Reader "JES42" for the heads up.]

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Jan 02, 09 - 11:34 am Comment from: NCIceman

Jeez, more rumors for the mill...

Jan 02, 09 - 11:38 am Comment from: ralph from berlin

yes please, that would be a brilliant move. if he doesn't show up at all on the other hand i see doom and gloom.

mdn-word "keep" as in: i keep my aapl-stock

Jan 02, 09 - 11:39 am Comment from: R

I recall at one of these events. probably within the last year, it was said on stage that Steve was intending on sticking around for a very long time. Maybe it was Schiller saying something. If Steve's able to work, does anyone really expect he would do something else than Apple at this point? I highly doubt it.

They have been slowing showing the world, though, that Apple has many strong upper-management-types. De-emphasizing the perception of his role at Apple is a strategic necessity for long-term growth of the company. But that says little about his actual involvement.

Seriously, if they wanted to, Steve could have high-def cameras in his bedroom and have live virtual meetings all day long in his hemp bathrobe if he wanted to.

Though I'd love to see him myself at Macworld, it's simply not necessary.

Jan 02, 09 - 11:46 am Comment from: Handy Freeman

If Jobs is the one more thing...well, how cheesey is that?
The big announcement for Apple is that Jobs attends the MacWorld event?
So uncool.
Jobs is either there or he isn't.

If Jobs did not want to give the speech, he could have just introduced somebody else, "I am going to give others a shot at giving the show this year" and just sat back and watched.

When will MDN start the daily count of how many days it has been since Jobs was seen in public?

Jan 02, 09 - 12:04 pm Comment from: Splat

I like Steve Jobs. He has done a great job, he "launched" Apple and that is the best thing a parent can do for a child. Maybe, just Maybe, it is time for the grown child to leave home now and fly on their own. The iPhone looks like one heck of a boaster stage to me. The "THIRD SCREEN". It has just started, I think the best thing Steve can do is let it alone for a little while and see what happens. Anybody that has one knows what I mean, it has unlimited potential. Steve can go do what Steve wants to do, relax in the sun, race cars, who cares, he did what parents are supposed to do....and he did an amazing job. Thanks....

Jan 02, 09 - 12:07 pm Comment from: Cubert

@Handy Freeman,
"When will MDN start the daily count of how many days it has been since Jobs was seen in public?"

By my count, it has only been 3 days.

http://venturebeat.com/2008/12/30/local-yogurt-store-tells-scoble-that-steve-jobs-is-in-great-health/

Jan 02, 09 - 12:12 pm Comment from: Cubert

Or how about this one.

http://swanktastic.org/?tag=steve-jobs-apple-fraiche-palo-alto

A completely different recent siting.

Jan 02, 09 - 12:15 pm Comment from: doc e

Well if this was going to happen, it would have been a fun surprise... but now it won't because spoil-sports just HAVE to blather every possible thing that Steve/Apple might do to make themselves appear "superior" and "in the know". If I were Steve this in and of itself might very well be the motivation behind dumping MacWorld.

You can't very well surprise and delight people if everything you could possibly say or do has already been trumpeted around the world in web blogs by obsessed "fans" the week before. Then when you do and/or say the things that somebody "predicted" the press blathers about how "disappointing" the keynote was and the blogs are filled with "is that all there is?" like it was Steve/Apple's fault they didn't surprise anybody.

By not appearing at ANY predictable event, Apple will at least have a chance to surprise people with their announcements which has been a big part of the fun of Apple innovation over the years and which obsessed stalkers..er I mean gossip whores..er I mean columnists/reporters have utterly ruined the last couple of years.

Jan 02, 09 - 12:18 pm Comment from: Gomer37

In demonstrating the new iPhone nano, maybe Phil will call Steve in the audience!

or in his hospital bed, wrapped in bandages. From which he will break free in a burst of energy! BOOM!

Jan 02, 09 - 12:33 pm Comment from: spyinthesky

Love Gomer's idea.

Jan 02, 09 - 12:40 pm Comment from: Jeff

If you recall in the fist Steve not upon his return he had Bill Gates on Screen larger than life with lots of booing. Well in a curious juxtaposition for his exit from Macworld Expo he will be the one on the big screen with lots of cheering.

Jan 02, 09 - 01:00 pm Comment from: Rob

"...one more thing"
[Steve appears on the stage]
"Kiss my ars, how many years do you think I can try to make people happy and being criticized for that? Good bye and if you want to send me a card, 1 AppleLess Loop, Honolulu, HI is my new address."

Jan 02, 09 - 01:03 pm Comment from: FUDsucker Proxy

@Jeff
"If you recall in the fist Steve not upon his return... "

WTF?

Jan 02, 09 - 01:09 pm Comment from: Handy Freeman

@Cubert
Jobs seen in public as in "Where's the photo or video?" or it didn't happen.

