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Spreading the news of Apple Mac’s ability to run Windows can dramatically boost Mac market share
Thursday, September 20, 2007 - 02:04 PM EST

"Much, if not all, of the attention regarding Apple has been focused on the iPhone... Certainly the iPhone is relevant to Apple’s performance, but ostensibly it’s the Macintosh computers that will have the most impact. Specifically, the Mac’s ability to run Windows natively has the potential to be a colossal catalyst for boosting Mac market share," Turley Muller writes for Seeking Alpha.

"Apple released Bootcamp, which allows Mac users to install and run Windows just like one would on a PC. Apple’s new OS, OS X 10.5 “Leopard”, slated for release this November will include Bootcamp software. Additionally, third party software [Parallels Desktop for Mac and VMWare Fusion] allows users to run Windows and Mac OS simultaneously," Muller writes.

"The Windows capability has not yet been aggressively publicized by Apple, and analysts and investors have been relatively quiet on this issue. Yet, for more than two decades, the lack of Windows compatibility has been the primary reason behind consumers’ decision to NOT purchase a Mac computer. Now that Windows can be installed on Macs, sales could really explode. I believe that this aspect of Apple should garner more attention," Muller writes.

Apple has "enormous room for potential growth from seizing share from the Windows PC makers- Dell et al.," Muller writes. "Why would someone choose a Dell or Gateway when they can buy a Mac, and not lose Windows functionality, yet gain all the benefits of Mac OS? I think that is a very central question. Especially since Mac prices have become more competitive."

"We have seen a dramatic increase in Mac sales and market share, yet I perceive the general consumer is unaware of the Windows capability. I am confident that when a more aggressive publicity campaign occurs, Mac sales will react robustly," Muller writes. "Just from anecdotal evidence, people I have surveyed exhibit little awareness. Eventually that will change with time, and the impact on Apple’s revenues will be much greater than the iPhone or iPod... It’s not unreasonable to predict that Apple can progress to 10% share soon."

Much more in the full article here.

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Sep 20, 07 - 01:17 pm Comment from: John Gee

Look for new Apple I'm A Mac ads, where PC is a puppet for Mac. i.e. running Windows.

just a hunch

Sep 20, 07 - 01:20 pm Comment from: Chris

I would think that spreading the word that you needn't run Windows on a Mac would be sufficient to boost Mac Market Share!

MDN Magic Word: "average" - the average consumer does not yet realize there is an alternative to the nightmare that is Windows.

Sep 20, 07 - 01:20 pm Comment from: Peter J

I think publicizing that Macs run Windows is a bit of a detriment with all the craptacular Windows issues that are out there

Sep 20, 07 - 01:20 pm Comment from: miles

It is odd toe that this is considered to be suc a hughly important feature, especially since it is something that you could do for quite some time if you really wanted or needed. I ran virtual pc on my powerPC mac for years. Was GREAT but it was a solution for the one or two win apps i needed.

The other thing, i know very few mac users that even care about this feature or have ever used it.

Sep 20, 07 - 01:23 pm Comment from: uiuuu

The types of people who would want, or need, to run Windows should just buy PCs. Too many of their kind on our platform already, the inevitable result being Mac application travesties such as "Macintosh Explorer." So what's the over/under on seeing a Mac version of BeigeMaker Pro 2000? Ugh! Just keep them out.

Sep 20, 07 - 01:24 pm Comment from: miles

boy bummer i can't edit my last post. Typing on an iphone maybe isn't the best...

Sep 20, 07 - 01:24 pm Comment from: matt

i seem to recall a Get A Mac ad that went something like this:

Mac : "I'm a Mac"
PC" "and I'm a PC"
Mac: "and I'm a PC too"

then it ended up with PC whining about depreciating. classic. =)

Sep 20, 07 - 01:29 pm Comment from: Mac Access User

@uiuuu

Are you drunk? Anyway, the ability for a Mac to run Windows is an incredible selling point, and it's one that I employ regularly for apps like Microsoft Access and Visio. I need to be able to access and collaborate with them, and it's GREAT to not have two machines for this purpose.

Sep 20, 07 - 01:31 pm Comment from: Smart Fellow

GODDAM FOOLS!!!

Microsoft has ALREADY closed the door with Apple hardware running Windows in the future.

It's called DIRECTX. Which hardware running it will have to get a license from Microsoft.

