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Mon, Dec 01, 2008 - 01:15 PM EST  —  AAPL: 90.04 (-2.63, -2.84%)  |  NASDAQ: 1444.34 (-91.23, -5.94%)

Shares of Apple Inc. shed 20.2% in just over three business days
Monday, November 12, 2007 - 04:20 PM EST

During trading last Wednesday, November 7th, Apple (AAPL) hit a new all-time high of $192.68. Today, with three full trading days behind us since that all-time high, Apple stands at $153.76.

Ouch.

That's a loss of $38.92 or 20.2% (or about $33 billion in market value) in just over three business days. Apple's stock chart looks like the profile of El Capitan. Look out below! It's a base-jumper's dream.

So, what went wrong at Apple? Nothing. Debt-free Apple, by most credible reports, successfully launched the iPhone in the UK and Germany over the weekend, continues to sell boxes of Macs, iPods, iPhones, and Mac OS X Leopard as if they're full of (mini) hot cakes (that box is so small, you'd think Greenpeace would issue a laudatory press release), Steve Jobs is still CEO, that over $15 billion in cash and short-term investments didn't get misplaced, and we even saw some guy walk out of Best Buy on Saturday with an Apple TV!

Apple is a victim of larger market forces: banking issues, oil prices, housing and consumer credit concerns, the usual. Jim Cramer says that Apple is a victim of "fear," as the market is showing a "sudden aversion to any momentum name" right now:

I say not to be aggressive; there's no reason to be. I told people I'd have taken off half of any position in Apple and RIM higher, but I see no reason to add to the position right now. It just doesn't do much to buy that half back up here.

Gee, thanks, Jim, couldn't you have told us to take half of our AAPL off the table last Wednesday, instead telling us today what you would have done last week? wink

In after-hours trading so far, traders have shaved another $0.06 off AAPL taking it down to $153.70.

So, what do you think, is this the bottom for Apple? Is it time to buy? Or are we in for more pummeling?

At market close, Apple's market value stands at $134.13B.

For reference, some selected current market values:
• Microsoft (MSFT) - $312.28B
• Google (GOOG) - $197.29B
• Cisco (CSCO) - $177.31B
• Intel (INTC) - $147.87B
• IBM (IBM) - $139.79B
Apple (AAPL) - $134.13B
• Hewlett-Packard (HPQ) - $122.56B
• Disney (DIS) - $62.15B
• Dell (DELL) - $60.75B
• Sony (SNE) - $46.85B
• Yahoo! (YHOO) - $33.19B
• Amazon (AMZN) - $31.97B
• Adobe (ADBE) - $24.21B
• RealNetworks (RNWK) - $950.96M
• Napster (NAPS) - $151.07M

AAPL quote via NASDAQ here.

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Nov 12, 07 - 04:24 pm Comment from: John C. Randolph

To be fair, he's been telling people to sell half of their AAPL holdings for at least two weeks now.

-jcr

Nov 12, 07 - 04:27 pm Comment from: ziggyonice

it's amazing how comments people make about the economy can destroy stocks...

Nov 12, 07 - 04:29 pm Comment from: AAPL Share Holder

That's right. I heard him say it multiple times. Ignored him multiple times and am now paying for it. Although ultimately AAPL will go higher than 192.68.

Nov 12, 07 - 04:29 pm Comment from: Jooop

The European iPhone launch has gone off tremendously. As long as the stock price hasn't dropped because of something Apple said or did, this is just a panic. Don't sell your shares now, and buy more if you can. This company is going to be reporting stellar profits and growth every quarter for the next two years at least. The iPhone will make Apple into an even bigger giant than it already is, and christmas sales of the new Macs with Leopard and the new iPods will be through the roof.

Remember december 2006...AAPL hit a low of $56/share. I'm kicking myself for not having bought more during that dip. This time I'm not going to miss the boat.

Nov 12, 07 - 04:31 pm Comment from: Georgy Porgy

It's a shame that it affects the tech stocks...you would think that people would sell their other stuff and invest in AAPL as an alternative...emotional dimwit daytrader...Buy AAPL or sit and wait.

