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I wonder what Seinfeld is REALLY thinking when he is looking at Bill in that picture...

Nov 03, 09 - 10:13 am Comment from: Tommy Boy

Seinfeld was thinking about a $10 million check. Hell, I'd shill Windows for a percent of that.

He's thinking "$ 10.000.000".

Does Seinfeld's MS dalliance castigate him as a "name that congressman recently called a lobbyist"?

Do we welcome him back as prodigal son?

Nov 03, 09 - 10:17 am Comment from: ChrissyOne

Maybe it was all a ploy from the start. I mean, you saw the ad spots. I've never seen anything that plodding and unfunny since... well, since the last episode of Seinfeld.
Maybe the whole plan from the start was to take some MS money and make the company look like a homeless nerd in the process.

Nov 03, 09 - 10:19 am Comment from: almux

Why shoked? $ rules! It's american way of life.

Nov 03, 09 - 10:20 am Comment from: G4Dualie

@tc

who among us wouldn't hawk Windows for ten million?

I say he's welcome back into the fold.

Nov 03, 09 - 10:24 am Comment from: TheConfuzed1

I'd do the same thing for $10 million!!!

Vista runs better on a Mac than a PC, so what's the problem?

Nov 03, 09 - 10:28 am Comment from: HMCIV

Do you ever notice the networks still cover up the Apple logo when they shoot a TV scene?

Well done Agent Seinfeld. Now, return to base.

Jerry never left the fold. $10 mil to pretend to be a PC user for a year? Really? Who wouldn't take that? Steve Jobs is perhaps the only person on the planet that wouldn't make that deal. Seinfeld was never considered much of an actor, but even I could act enthusiastic about Windows for $10 mil. It was only a year after all.

Nov 03, 09 - 10:30 am Comment from: DX

Geez, tacky. I mean, as if it's not outrageous enough to accept ten mill just for a few days work, now he's thumbing his nose at them too? Not a fan.

Nov 03, 09 - 10:33 am Comment from: m159

I thought about buying msft stock in the late 80s, but decided I didn't want to be a part of such predatory criminality. Now do I wish I bought the msft and then sold it in early 2000? You bet. Let them pay for my Macs. (Did very well with aapl anyway).

Seinfeld not only lightened the microsoft wallet, but now he is in position to poison their attempt to buy their way into cool.

HBO is big on Macs and they must have a lot of them on hand for shows. But yeah everyone has their sell out price including Jerry. Not that he needs the money though. He should at least give some of the MS money to charity. Half or America's children will see food stamps at some point.

After all these years Seinfeld finally did something that made me laugh.

Nov 03, 09 - 10:39 am Comment from: Admiral X

That last line is not true. I first saw the Think Different ad on TV during an airing of Toy Story in 1997, I believe.

If we are to consider Jerry a prodigal son, who intentionally looted Bill Gates' pockets, wouldn't he have played Robin Hood, and given his loot to schoolkids by using that $10M to buy new Macs for them? He didn't?

Apple does't pay for product placement. When you see an Apple product in a TV show or a film it's because someone in the production wanted it there.

On the other hand, when the label is covered it may be because they don't want to offend any potential sponsors. (Or because some staff bean counter used to getting paid for product placement got turned down by Apple.)

As John Candy said in Brewster's Millions "TEN MILLION, TEN MILLION, TEN MILLION DOLLARS! TEN MILLION, TEN MILLION, TEN MILLION DOLLARS! " Not that Seinfeld needs the money.

That's gold Jerry, gold!

hahahahhhaa Suckerrrrsssssssss

Jerry...you da man!

Admiral X: MDN is referring to a re-edited version of the Think Different ad you know. This one cuts in a clip of a young Jerry Seinfeld first appearing on The Tonight Show. MDN is correct that it was only aired once during the final Seinfeld episode.

this was SO planned to enforce the "switch to Mac" campain!

Nov 03, 09 - 11:25 am Comment from: jambo

Seinfeld is a whore.Plain and simple.

AT least at the end of the day, he uses a Mac

Who wouldn't switch for 10M$ ??? However, after fulfilling the contractual obligation he dropped MS like a dirty diaper. You can't buy " cool " or " hip ". It has to be in a company's DNA. We'll see what a flop the MS retail stores will be. If MS is smart, they'll drop that plan quickly before it drains more of their money and profits.

Nov 03, 09 - 11:32 am Comment from: Predrag

"Do you ever notice the networks still cover up the Apple logo when they shoot a TV scene?"

Not necessarily. As someone answered, logo is only covered when the producers wanted, but didn't get Apple's product placement money, or when product placement money is paid by Apple's direct competitor.

"Apple does't pay for product placement. When you see an Apple product in a TV show or a film it's because someone in the production wanted it there."

That is actually not true. While there are instances (especially in feature films, where product placement doesn't happen so often) that a MacBook is prominently shown, even though Apple didn't pay for it, you can easily find out for which network TV shows does Apple regularly pay for product placement.

At the end, during the credits, a message will appear: "Promotional consideration paid by:" followed by a list of companies. On "House, MD", "Californication" (for these two I know for sure), Apple will always be on that list (principal characters in these shows use MacBooks, iPods, iPhones and such, in every episode).

While this is a common urban legend that Apple doesn't pay promotional consideration, they actually DO. However, unlike vast majority of other brands, Apple brand is rarely, if ever obscured when product placement wasn't paid for, but producer/production designer/director/script asked for an iPhone, MacBook, iMac or similar (unlike Dell, HP or others, which you can never recognise, and which are always made to look like generic computers).