Now try running the full version of Vista or 3D Windows games on a future version Vista without DirectX.

Also Microsoft can tap EFI to keep Windows only on hardware it wants too.

Microsoft will protect it's hardware vendors from a Apple assault trust me.

Apple can't supply or won't supply the worlds vast needs for computing hardware anyway. Either for outrageous profits or simply can't supply that much demand.

Look at the glossy screens, you have to take a glossy new MacBook or iMac OR FSCKING ELSE. No choice of matte and no choice = bad.

Sep 20, 07 - 01:45 pm Comment from: Jeff

Windows doesn't suck because it runs on HP or Dell. It won't suck any less on a Mac. Its sucks because, well, it sucks. A Mac won't help. Get a Mac because OS X is far superior to Windows. Tell people that.

Sep 20, 07 - 01:48 pm Comment from: drug peddler

Opps! I just ran out of chill pills. Anybody got a couple fist fulls for Smart Fellow?

Sep 20, 07 - 01:51 pm Comment from: Macaday

Good for comforting the new buyer...

No-one uses Windows on a Mac after the first week...

Sep 20, 07 - 01:51 pm Comment from: Mr. Peabody

Yeah, and I could sell my soul to the devil - but is it worth the price?

Sep 20, 07 - 01:54 pm Comment from: Zune Tang

Oh good, the glossy screen comments have started. Keep 'em coming, posters!

Anyway, back on topic. Why would I destroy the magnificent Windows experience by using XP or Vista on Apple's toy hardware? Windows on a Dell
is nirvana. It's pretty damn good on HP or even Gateway hardware too. Apple doesn't have a clue when it comes to hardware. Dorks.

Your potential. Our passion.™

Sep 20, 07 - 01:54 pm Comment from: zonetobegone

Yeah what's up Smart Fellows ass anyway.

Sep 20, 07 - 01:54 pm Comment from: @Jeff

YEP, I would say you put that one on right. grin

As far as the article, "Now that Windows can be installed on Macs, sales could really explode. "
What kind of Kool Aid is this guy drinking??? :-(

The average guy loves windows (ps what is that? Is that the buttons on the front or the screen that looks like a window?). So of course he will buy anything with windows on it. Of course it has to be the cheapest unit on the market, say $250. but have the biggest specs. (what ever those are. Say, are "specs" the same as my daddys glasses??? grin )

I remember a "computer smart" person telling me they knew all about computers and that to turn off the computer, they just pressed "this" button (it was the power button for the monitor).

Jep, joe average will rush out and buy them fruit computers (oranges, lemons, er, whatever) cause they will now run windoz. Say, isn't apple some software that goes inside their Dell so that it runs better??? grin )

en

Sep 20, 07 - 01:55 pm Comment from: en a must read, here

This is why Apple will not suddenly be accepted quickly. grin

"http://www.rinkworks.com/stupid/" Its a hoot of a site.

en

Sep 20, 07 - 02:11 pm Comment from: Gosh

Parallels gave me the courage to switch but it didn't take long before I realised I didn't actually need Windows and now I open it up just to show how clever my Mac is - rather than to use classic Windows.

Windows looks very subordinate on a Mac - in a window in a Parallels VM.

Sep 20, 07 - 02:16 pm Comment from: Spark

Most of you are really myopic. The VAST majority of computer users know VERY little about Macs, and what they do "know" is 20 years of FUD. For the first time in 15 years there are good things being reported widely about Macs and Apple. But that is not enough for most Windows users to abandon a platform that they have become familiar with-- regardless of how much you and I, and even they themselves, believe that platform has problems. The security of having the "fall-back" capability of running all those Windows apps that you think you can live without on a new Mac removes a huge barrier to change. Inertia is a law of physics that carries over to human behavior. It takes a lot to get people to make a change, even when the benefits of that change are recognized. Most people are just too lazy. The author is 100% correct. Building awareness of Windows capabilities on Macs would definitely bring Macs into the consideration process when current Windows users are shopping for a new computer. And don't think MS will limit this. They sell software and they don't mind if it running on a Macintosh. It's one more license sale to them, and usually at full retail price.

Sep 20, 07 - 02:16 pm Comment from: PS

PS, I love reading people's articles who suddenly discover Apple. Its like, WOW, look at this. Does anyone else know about this??? Shouldn't we tell someone???

