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Sony copies Apple Macbook with shockingly derivative VAIO N10
Wednesday, September 20, 2006 - 09:23 AM EDT

Sony press release verbatim:

Design That Works: The VAIO N10-Series
A new addition to the VAIO range of notebooks brings together sharp design and affordable practicality

The VAIO N10-Series is for everyone who wants a practical, general purpose notebook for use at home or as a student. It represents excellent usability without frills, but – and this is key – it remains very much a VAIO at heart. One look at the clean, classic design makes that clear.

“We believe there are lots of people who want a portable which is strong on core features but does not compromise on design or quality,” says Jun Koyama, Director of IT for VAIO Operations Europe (VOE). “The N10-Series is here to provide them with exactly that.”

Essential Sony design values are matched by essential specifications. The range features Intel® Core™ Duo processors, hard disks ranging from 80GB to 100GB and either 1GB or 512MB of memory.

There are constants across the range, particularly where comfort and ease of use are concerned. The A4-footprint chassis is partnered with a highly legible 15.4-inch widescreen display operating at 1280 x 800 resolution. The result is an all-purpose, portable format with a generous on-screen workspace and an ergonomic keyboard. Power-efficient integrated graphics performance comes courtesy of the Intel® 945 GM motherboard chipset.

VAIO portables are noted for their superior displays, and the N10-Series is no exception. Sony X-black LCD™ screen enhancement greatly boosts the range of contrast, so blacks are really black and everything else is rendered in more natural and realistic tones. Colour also benefits, appearing richer and more vibrant – a long way from the basic standard of generic LCDs.

A double layer DVD±RW drive is fitted to all models, so very large amounts of information indeed (up to 8.5GB per double layer disc) can be archived for safe storage or easily shared with others. Students in particular may find this extremely useful.

High-speed 802.11a/b/g wireless networking is standard on all models, as is wired Ethernet (100Base-TX/10Base-T), so connectivity with home wireless or wired networks is built-in. All N10-Series notebooks also feature handy SD Card (Secure Digital) and Memory Stick™ slots (Memory Stick™ Duo and Memory Stick™ PRO Duo compatible), making use with digital cameras and many other digital devices a simple matter.

Source press release with links to larger images here.

MacDailyNews Take: First of all, yes, we did a genuine "Grade A" double-take when we first saw the press release images. Right down to the chiclet keyboard, no less! When companies do this, it really draws attention to their lack of original ideas and their inability to innovate. See Microsoft's Windows Vista, for example: It's Windows XP dressed up to fool the general public that it's "just like Apple's Mac OS X." Now poor Sony with this OS-limited, can't-run-Mac OS X-but-obviously-wishes-it-could, knock-off spawn of a MacBook Pro and a MacBook.

Buy this mess, put Vista on it and you, too, can have a retarded stepchild of Apple's Mac platform.

Shouldn't Apple, or at least Jon Ive, be getting royalties from Sony for the design? If they aren't, then Apple's lawyers should do something about this travesty.

MacDailyNews Reader "Dave" put it so eloquently and humorously in a comment we've grabbed from below and moved right up here: "Sony's new line of laptops: MockBook and MockBook Pro."

"Essential Sony design values!" It'd be funny if it wasn't so sickening and sad. This is the move of some no-name Chinese company, not Sony! How the mighty have fallen.

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Sep 20, 06 - 09:26 am Comment from: dd

Sony is just a sore loser. They watched the iPod destroy what was left of the walkman. So now, they will just make people THINK they're buying a Mac, but really getting a crappy "Vista Capable dee dee dee" machine.

Sep 20, 06 - 09:29 am Comment from: Jeff

Just one question for MDN. What exactly did Sony copy from Apple? The fact that its white?

Sep 20, 06 - 09:29 am Comment from: Macsturbator

I particularly like the attempt to fake the MacBook keyboard.

We'll see the end of the white MacBook soon. It's yesterday's cool once the imitators start imitating.

Sep 20, 06 - 09:30 am Comment from: loki capret

Stupid is as stupid does....

Sep 20, 06 - 09:31 am Comment from: JadisOne

Man, what a rip-off.

I think I saw another Sony laptop that had a camera built-in. I don't ever recall seeing that with any computer until Apple started doing it.

I shudder when I think how the Tech world would be if there were no Apple.

Sep 20, 06 - 09:32 am Comment from: Loru

That thing is ugly...

Sep 20, 06 - 09:35 am Comment from: Mike

Actually, JadisOne i think Sony started that idea about the built-in cameras.

However, i do think that new laptop looks a lot like a MacBook

Sep 20, 06 - 09:36 am Comment from: pog

Like a MacBook but much larger!

Sep 20, 06 - 09:37 am Comment from: jerko

Half macbook pro, half macbook, if only Apple will license their OS this would probably run OS X.

Sep 20, 06 - 09:37 am Comment from: Fred Mertz

Jeff,

This'll help. You obviously need it:
http://www.afb.org/

Sep 20, 06 - 09:37 am Comment from: cptnkirk

From what I can see in the photos, it is still way thinker than a MacBook and probably way heavier. It's not particularly sleek or attractive.

