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Sat, Nov 21, 2009 - 12:01 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

SmartMoney publishes compendium of iPod FUD
Thursday, May 11, 2006 - 10:34 AM EST

SmartMoney.com's Noah Rothbaum has penned a complete collection of iPod FUD all in one convenient article. We'll pick them off one-by one.

Rothbaum covers the following in his "10 Things Your iPod Won't Tell You" article:

1. iPod's reign may be coming to an end (MacDailyNews Take: 2006 edition. See previous 2005, 2004, 2003, 2002, and 2001 editions. According to Rothbaum, the end is near supposedly because of the proprietary iPod+iTunes symbiotic relationship that, by the way, continues to gain market share. Remember, in FUD-land, Apple's solution that works on both Macs and Windows PCs is "proprietary," but all other stores and players that use Microsoft's Windows-only WMA format aren't.)

2. Customer Service isn't what it used to be (MacDailyNews Take: If you don't pay Apple — consistently rated tops in consumer satisfaction by leading purveyors of such surveys — $59 for the AppleCare Protection Plan which allows you two years of unlimited calls, you have to pay $49 per call after getting one free in the first 90 days. Yeah, so?

3. If you drop the iPod it might break (MacDailyNews Take: As opposed to those also-ran players from Sony, Creative, etc. that just Bumble bounce right back up into your hand unscathed. Oh, yeah, iPod screens scratch, too. Get a case.)

4. It's easy to load your iPod with music, but to appease music labels, Apple's made it difficult to get music off of iPods (MacDailyNews Take: iPodRip or any number of other similar utilities. It isn't hard. Do also-ran players let you copy music off of them by default?)

5. iPod battery's don't last forever (MacDailyNews Take: But rechargeable batteries in every other device on earth never wear out.)

6. iPods will make you go deaf (MacDailyNews Take: But every other device on earth that makes sound makes it so pure that you'll never harm your hearing, no matter how far you crank it up.)

7. iPods are updated too frequently, making them "out of date" too soon (MacDailyNews Take: Rothbaum would perhaps prefer a total lack of innovation and stagnation? He must use Windows.)

8. iPods spark crime (MacDailyNews Take: As opposed to wallets, purses, watches, vehicles, expensive sneakers, jewelry, etc. that are just the innocent victims of crime.)

9. Apple "nickel-and-dimes" you any chance they get (MacDailyNews Take: Apple charges separately for accessories that people might want instead of charging everyone more by including them all in every box - even though many don't want or need them. If your iPod fails out of warranty, it'll cost a lot to fix - again, supposedly unlike those from the also-ran player makers or the makers of any product of any sort that comes with a warranty.)

10. Once you go iPod, you're locked in for life (MacDailyNews Take: That's fine with us. This is how locked in we are: we can play iTunes Music Store-purchased songs on Macs, Windows PCs, iPod models for every budget, and burn them to CDs to play in CD players or import into other computers and/or music players. If we join a subscription service or use another à la carte service (Windows-only) with some "soon-to-be-discontinued, won't-intgrate-with-my-vehicle, has-no-accessories, parent-company-is-hemorrhaging-cash or reorganizing" digital media player, do we get less lock-in or more?)

Full article here.

[Thanks to MacDailyNews Reader "Arthur" for the heads up.]

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May 11, 06 - 11:18 am Comment from: Jimbo von Winskinheimer

Apple must be becoming successful again - it's now chic to bash them.

May 11, 06 - 11:26 am Comment from: Jim

For more information on Rothbaum and his writings, please grab the nearest dictionary and look up "ignorance."

May 11, 06 - 11:26 am Comment from: Investor

Speaking of "Smart Money", AAPL is tanking.

67.99 (-2.61)

May 11, 06 - 11:28 am Comment from: mudflapper

Nice Bumble reference. That thing scared the crap outta me when I was a kid. Still kinda gives me the willies until the very end when the dentist elf has pulled all his teeth out and he's become tame and lovable.

May 11, 06 - 11:32 am Comment from: Jim

Holy crap, this quote from the article is priceless:

"Apple's edgy designs 'tend to be more attractive, but also more fragile' than other players, says industry analyst Rob Enderle."

He quoted Rob "dumbass" Enderle? Do I even need to point out exactly how intellectually bankrupt this article is?