Nov 12, 07 - 04:33 pm Comment from: ChrissyOne

Happy? ;P

Nov 12, 07 - 04:33 pm Comment from: MeanGuy

Finally you guys are getting with reality.

This is JUST AS IMPORTANT, or even more so, than all the good news.

When a site only cheers, and never boos or at least scratches it's head, that's when the site isn't much use.

You guys should change editorially to allow for bad things that happen too, like this article - http://biz.yahoo.com/ap/071112/wall_street.html?.v=52 - which contains the lines -

"Apple Inc. fell more than 7 percent after analysts described the weekend European launch of the iPod as disappointing."

That's the first thing I could find today to explain the extra drop in Apple, and you guys should be dealing with THAT part of things as well.

It happens that I think Apple is very much a good company and all that, and it's a killer buy now as a stock, but the kind of drops we're seeing are not just about the general market, they reflect general ignorance about Apple and it's core strength as a company, which is very solid.

That ignorance is fostered by sites that don't speak about doubt, or at least don't teach and talk more about the REALITY of the company.

IT'S NOT ALL ABOUT iPHONES.

And people need to know that, otherwise you continue to get reactions based SOLELY on what happens with "10's of thousands" of iPhones, which is shortsided and ignorant.

Nov 12, 07 - 04:33 pm Comment from: MB

The problem is Apple has too much debt and no new products for the holidays. What they really need is like some kind of new product, something to get people talking about Apple again.

Nov 12, 07 - 04:33 pm Comment from: Stock Trader

I told you to sell

Remember? Even Apple can't weather a post real estate bubble economic recession.

Yea, now you remember.

BUT NO!!! You all labeled me a troll and went ahead and bought.

Well now you can just keep on losing. I'm in cash, spread around under $100,000 in each bank. Some gold bars in the vault.

My bills are very low every month and I sold my house last week.

I'm even collecting firewood, storing gas and canned food. You think I'm crazy, but I've lived through one of these before.

Imagine a lot of people out of work.

Now you know why Bush ran the illegals out of the country.

Nov 12, 07 - 04:35 pm Comment from: posner

Perhaps now would be an interesting time to post and updated ranking of market capitalization for MS, Google, Apple, Intel, Dell, HP, etc.? If we gloat when we're up we need to face the music when we drop...

Nov 12, 07 - 04:35 pm Comment from: Mucking Foron

Jim Cramer, Novemeber 7, 2007:

AAPL, GOOG, RIMM: "A tech trio that will rise into year-end."

http://aapl.bloggingstocks.com/2007/11/07/cramer-on-bloggingstocks-a-tech-trio-that-will-rise-into-year-e/

Nov 12, 07 - 04:36 pm Comment from: ChrissyOne

@ MDN
"Gee, thanks, Jim, couldn't you have told us to take half of our AAPL off the table last Wednesday"

Actually, Jim has been telling viewers to take some profit on AAPL for over a week. You just need to watch Mad Money every day.

MW: 'trying' (times. don't panic)

Nov 12, 07 - 04:36 pm Comment from: LordRobin

Folks, this has nothing to with Apple, whether you're arguing to buy or to sell the stock. The question you should be asking at this time is "Should I be in the stock market at all?" We are in for some nasty times, folks. It might be a good idea to put some of your money in gold.

Nov 12, 07 - 04:37 pm Comment from: Macromancer

"When a site only cheers, and never boos or at least scratches it's head, that's when the site isn't much use."

Especially since it's not an investing site. If you are taking your investing advice from these forums, then you deserve to get hammered. Which, when you think about it makes your comment kind of silly.

Nov 12, 07 - 04:37 pm Comment from: gzero

MB,

Apple has been operating debt free for a long time. Try again...

Nov 12, 07 - 04:38 pm Comment from: MB

@ Meanguy

The article is bogus. I have not heard nor read anywhere else that analysts were disappointed with initial Iphone sales in Europe. Also, they refer to the Iphone launch as the Ipod launch in that article so how credible can that story really be?

Nov 12, 07 - 04:38 pm Comment from: MeanGuy

@Joop - agree with all of that.

@ Stock Trader - I gotta just mention...

"Now you know why Bush ran the illegals out of the country."

Uh, it's looking to me like you've moved some of your cash from your banks into crack. That is a seriously reality dissonant statement.

