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Wow, and look at that, it's a MATTE DISPLAY.

I thought consumers loved glossy.

Hmm, and they want to say that iMacs are expensive....

Sony has no shame.

Too expensive. Hobbled with inferior OS.

No sale.

Now if we could just put Mac OS X on that!

Frontrow? Cool.

i actually like the way it looks, but it's new 24-inch iMac all the way for my next computer purchase...

...And as far as Blue-ray vs HD-DVD goes... I'm rooting for both to lose. Sadly, that won't happen.

Both are anti-consumer, DRM-laden crap formats. In fact, looking at Sony's less-than-stellar track record in regards to fscking the consumer, Blue-ray might be the worst of the formats. I wish Apple would just support both or come up with their own format....

Looks better than the iMac in my opinion.

Matte display, Blu-Ray, nice. I'd buy it if it ran OSX.

Umm.. seymour.... the article above sates that it has a "Floating Glass" display. Sounds glossy to me. But even if it is not, when was the last time you saw Sony do ANYTHING that was favored by the majority of consumers.

Their track record these last couple of years has not exactly been stellar...

@Willie G.

"Floating Glass" refers to the bezel around the display.. Sony has been using these glass bezels in all of it's HDTV's for the past two years. The display itself is Matte.

@Glossy screens = eventual CVS

Now if we could just put Mac OS X on that!</b></i>

You could except Apple's OS is hardware limited and is crippled at the factory. We don't need OSX running on junk like this!!!

Wooooo Hooooo Steve!!!!

Hot Carl,

You and Microsoft are hoping for the same thing. When it comes to evils, I'll take Sony over Microsofte any day.

GT

If only it ran OS X.

Wow - I really do like the way that looks. If not for Windows, I would be all over that. Nicely done...

I've got one of the Sony BRAVIA 40" XBR3 HDTVs with the floating glass bezel. I drive it with my MacBook Pro, from time to time, for slide shows or community web surfing, too. It's really nice, especially the MATTE screen!

It's shame this thing is crippled with Windows.

Apple needs to release new monitors! I want me a 24" with an iSight built in. Maybe I could do iChat stereo. Okay programmers, get on it!

this is what imac should look like

no full 1080P 24" display? (What) were they thinking? Genii. I don't see specs, but it likely sucks @ss compared to the new iMac. I feel good knowing I can just add an external blu-ray drive to my 24", if it ever comes, and it will still be cheaper than Sony's own POS. I would love to get HD video on my iMac, but I am unwilling to participate the current shady dealings of HD media. Maybe they can release a combo drive for cheap, and drop the price of content, then I MAY be game. It might also save both Blu-ray and HD DVD from failing like DVD-A and SACD if they get their act together in a reasonable amount of time.

This desktop takes it's design cues from Sony's XBR series LCD HDTV's.

Interesting that these XBR Bravia tv's are what Apple uses to demo Apple TV on at the Apple stores.

XBR tv's:

http://www.amazon.com/Sony-KDL-40XBR2-Bravia-1080p-HDTV/dp/B000H6GFKG/ref=sr_1_1/002-9013369-2374404?ie=UTF8&s=electronics&qid=1188228549&sr=8-1

Jonathan iVes,

Look, it matches!

You could except Apple's OS is hardware limited and is crippled at the factory. We don't need OSX running on junk like this!!! Wooooo Hooooo Steve!!!!

Actually, that's not the typical MDN User, that an extremely small subset. Your response, however, is typical trolling.

Don't you have some work to do, Shoeman?

Over priced and the screen is only 22".

Obviously, they designed it before the new iMac release.

I can get a 46" Sony LCD TV and use it for a monitor for a Mac mini for that price.

Back to the drawing boards, Sony.

@Big Al

Yeah, the 24" iMac is bigger, but if you take the $2299 iMac and add a Blu-Ray drive, the price would likely be the same (with Apple's typical pricing.) The deal breaking downside is obviously no OSX. But the Sony's hardware sure is nice.

Et tu, Sony?

I never thought I would see the day a Windows licensee would copy one of Crapple's designs. iMACs are ugly and their junky all-in-one design is ridiculous and unpopular. Just look at MAC's market share. I don't get it. At least this Sony has fabulous Microsoft Windows Vista on it, and Ultimate Edition to boot! Still needs a beige box.

Your potential. Our passion.™

Looks way better than the new butt ugly iMacs, I'd easily buy it if it ran os x.
As it is now I won't buy an iMac cause it looks like crap, it should have been white and aluminum, not black!

Well one can't say that Apple/Mac's aren't having an effect on computer design these days...

Sony good try...better luck next time!

Sony would have a winner if not for their choose of OS...

True... I honestly do not like the look of the new iMacs. That is just my opinion though - many people like them I'm sure.