Not to worry! Now that the whole Mac line has moved to Intel I'm sure that the new iterations of the laptops coming soon will completely change the landscape and they won't look like this sad knockoff any more.

Sep 20, 06 - 09:37 am Comment from: andy

do they use their own batteries? lol, doesnt look widescreen though!

Sep 20, 06 - 09:38 am Comment from: MacBill

I am done buying any Sony products because of this copycat move. Sony is on my shitlist now, right underneath Microsoft!

Sep 20, 06 - 09:38 am Comment from: Drunk Cheney

Too bad it doesn't run OS X. Then it would be worth something.

Sep 20, 06 - 09:39 am Comment from: zupchuck

Interesting. Didn't Apple poach several hardware engineers to help design the MacBook and MacBook Pro? I wonder if there was some kind of agreement between the two? In any case, Sony looks the worse for having such a derivative kind of product. Gee, if you were a PC guy, which one would you buy? THe one that runs only Windows and Linux, or the one that runs OS X in addition to the two?

Sep 20, 06 - 09:39 am Comment from: Macster

Why does my macbook say VAIO on it?


MDW=passed As in passed it off as a macbook.

Sep 20, 06 - 09:40 am Comment from: Sacharissa

Yes - The once mighty Sony has surely fallen - but let's give credit where credit is due...Sony DID have a camera built into one of their laptops several years ago...BEFORE Apple. I believe it was the Sony Picturebook

Sep 20, 06 - 09:40 am Comment from: Chum

This is obvious, since Sony manufacturers laptops for Apple. Sony and Apple are closer than people think.

Anyway, this just legitimises the iBook / MacBook.

Sep 20, 06 - 09:42 am Comment from: MPC-Guy

I think a slightly thicker design is a good idea. If it's very slightly thicker than the MB, and that helps with cooling then that's great.

I often wish my MacBook Pro were a teensie bit thicker to help with cooling. MacBooks and MacBook Pros are awesome computers - too bad about the heat issues.

Sep 20, 06 - 09:43 am Comment from: Hate People Who Make Things Up

Chum,

Sony does not manufacture laptops for Apple.

Sep 20, 06 - 09:45 am Comment from: j

did anyone see the toyota commercial on monday night that featured an iMac prominently??? I loved it. It was beautiful. I wonder how much Apple had to pay to get that kind of placement.

Sep 20, 06 - 09:47 am Comment from: andy

chum you are a chump, do your research

Sep 20, 06 - 09:47 am Comment from: Mr. Reeee

What do you get when you mix a Titanium PowerBook and a MacBook.

Sony's got BALLS.
Apple has LAWYERS!

MDN Magic Word: enough... EXACTLY!

Sep 20, 06 - 09:47 am Comment from: Jeff

It comes with exploding batteries too!

Sep 20, 06 - 09:49 am Comment from: M.X.N.T.4.1

It's like the deformed, inbred offspring of a Powerbook and a Macbook.

Sep 20, 06 - 09:49 am Comment from: war

What has happened to Sony? They used to be one of the top designers of electronics. Now they are lifting obvious designs from other manufacturers. Why didn't they at least do something different from Apple gray/white? They could easily have given us a notebook in royal blue. Granted, it would have been somewhat similar to the original iBook but at least it would have been different.

Sep 20, 06 - 09:49 am Comment from: macbones

I'm not sure I'm seeing amazing similarity extecpt that it's white

Sep 20, 06 - 09:50 am Comment from: Grrrilla

It's actually not a bad product (aside from the OS limitation), niching right between a MacBook and the MBP. Card slot means a lot to people who think that (whether or not they actually do) their new machine is limited without one. It is clearly built to have features of both, cosmetically. But if it's priced right, it'll sell pretty well, I suspect - partly because the relatively clean lines and color have been made popular by Apple.

Sep 20, 06 - 09:54 am Comment from: Ampar

They should put a Sony logo on the Windows (command) key, give it a remote with FirstPosition media software and call it a SonyBook!

What's next Carport Musicians?

Imitation is the sincerest form of we've run out of ideas so let's copy that guy.

Sep 20, 06 - 09:54 am Comment from: Nick

This is basically a knock-off of a MacBook Pro & MacBook.

However, I wish Apple would copy some features of Sony laptops, such as making the built in camera adjustable, like on the sony picture books.

Adding memory card slots and built in high-speed celluar networking capbility like the VAIO's.

It would also be nice to have the fingerprint scanner like on the Lenovo's thinkpads.

Just a wish list.

Sep 20, 06 - 09:54 am Comment from: Macaday

Apple leads and even the once great Sony, just follow.

They lose. As it does not run the worlds most advaanced OS it can only be a poor replica.

Sep 20, 06 - 09:59 am Comment from: JOHN

I just love this quote. “We believe there are lots of people who want a portable which is strong on core features but does not compromise on design or quality,” says Jun Koyama, Director of IT for VAIO Operations Europe (VOE). “The N10-Series is here to provide them with exactly that.”

Yea, an exact copy of Apple's designed Macbook Pro. Yea you guys at Sony are really amazing. NOT!!!! The problem is it still runs Windows which means it is still only half as good as a Macbook Pro.