Nov 12, 07 - 04:38 pm Comment from: Babysitter

MB, you're surely kidding about the debt I hope. Apple has many BILLIONS in the bank. NO DEBT.

And, yes, they have lots of awesome products for the holiday buying season of course. iPod touch anyone? New Nanos, etc.

Nov 12, 07 - 04:41 pm Comment from: Rainer

The European iPhone launch went so luke-warm because the carriers didn't come up with any nice pricing plans.
A "flat-rate" that caps your data-speed to ISDN after the first 200MB of data just barely deserves this name.
The Telcos just take the monthly payments to AAPL and put them on-top of the normal charges.
And no launch in Switzerland in sight.

Nov 12, 07 - 04:41 pm Comment from: MB

@ gzero

Are you serious? Could you not detect the sarcasm in that post? I have been long Apple stock for 4 years now so I am very aware of their current financial position.

Nov 12, 07 - 04:46 pm Comment from: @MB

MUST STAND FOR MILTON BURLE..
quote from the nineties perhaps!
ROFL...

Nov 12, 07 - 04:46 pm Comment from: R2

George W. Bush has the economy tanking. I thought republicans were supposed to be more fiscally conservative, yet Bill Clinton left us with a $5 trillion+ surplus.

How on earth do you fight two different wars without raising taxes?

Nov 12, 07 - 04:46 pm Comment from: Daddy

Hold on boys! We're all taking it in the Rear Hole now!

Nov 12, 07 - 04:47 pm Comment from: Tom

Jim owns a bunch of AAPL.

Jim tells people to take some off the table.

Jim dumps his bunch until panic reaches the regular Joe.

Jim buys a bunch at a lower cost basis.

Jim rides it back up.

Rinse.

Repeat.

Nov 12, 07 - 04:48 pm Comment from: matalino

I've been watching AAPL for 4 years and then Wed morning I buy...sucks for me

Nov 12, 07 - 04:50 pm Comment from: MeanGuy

@Macromancer

"Especially since it's not an investing site. If you are taking your investing advice from these forums, then you deserve to get hammered. Which, when you think about it makes your comment kind of silly."

Don't be a tard, what kind of moron would do that. My point is that there ARE mprons out there who do, and this site does a disservice by only cheering.

As far as the article I quoted, yeh it's the only one that said that, that's my point.

This ALL point to the fact that Apple has become a "LUX" stock, meaning that it's not based on real truths, it's based on perception. Which is great when the news is one never-ending masturbation fest, but has insane risk built into it because of the ignorance that goes along with that kind of investing.

As for Macromancer - I've made a TON on Apple, and will continue to do so, I just get tired of all the Rah Rah that only deals with sensationalism, and doesn't deal with what I think is VERY real risk, and that is the risk of ignorance.

Nov 12, 07 - 04:50 pm Comment from: GS

AAPL generates $6 / share next year.
150/ 6 = 25 P/E

That's a pretty low forward P/E with as many cylinders firing as AAPL. Markets move with volatility.

Nov 12, 07 - 04:51 pm Comment from: Wassup?

I'd like Apple to release iPhone sales from Europe. If the news is good, no reason to hold back. If not, get the pain over with. Are they waiting to combine with news of the 2 million mark?

Nov 12, 07 - 04:51 pm Comment from: Shogun

On a dip folks don't buy back in until they think it's as low as it'll go. Usually I would think that a 20% dip would count for that, but the fact that it went so far in only three days makes me think that folks won't actually be buying for a while still. They'll want to feel some stability, and that'll take at least a few days of no drops.

So my thought is that the stock drops lower -- down to probably 143, maybe even briefly into the 130's where it stabilizes and then after, what, 2 to 10 days lifts up into the 150's into Christmas.

That's what my spidey-sense says to me...

Nov 12, 07 - 04:52 pm Comment from: snelpost

The FDA (Financial Services Amsterdam) says Buy Now.

http://www.fiaweb.nl/Default.aspx , and see [motivation]

Nov 12, 07 - 04:54 pm Comment from: petey

re: The problem is Apple has too much debt and no new products for the holidays. What they really need is like some kind of new product, something to get people talking about Apple again.

