Sony in Blu-ray discussions with Apple, Microsoft
Friday, March 07, 2008 - 01:12 PM EST "Sony is in talks with console rival Microsoft about offering a Blu-ray drive for the Xbox 360, according to a senior executive," Chris Nuttall reports for The Financial Times."The Japanese electronics maker has until now touted Blu-ray as an advantage its PlayStation 3 holds over Microsoft’s console. Microsoft has backed Toshiba’s HD-DVD format and offered an HD-DVD drive that can be plugged into the 360," Nuttall reports. "But after Sony’s victory last month in the high-definition DVD format war, Stan Glasgow, Sony Electronics US president, said the two sides were now talking about Microsoft adopting Blu-ray."
Nuttall reports, "Mr Glasgow, speaking at a media dinner, added that discussions were also taking place with Apple, which has not offered Blu-ray drives on any of its computers so far and has focused on digital media via downloads and streaming through devices such as its Apple TV."
Nuttall reports, "On Blu-ray pricing, Mr Glasgow expects prices of players to drop to as low as $299 by the end of the year. They currently cost $399 and higher. He feels the price of a player could fall to about $200 by the end of 2009."
Full article here.

Sure. Why not? They'll become very cheap now and it's the new optical media for the next ten years, so sure, make that deal.