May 11, 06 - 11:33 am Comment from: Ron

Yaah, uhhh, what's the so-far-unknown "news" that's causing AAPL to fall today?

This company rules and it gets treated like sh*t by the assclowns on Wall Street. F-ckers.

May 11, 06 - 11:34 am Comment from: Jake

No negative Apple news, so this is just another bear raid on AAPL. It happens, chumps freak out and sell, then pros pick up cheap stock and make a killing.
Moral of the story: don't be a chump.

May 11, 06 - 11:35 am Comment from: NewType

Uhh, the whole market is "tanking" today. Any "smart money" knows that a single day does not make a trend, which tends to prove that "Investor" is hardly an investor.

Compared to AAPL in February, the stock is up more than 15%!

It's always funny when people try to act like they know what they are talking about by throwing around numbers out of context.

May 11, 06 - 11:36 am Comment from: qka

Write the SmartMoney editors at to tell them that they StupidAuthors on their payroll.

May 11, 06 - 11:43 am Comment from: aapl

the market is taking a beating across the board - it isn't an appl thing

as I write this, aapl and goog are both down 3%


one final thought: "SmartMoney" is a serious misnomer.

May 11, 06 - 11:43 am Comment from: LordRobin

It looks like "SmartMoney" isn't.

(I'm only making this joke because I can't believe no-one else has yet.)

Bashing iPods is so two years ago. These days, nearly everybody falls into one of three categories:

-- Has an iPod
-- Wants an iPod
-- Isn't interested in a digital music player

Outside of that, there's the itty-bitty iRiver cult and people who buy other brands out of sheer ignorance. That's pretty much it.

May 11, 06 - 11:44 am Comment from: Drunk Cheney

Apple - no longer beleaguered

Now -

They are a menace to the competition.

Time to spread the FEAR - what next; terrorists use them?

Oh yeah ... and BOO!
============

Hey "investor" everything is down smart guy. Must mean a market crash! Not.

May 11, 06 - 11:44 am Comment from: effwerd

OMFG I can't believe you MDN. You didn't include the closing parentheses for point number two. How can you guys call yourself a news site?

May 11, 06 - 11:45 am Comment from: DLMeyer

Apple is "tanking" ... down nearly 4% on the day!

Well ... that should be no surprise. It's trailing P/E is nearly twice Dell's (~34 vs ~16) and it's market cap is still higher than Dell's (~$57B vs ~$56B). That could certainly inspire some profit-taking.

Oh, yeah, we were talking about iPods! I forget when I bought mine. Well, not exactly. It was the first day the 30GB 3Gs went on sale ... I just don't remember the date. Anyway, it was WAY more than 18 months ago ... and it's been to six states (excluding my home) with me and survived several months of daily use in NYC - and it still works just fine and it still offers more than I need. Maybe I'll upgrade when I get a digital camera?

I could listen to it eight hours a day, every day, for a month, without a repeat. 99% of it was paid for (ripped from my own legal CDs or from iTMS) or legally free - I'm working on the rest.

May 11, 06 - 11:54 am Comment from: Market Tank Day - Not Apple Only

"Speaking of "Smart Money", AAPL is tanking.

67.99 (-2.61)"
-----------------

It's not AAPL that is tanking - it is the ENTIRE market. Take a look at the overall market before you start assuming something is wrong at Apple. BTW, driven a car much lately? How about that gas pricing?

May 11, 06 - 11:55 am Comment from: macromancer

O<G how funny is this story. It's almost as if MDN WROTE it.

May 11, 06 - 12:22 pm Comment from: .....

You know what is funny. Isn't Smart Money a Wall Street Journal owned magazine. Why doesn't Walt Mossenberg answer those ten questions.

May 11, 06 - 12:22 pm Comment from: JadisOne

MDN take #10 was too funny.

May 11, 06 - 12:29 pm Comment from: Col. Angus

Funny, but I do sure wish they'd build in better scratch resistance. Mine was untouched untill I could sheath it in soft lamb skin, and then touched as delicately as one would one of nature's hypersensitive love buttons. Yet....

Nissan demonstrated a clear coating that "heals" under sunlight (provided the scratch doesn't go through the coating) by scoring it with a wirebrush!

May 11, 06 - 12:36 pm Comment from: dogfriend

Jim writes:

""Apple's edgy designs 'tend to be more attractive, but also more fragile' than other players, says industry analyst Rob Enderle."