---

ABSOLUTE BOLLOCKS.

Apple has too much debt???

Are you crazy???

The company OWNS its buildings - its does not rent them from someone else and has over $15 billion cash in the bank.

If anything the total opposite is true - Apple has too little debt!

Get a slice of reality idiot - where teh fuck have you been over the last 10 years???

Nov 12, 07 - 04:57 pm Comment from: Bill in Providence

As luck would have it, with a heavy heart, I sold half my aapl position last Wednesday morning, and have every intention to buy again when the coast is clear. I love, love, love Apple, am a complete fanatic, but can't stand what's going on in the rest of the economy. There's a lot of bad factors that are converging now, and there's no way aapl can withstand the bad news.

Moreover, many people have been buying aapl not knowing a blessed thing about the company, and so it's no surprise they jump ship at the first bad news. We've all made a ton of money from these people, but we're victims of their ignorance at this point. When the market finds its bottom, aapl will come back.

Nov 12, 07 - 05:01 pm Comment from: petey

Take this as a golden opportunity to buy!

When Apple announces the European iPhone sales figures the shares are gonna rocket!

Nov 12, 07 - 05:04 pm Comment from: MB

@ Petey

Look at my other posts. I am assuming you feel just a little stupid now even though this is a message board and nobody knows your real identity. I am assuming you really smart because you know all those big words, but just in case you couldn't tell I was being sarcastic. Sorry that went over your head tough guy.

Nov 12, 07 - 05:05 pm Comment from: MB=Sarcasm I hope

For all the "I told you so"s that came out o the woodwork. Laugh all you want. But for the smart, long term APPL investors, we're fine. I bought at 54, but more at 85, bought a little at 90, and sold some at 175 & 185. So now I have recouped my entire original investment in the stock and have a healthy amount as a long term investment.

I will be just fine.

For the day traders out there....sorry if you got hit big. If you can hold out you will be fine.

But let us shed a little reality on the subject. Over that same period of time, Dell, HP, Microsoft, RIMM, and even the Mighty Google have taken big hits:

Lets do a comparison in order of spanking lowest to highest in the last 5 days.

MSFT - 9.0 %
Dell - 9.3 %
HP - 9.5 %
Google -12.0 %
Apple -17.0 %
RIM -19.82 %

But even with that hit here are the REAL numbers for the long term investor. Growth in the last 3 months in order lowest to highest.

HP + 0.7 %
Dell + 2.72 %
MSFT + 16.26 %
Google + 22.0 %
Apple + 23.0 %
RIM + 48.82 %

This includes today's losses. Without them the growth rates were even higher.

The market is being driven by fear. End of story. Long term investors should hold and you will be fine.

MDN Word = Drive (LOL)

Nov 12, 07 - 05:08 pm Comment from: Jubei

Hey maybe this drop will entice Laura G. to do another stupid quote for her investors. C'mon Laura we need new material.

Nov 12, 07 - 05:08 pm Comment from: Matt screen

Petey, could it have been sarcasm?

This has been a hard pill to swallow after such an incredible runup. Not to worry. I've ridden the Appl wave for a while now. After all, this is simply the market taking back the latest period of growth which was overheated push.

It will be back. This is huge market investors messing with the small fry. Sell now is what they want. Push the price down and grab up a bunch of it for cheaper.

You'll see. APPL is heading for $500.

Nov 12, 07 - 05:08 pm Comment from: MeanGuy

@Bill in Providence

Awesome for you, congrats on your good fortune.

And thanx for getting my point about ignorance and how it affects ALL investors, not just the ignorant ones.

Of course my whole point was about this site and how it tends to foster that ignorance, but I'll admit that I'm aware they aren't here to educate, they're here to sell ads.

Nov 12, 07 - 05:12 pm Comment from: Macromancer

"Don't be a tard, what kind of moron would do that. My point is that there ARE mprons out there who do, and this site does a disservice by only cheering."

No, I doubt many people who read MDN forums make investment decisions based on teh cheering going on here. If they do, it's likely a small amount since they likely dont have the income to buy more than small amounts. My point was how silly it was for you rant on about how people need to stop cheering AAPL here because it leads people to make bad investing decisions, and I just think that's a ridiculous statement considering what I just said.