How many seconds does it take Jobs to call up a NY Times or CNN reporter and say "I am perfectly healthy, MacWorld just sucks and we have nothing cool or worthy enough to introduce for me to be there."

Jan 02, 09 - 01:40 pm Comment from: Jeff

That should have been Steve Note.

@FUDsucker Proxy want proof look at this video from Macworld 1997 http://www.youtube.com/watch?v=PEHNrqPkefI you can skip to 30:44 to see Jobs intro Bill Gates as special guest.

Jan 02, 09 - 01:42 pm Comment from: cwa107

This would be a smart move, if only to dispel the rumors of Steve's health problems. He wouldn't even need to introduce a product, but just bid adieu to the Macworld Expo and maybe explain Apple's reason for the exit. This would make perfect sense.

Jan 02, 09 - 01:45 pm Comment from: jim

If Apple releases a myriad of great new services and products that destracts for the Job's not being there, would be the ultimate message to investors.

Jan 02, 09 - 01:54 pm Comment from: Ralph

Phil's "One More Thing" will be to announce that for the last 5 years, he's been the CEO of Apple and that, by the way, the iPod & iPhone were his ideas.

The crowd will be shocked and confused: "What did he say?" "That can't be!" And then a lone voice in the back of the auditorium: "I never doubted you for a second." smile

Jan 02, 09 - 02:39 pm Comment from: KenC

Nowhere, has Apple stated that Steve won't be at MWSF. The press release only stated that Phil will give the keynote. That's it.

That certainly leaves open the possibility that Steve could be sitting in the front row. Steve could be one of the guests invited on stage, as Steve used to invite Phil, etc. In fact, I'm thinking Elmer-Dewitt, cribbed one of my posts, because I've been posting everywhere, the above. In fact, I sent MDN a note, asking them to point out that Steve's non-appearance is just a rumor, and why is everyone assuming it to be fact?

Jan 02, 09 - 02:43 pm Comment from: KenC

People, like Handy Freeman, and many others always ask, why doesn't Steve just call someone and say he's fine? The fact is, he HAS! Why does he have to jump every time there's a rumor? If you have followed Apple, you'd know, that if anything, Steve will be a contrarian and will NOT respond, when the media wants him to. Why the heck would Steve acknowledge the idiots at Gizmodo? Would you? Of course not.

The classic example is last year at MWSF when Violet Blue tried to accost him, when he was busy talking to someone else. He ignored her. That's how Steve will respond when these numbnut media types, start posting musings about Steve's health. Steve has already stated he's fine. He's already told Jim Goldman of CNBC that he'd let the media know if he were unable to work as CEO. What more does he need to do? Give a weekly health update? Nonsense.

Jan 02, 09 - 05:03 pm Comment from: @Cuthbert

You , desperate to avoid your imenpding traumatic loss,Apple propaganda believing FREEK! - Jobs himself has ranted about the EVILS of Dairy produce (yes like it includes essential nutrients in abdunce that reduce your risk of cancers (OOOPS!) where as Soyabean products increase your chance of dementia from the aluminium the soya plant actively uptakes and stores in the beans :: SKULL + CROSS bones:: just shows you how stupid Jobs was to believe his own PR on his intelligence).
What are you going to say next - OH! but it was a soya yoghurt - OF COURSE it was and Jobs was on a flufy clound with white feather wings and a shiny halo....er NURSE! - THE STRAT JACKET!

Any way on to genuine matters. When all the Mac fanatics see Jobs isn't at the event (RIP) - they will feel desperately suicidally - to help us ALL out a new EXCLUSIVE plug in device for ALL Macs can now be bought (from ME! @ $1 + P&P;). Once plugged in, it causes instant death to the Mac fanatic AND blows up the Mac so it can't be INFLICTED onto the PC (ie MAJORITY) public :D

Jan 02, 09 - 05:13 pm Comment from: FreddyThePig

On the contrary ITS YOU who will ending up with EGG ON YOUR FACE such is you MEDICAL (aswell and modern day computing since U use a Mac) IGNORANCE.

SORRY even JOBS can't beat statistics and the prognosis of an aggressive cancer - the whipple procedure surgery gave him a couple of years EXTRA time - which is now UP !


Despite your ignorance U 2 can experience my Mac plug in device - in fact i'm feeling so generous <sniggers> i'll send one to you COMPLETELY FREE of CHARGE !!!!! grin

Jan 02, 09 - 07:35 pm Comment from: Hg Wells

I had always assumed SJ would be the one-more-thing.

And, yes, I would also be surprised if he doesn't put in an appearance.

MW: appeared

Jan 05, 09 - 08:37 am Comment from: Steve Sighting

On Sunday, I saw Steve coming out of a Seven-Eleven with Elvis.

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