He quoted Rob "dumbass" Enderle? Do I even need to point out exactly how intellectually bankrupt this article is?"

Of course he had to quote Enderle - it wouldn't be complete FUD without quoting the Fudmeister.

May 11, 06 - 12:44 pm Comment from: me

great MDN takes...

...the Dow is does 135 points...

NAPSter is down $0.26 which is 6%

DELL and MSFT are down about 2%...GOOG and AAPL are down 3%

this is just a bad day for the market and any company with a high Beta, like AAPL, will move more dramatically up or down as the market moves.

May 11, 06 - 01:17 pm Comment from: macromancer

Ok the guy is a blatant moron, and I know this because he quotes another raging moron, Rob Enderle.

May 11, 06 - 01:20 pm Comment from: macromancer

I read the headline wrong. The MDN headline makes it sound like SmartMoney is taking iPod FUD to task, which it isn't it's just spreading it.

May 11, 06 - 01:34 pm Comment from: .....

Hey when the dow has been down over 120 pts. Krispy kreme is up 6%. Maybe rob glasser has bought his whole company donuts.

May 11, 06 - 01:46 pm Comment from: Ampar

If you have your iPod nano surgically implanted in your butt, it won't ever break or scratch. You can then slap or rub your butt to manage the click wheel. Have the surgeon implant the earbuds into your skeletal system for sound conduction and a tiny port for syncing and charging. What's one more hole? And make them leave a Ziploc seal (yellow and blue makes green) in case you need to change the battery.

May 11, 06 - 03:27 pm Comment from: Nick

"iPods scratch. Get a case."

The problem is that they are even scratched by cases. The case that came with my 10GB iPod 2G scratched the heck out of it. I bought a $20 timbuk2 case lined with microfiber cloth for my next iPod, and that iPod got scratched up over time as well.

iPods get scratched by cotton cloth. Keep one alone in your pocket for a while and find out.

I keep my cell phone in my pocket with my wallet, and it isn't scratched up at all.

May 11, 06 - 03:41 pm Comment from: Nick

"Apple "nickel-and-dimes" you any chance they get" is absolutely true:

Return a defective iPod to Apple more than six months into your 1 year warranty, and they will charge you $29.95 for "shipping". Don't like that policy? They would be happy to sell you an additional year of coverage for $59.95, which eliminates the $29.95 "shipping" fee.

Need a protective case? Apple sells their own iPod case for $99.95.

Need an FM tuner? Apple sells theirs for $49.00.

Need a replacement battery? Apple sells it for $65.95. (http://www.apple.com/support/ipod/service/battery/)

May 11, 06 - 04:25 pm Comment from: Nick & 10

Nick, you can be a "convenience" shopper and buy everything from Apple. Or you can be an "informed" shopper and use this thing called the internet to do some comparison shopping. Actually, you don't have to buy from Apple at all!

May 11, 06 - 04:30 pm Comment from: allgood2

9. Apple "nickel-and-dimes" you any chance they get


I love PC users that complain about this. I remember when I was just starting to do tech support for Windows users back in the late '80s, and imagine my surprise to learn that most items—printers, scanners, secondary hard drives, etc., don't come with cables. DONT COME WITH CABLES, I screamed. These items don't work without the cables, why O' why would the cables be sold separately? Because they are, and no one complained about it.

I remember purchasing a HP LaserJet III for a client on Windows. It was a big massive hulk of a thing. And after removing all that packing, moving it, and otherwise getting it ready to go, the question then became—where's the parallel cable? Sorry, separate purchase for $45. The comparable HP model for Apple did come with AppleTalk cables.

For years, and even today, numerous items from MP3 players, to cameras, scanners, and even still, some printers, don't come with the bare basic cables required to allow them to operate. And then they complain because Apple is removing the extra cables??

No offense, I complained about Apple moving the extra cables, but I could understand the need to trim costs. But Apple has always delivered products with what you need to have them operate, out of the box; and either by requirement or example has pushed its third party vendors to do the same.

May 11, 06 - 05:00 pm Comment from: Nick

"Nick & 10":

so basically you are agreeing with the statement that Apple "nickel and dimes" you every chance they get?

May 11, 06 - 08:49 pm Comment from: spanky

Nick,
You're an idiot. Tires wear out on a car... Ahhh forget it. You're a fucking idiot.

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