"...Sony would have a winner if not for their choose of OS..."

-----------------

Actually, It's not much of a choice. I'm sure Sony (as well as most other PC vendors,) would gladly license OSX if Apple allowed it..

That being said, I'm happy Apple DOES NOT license OSX, even though I do like this hardware design.

@ Seymour et al,
I even went to Sony's site and couldn't find whether the display is matte or glossy. Where did you find the info that it is a matte display.

If I wasn't a Machead, I'd buy the Sony HD in a heartbeat. You've got to admit, Sony is the only one on the PC side that gives a crap about quality and aesthetics. The system is gorgeous and looks much nicer than the new, bland iMacs. I especially like the clear halo. Very nice touch.

if it wasn't overpriced and running micro-crap, it would be awesome. Nice looking than the new iMac I think.

Something like this could very well be announced by Apple Sept 5th.
Built in blue ray, Apple TV, Program recording(hopefully). Sweet!

I agree with hot carl!

That Model name is so catchy.

Nice...they're levereging the XBR TV design, which seems smart to me, given that the XBR is widely considered to be the best LCD TV at the moment. Too bad it runs Windows, but of course, Sony wouldn't be able to use OSX even if they wanted to.

A TV that runs Vista... no thanks.

gee, let me make a copycat version of an imac and fill it with shit.

or, who cares what it looks like, it is filled with shit.

the devil in disguise for all you poor saps. look at me, buy me, get me home, what? it's filled with shit!

nice remote...

I love the looks - much more attractive than the new iMac. And there being no glossy screen is a plus too.

The price isn't even that far out, when you consider the costs of HDTV tuners and BluRay drives.

I wouldn't buy one though. Besides no OSX, there's too much DRM crap to deal with when it comes to SONY in general, and BluRay in particular (HDDVD to a lesser extent too). Still, I don't know how long it will be before Apple saddles us with the same shit - to use anything BluRay, a PC manufacturer has to allow all the spying and CPU-robbing cycles that their DRM scheme requires (I told you guys waaay back when the Intel switch was announced that those TPM chips were going to be used eventually).

I wish I could be more hopeful about this, but with AppleTV being so purposely... blah ... what with no DVR or DVD playback ... I think all the signs are there that Apple is about to impose on the Mac Faithful all the revenue enhancing technology that DRM is really all about. Those of us refusing to buy into it will be spared, but for those 'less aware', and who also think HD is worth the extortion currently being demanded, you'll have a nice stable interface to work with, as well as the prying eyes of Apple, Disney, and good knows who all else up your ass 24/7.

No thanks

Have you seen the back side of that thing?

A TV that runs Vista. What will they think of next ???

The Blu-Ray disk is a nice touch. Apple is late to the game on this one.

HD DVD is inferior to BD, as is anything supported by M$.

If I weren't typing this on a 17" G4 iMac, maybe this wouldn't come to mind...but does this thing take its design cues from the lampshade/sunflower iMac or not? Radical difference - sharp corners on the clear plastic instead of the rounded corners I'm looking at.

Come on, Sony, you're better than that (in the immortal words of Mark Jackson, ex-NBAer)!

And for ideas of what people ARE doing with Mac Minis and flat screen TVs these days, take a look at http://www.123macmini.com.

Peace.
Olmecmystic

Another flop from Sony - no baloney. They still don't get it. It's the OS as well as the hardware. No OSX - Sony will be aloney with their piece of PC baloney.

"...Another flop from Sony - no baloney. They still don't get it. It's the OS as well as the hardware. No OSX - Sony will be aloney with their piece of PC baloney."

Actually, in terms of PC sales, Sony is not far behind Apple in market-share.

I would also buy this if it ran Mac OS X.

the glass bezel seems like a huge and unnecessary waste of space, as is the operating system.

$3000 dollars for a 22'' HDtv with vista in it?
You must be smoking crack to think about buying this.

wow, odyssey, I'm depressed now. Everyone's God-given right to free tv is being infringed upon by the evil corporations. And here I was enjoying the crap out of my AppleTV every day, never realizing that without DVR or DVD playback - or the refreshing taste of retsin - it was worthless.

Thank goodness for you, O67 - it's guys like you who keep our eyes on the ball - who keep us from enjoying what's out there at the expense of what could be out there.

I pledge to watch - but not enjoy - my AppleTV
I pledge to not buy another mac unless it has a glos-, er, matte screen.
I pledge to stick it to "the man" whenever...

oops, gotta run. I just got the torrent of this week's "Entourage". Where's that little white remote?

It's a 19 inch screen, not 22 inch. And the lowest cost one still costs as much as a 24 inch iMac and has a last generation Core Duo processor. Not to mention that Sony takes the prize in loading more crapware than anyone else.
This design is not new - it has been out since 2006.