And keep in mind, that's what we do here. We love Apple , we cheer Apple. Don't hate us for that and don't think you are telling anyone here who has significcant positions in AAPL anything they don't already know.

Nov 12, 07 - 05:12 pm Comment from: Tom

The big money guys makes their money when fear drives the novice from the space. The absence of demand drives the price down. Great wealth is made on the buy, not on the sell.

Jim is weeding out the weak.

Nov 12, 07 - 05:13 pm Comment from: elisia rey

Why was MDN rah-rah-rahing as a airheaded cheerleader everytime Apple stock reached a new high, but never noticed the drop until now???

--------------------

To Bill in Providence - so you paid how much in capital gains tax? 35%?

Nov 12, 07 - 05:13 pm Comment from: Investor

MeanGuy,

Your point is baseless given that this article does indeed exist on MDN.

Obviously, MDN doesn't just only cheer and never boo.

Don't blame MDN that this is the first real bad AAPL news in a long time.

Nov 12, 07 - 05:14 pm Comment from: Denny

This is all bullshit created by the hedge funds and big mutual funds. The stock market is full of paranoia. apple will be back with a vengeance. Don't sell but wait - the big boys will be back in. Where else are they going to put their money. It's a big guessing game to see who can take money off the table and buy back in at a lower price.

Nov 12, 07 - 05:15 pm Comment from: NUmber Cruncher

When Lord Robin (see above) says go to gold (when it is at a record high) you know it is time to buy more stock.

Nov 12, 07 - 05:15 pm Comment from: MB

In the end the only thing that matters are the earnings. This latest round of selling has been nothing more than panic from inexperienced investors who got into Apple at the wrong time. Anyone who has been in Apple for a couple years has seen this same scenario several times, and we all know the stock will go up. Apple has ZERO debt and with so many new products this will certainly be the greatest quarter Apple has ever had.

Nov 12, 07 - 05:19 pm Comment from: halhiker

I would say it's time to buy. I had friends who bailed when it went from the mid-40's to the mid-30's, another 20% drop. Xmas will rock for Apple (though others may suffer) and then MacWorld will bring new stuff.

Just hang on and you'll be fine. I used to check my stock report several times a day and now if I check it once a week it's because I see it on some other site I'm reading. Long term Apple is good as gold. Actually, better.

Nov 12, 07 - 05:21 pm Comment from: Scott

People are taking profits from the few places that they still have them. Everyone bought AAPL around 120 probably and then they are taking their money and running. They are basing it purly off of % gain and not actual stock potential or company value. I'm buying as much as I can right now, and then if it keeps going lower, I'll buy more. AAPL has so much going for it right now and so little going aginst it. Hell, even the stock option issue is over with. And think of all the iPhone, iPod, and Mac gift that will be given as gifts this year. Lets not forget the millions of dollars that they will get from AT&T;over the next two years from the new customers.

Nov 12, 07 - 05:23 pm Comment from: globalist

Nobody has commented about the fact that Apple is launching the iPhone in European markets at a time the USD is exceptionally weak -- this alone should make Apple more attractive, right? Even as the US econ tanks, Apple should expect an increasing share of its revenue to come in Euro. Anyone have the US/Europe splits on Apple sales?

Nov 12, 07 - 05:24 pm Comment from: Karl b

I have been wondering about the computer biz the last few months.
Read an article the other week that said sales of computers in Japan have been dropping for over a year.
Reason - other new gadgets taking up the slack.
Could it be that with iPhone type gadgets one does not need to buy a new computer as often? Do all the surfing on the gadget?
Have to wait and see.

--------------------------------
Problem with computer world is it is now so internet dependent.
No new cool software out there - and I am not talking games.
I wish somebody would come up with a 3-D animation or 2-D animation software that did not take 2 years to learn and then no market for independent films.
Rambling.
Need food.

Nov 12, 07 - 05:25 pm Comment from: MeanGuy

Man, there's a LOT of empty KoolAid glasses around here....whatever

You guys go ahead with your real or imagined earnings, I know how I'm doing and it's more than just fine....

Elisia Ray, thanx for getting the point that appears to be evading many here, but is kinda obvious really, as you illustrated.

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