I wonder what Apple's Legal team will do with this fraud?

Sep 20, 06 - 10:05 am Comment from: mark

Sony put built-in cameras in some of their laptops beginning way back in 1999. I have one of the mini-VAIOs with camera still running Windows 98. It's about 3 lbs. It had Sony software for taking pictures but not anywhere near what you can do with PhotoBooth.

My kids still use it to access the Web with a wireless card.

Sep 20, 06 - 10:10 am Comment from: Switched

Sonybook, love it!

Actually no, I don't! Its an uninspiring copy of a classic.

You have to ask why its taken them so long?

The plagarising nitwits...

Sep 20, 06 - 10:11 am Comment from: Bill

Imitation is the sincerest of flattery.
Charles Caleb Colton, Lacon, volume I, no. 183
(1780 - 1832)

Sep 20, 06 - 10:12 am Comment from: turbowv

I suppose if the end result of the last great design effort by my product development team was the "Bean", I too would just give up and copy Apple.

Sep 20, 06 - 10:14 am Comment from: ApplePi

that's just not right

Sep 20, 06 - 10:14 am Comment from: Hasta la Vista

The sincerest form of flattery is to pay royalties

Sep 20, 06 - 10:16 am Comment from: Mr. Reeee

Sony manufactured the original PowerBook 100 back in 1991.
That's it as far as Sony building Apple products.

Sep 20, 06 - 10:18 am Comment from: EZ Mac

I dunno I am typing on my PB right now and that doesn't look anything like my PB. Anyway its whats under the hood that counts. They can attempt to look like apple as much as they want. They only look worse and worse by doing so. Now not only do they have a poor attempt at a rip off, but have to wait for Vista to run it haha what a joke.

Sep 20, 06 - 10:27 am Comment from: HuskerMac

"It comes with exploding batteries too!"

(If they are manufactured by Sony, Yes)

Sep 20, 06 - 10:29 am Comment from: Mr. Reeee

Memory card slots are a nice idea, IF you use the particular memory cards that the slots are designed for. What if you use CompactFlash or some other format? So, that means you've got to carry some sort of reader or card adaptor. When I get new gear or swap out the old, I just carry the appropriate cable. There's no need to worry if my computer supports it, or NOT.

Some people will NEVER use the slots, so why add the cost, added complexity, (AND in this case, it being Windows... driver issues), when you can buy a $10 (street) USB2 card reader that can double as a thumb drive.

Scroll down and take a look:
http://www.iogear.com/main.php?loc=product_category&category=usb

Sep 20, 06 - 10:31 am Comment from: Moe

How do you know they weren't working on this before the MacBook came out?

Sep 20, 06 - 10:37 am Comment from: DJ

Sent to Sony PR --

"Dear Sony,

It seems that the days when Sony was a design leader are now history.

For the N10 looks remarkably like a competitor's product.

A pity, as I have bought and used many Sony products in the past, but this time would be more inclined to go to the opposition, particularly as it can use Windows if absolutely necessary."

Doubtless any reply will be in BBC-speak to avoid the subject entirely.

Sep 20, 06 - 10:40 am Comment from: SMacSteve

While it certainly does look like the MacBook design, there's something about it that reminds me more of the early TiBook designs. Maybe it's the external hinge look on the back? Anyways it's either extremely arrogant or or sincerely flattering! I'm not sure which.

Sep 20, 06 - 10:41 am Comment from: Kreuzberg

Fred Mertz,

a very good answer to Jeff's non(visual)sense.

Sep 20, 06 - 10:42 am Comment from: WindozeKiller

I followed the link to Sony's press images to see where the optical drive was. IT USES A TRAY!!! HAHAHA! What crap. The funniest part was the tagline at the top of the page:

like.no.other

HAHAHAHA!!! If I didn't laugh at it, I'd be furious at the nerve of copying a design and then trying to take credit for it. I think that Apple should get an injunction against Sony on the same grounds as the "Trade Dress" suit they won against eMachines when their iMac knock-off came out years ago. The funniest thing about THAT was eMachines thinking they won a future battle since the injunction expired after 2 years. Of course, Apple had re-invented the iMac by then and any attempt to use the old design would have been just sad and pathetic. Sony: take note - eMachines doesn't exist any more.

Sep 20, 06 - 10:44 am Comment from: CC

Sony you can put all the bolt on flares and gull wings you like on your Macbookalike.
Turn that ignition on and you still have the same cheap and trashy 70's VW kit car underneath you started out with. Some folks just don't get it. The whole Mac Experience (hardware and software) is where it's at. Try cloning them Apples.

Sep 20, 06 - 10:44 am Comment from: Javier

The Apple/Sony connection goes back as far as the original 128k Mac. Sony manufactured the 3.5" floppy drive that debuted in that machine.

Sep 20, 06 - 10:46 am Comment from: UndercoverMacBrother

I was given a new Vaio 17" notebook to evaluate some MCE powered sites and it is like carrying around a huge VCR compared to my PowerBook G4. You need 2 hands just to open it because the damn monitor is soo heavy.

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