Nov 03, 09 - 11:41 am Comment from: Predrag

In other words, very often, on a contemporary TV show, script will say: "FOREMAN pulls out iPhone and takes a picture of PATIENT's home". Or:

CHUCK
Morgan! Hey, ah, buddy, do we carry any Rush CDs in
the store?

MORGAN
No need. I got them all in my Zune.

CHUCK
You have a Zune?

MORGAN
Are you kidding me? No, no. Ill grab my iPod.

Luckily for Apple, such situations come up very often.

Nov 03, 09 - 11:53 am Comment from: Steve516

Everytime I see that video posted I have to watch it. I feel compelled, almost un-naturally. Such a fine piece of work.

What is interesting, is that almost everyone in that ad is dead, except for Seinfeld and Ali I think.

Who cares. He's paid for whoring anything and eveything. Microshit gets what is coming to them. 10 million. What a bunch of stupid fsckups.

Hmmm.
My craving for Churros has returned ...

Nov 03, 09 - 12:23 pm Comment from: Big Als MBP

For 10 million USD not only would I endorse Windows but I would sell a hell of a lot more of them than Seinfeld did.

Nov 03, 09 - 12:50 pm Comment from: NCMacMan

@Predrag: That Chuck quote is one of my all time favorites!

Nov 03, 09 - 12:58 pm Comment from: cptnkirk

Actually, this situation was the seed for the Loren ads. It was supposed to be celebrity driven but this first attempt backfired !

For ten mil I would even sit on Ballmer's lap. I figure I would only need one mil of that to pay for the therapy sessions afterwards.

Nov 03, 09 - 01:13 pm Comment from: Jim - TIV

I say we let him back in, but No Soup For You!

Microsoft paid $10M for the following two results:

1) People thinking the company (and Gates) being clueless and stupid, with those pointless ads that got people discussing whether PCs are better than Macs or what.

2) People finally seeing that indeed, Macs remain superior, and that Microsoft had to stop showing those stupid ads and Seinfeld finally deciding Macs are indeed superior after all.

Thanks for the $10M viral marketing to benefit Apple, Microsoft.

Nov 03, 09 - 01:23 pm Comment from: MacRaven

Hell, I'd do it for that much money. Though a large sum would be the only way I'd suffer through a year of Winduhz only compuking.

Nov 03, 09 - 01:27 pm Comment from: Me In LA

For $10M, I'd "use" Windows too.
Then sneak off to my other house and USE my Macs.

Seinfeld had a sweet 20th Anniversary bronze Mac on his desk at one point. Father of the iMac!

I like how in most of the Disney shows they have laptops with a pear in place of the Apple logo.

"Do you ever notice the networks still cover up the Apple logo when they shoot a TV scene?"

I see Apple logos all over the place on 30 Rock. (NBC) ;o)

Nov 03, 09 - 02:11 pm Comment from: ken1w

I doubt that he actually stopped using a Mac. Like his TV show, those commercials were really about "nothing." In the commercials, he never says he uses Windows. In fact, I don't recall "Windows" ever being discussed directly.

@Predrag
You are correct sir, but "@HMCIV" is partly right.
Over the 16 years I've worked in Film/TV (in Europe) I have seen A Mac being chosen over any PC, even when not specified or sponsored by Apple, simply because the Art Department, Props Director or even members of the Crew prefer them.
People in Film/TV are heavily Mac orientated (with the exception of accountants).

Nov 03, 09 - 02:25 pm Comment from: 6Tacos

That makes me think of a good idea, Microsoft can restart the economy. Instead of paying billions of dollars in advertising why not pay people to use their product for one year, just like Seinfeld. Payout can be like this:
Windows 7 = $40,000 a year
x-Box = $1,000 a year
Zune = $3,500 a year
Windows Mobile = $10,000
Total = $54,500 a year.
Any takes? lol.

I'd do the same thing even for 1.000.000$ !
And then spend some of them on the new hi-end quad-core MBP
which will come out just before Christmas ^_^

Nov 03, 09 - 02:26 pm Comment from: Predrag

And in America (i.e. Hollywood), situation is even more pronounced. You'd be very hard pressed to find ANYONE in the creative industry who does NOT use a Mac (screenwriters, directors, set designers, costume designers, production designers, cinematographers, editors), and that applies even for talent agencies, publicists and other satellite people incidental to the creative folk. Based on that, Apple surely pays much less for promotional consideration than competition, considering the amount of exposure.

Jerry's no fool, but Bill is!

Nov 03, 09 - 02:35 pm Comment from: ron

Whore!

@ Predrag

I believe you.
Off the top of my head I can only remember two Americans that I worked with over here that used a PC.
One was an Accountant (surprise, surprise) & the other was an Assistant Director (very unusual).

It's nice to see Windows users a minority where I work!

Gosh this joke never gets old, one of the best time release jokes ever.

Some pair of shoes and some long corn hole bread: A few hundred buck.
The cost of betrayal after a shower together: 10 million bucks.
The ridicule towards the ex CEO of the company: Priceless.

Reminds me so much of another version I heard.

Some wine and some bread: A few sesterces.
The cost of betrayal after a meal together: 30 pieces of siver.
The ridicule towards humanity: Priceless.