LOL . . . . just LOL !

en

Sep 20, 07 - 02:24 pm Comment from: TheConfuzed1

Smartfellow--

What you're suggesting would be considered an abuse of Microsoft's monopoly. Were Microsoft to try such a thing, they would get spanked. Hard.

Also, you clearly need to go educate yourself on what is involved with the purchase and installation of Windows--A license to run Windows is part of the package, and that includes the whole package, including DirectX.

Sep 20, 07 - 02:24 pm Comment from: No Squirt For You

Re: rinkworks.com

Funny stuff!

I especially liked this one:

"I used to do tech support for a company that made computer accessories and video game accessories. We had a pay-for-access web site for one of our products. The site was full of special codes and cheats. One day, a customer called, asking how to access the site."

Tech Support: "Well, just go to [URL]."
Customer: "How do I do that?"
Tech Support: "Type it in in your web browser."
Customer: "Huh?"
Tech Support: "Ok...sir...do you have Internet access?"
Customer: "Huh? No. No Internet. I don't even have a computer."
Tech Support: "Ok, sir, you need a computer and an Internet account to access web sites."
Customer: "Oh. Well, it didn't say that when I mailed in the membership card. I want my money back."

It's not a cup holder either, people.

Sep 20, 07 - 02:28 pm Comment from: Twisted Mac Freak

"Were Microsoft to try such a thing, they would get spanked. Hard."

Just now Ballmer's ears perked, his eyes glazed over and a slight but crooked grin with a small amount of drool in each corner appeared on his face.

Sep 20, 07 - 02:37 pm Comment from: Brau

Apple won't heavily publicize the ability to run Windows because it would give the impression Macs are superior *because* they can run Windows; a move that would make the Mac OS appear second class.

Sep 20, 07 - 03:00 pm Comment from: @Spark

Spark, you said, "The author is 100% correct. Building awareness of Windows capabilities on Macs would definitely bring Macs into the consideration process when current Windows users are shopping for a new computer. And don't think MS will limit this."

But if that is the case, why oh why, would anyone spend more than say $350 on a computer. Afterall, cheaper is better and if you buy a Mac, then you have to "actually pay" for Windows instead of getting it free ( LOL) like with a Dell. After all Dell sells more, so it has to be better, right.

en ps, check out the link in my first post. Real postings from real --- average--- users. :-(

en

Sep 20, 07 - 03:40 pm Comment from: British Mac Head

I have one point to make guys, how many of you on this site are Windows -> Mac Switchers?
You switched because you either found Windows to be practically unuseable or you just found Macs were much better right?
Well you can bet Ballmer doesn't want people to geet a Mac as their next machine with a 'doze comfort zone as it allows people to directly compare the two OSs and the majority will just eventually replace most or all of their Win softare and keep away from 'doze altogether... It means lost M$ customers in the future.

But as theconfused1 pointed out they can't legally do anything to prevent one manufacturer running doze as we are talking more antitrust suits.

It's all good MacHeads!

Sep 20, 07 - 04:37 pm Comment from: @Smart Fellow

Maybe if a organization developed a way to convert DirectX to Open GL, sort of like a project called WINE and what if people, like the folks at Crossover, made it available to the general public?

Nah, you're so smart you'd have known about something like that.

Sep 20, 07 - 04:48 pm Comment from: KingMel

I'd like to see Apple spoof the old "I'm a Mac / I'm a PC" commercial, but use special effects to put both heads on the Mac guys' body. They could put a hat on him that says "Bootcamp."

When PC guy asks where his body is, Mac replies, "You don't need a PC to run Windows. I used Bootcamp to set up a Windows partition on my hard drive. If I need to run a Windows application, I just reboot into Windows XP or Vista."

Then a third voice speaks up, "I'm a PC too!" PC asks who it is and Mac says, "Oh, that's just virtualization. Using special software, I can run Windows applications without actually booting into Windows. that makes it easier to share data, too."

Virtual PC guy could be a head on Mac guys abdomen, like Total Recall, or he could be a little head that pops out of his pocket.

Now wouldn't that be a cool commercial? Copyright by King Mel (send me the money, Apple).

Sep 20, 07 - 05:23 pm Comment from: Turley Muller

Why will people pay more for a Mac, because Windows sucks, and that's what you face buying Dell or Gateway etc. Running Windows on a Mac will be awful too. Yet, at least there is not a choice one or the other with Macs. Enjoy the Mac OS and when you have to use windows for some reason you have it taken care of.

I would hear it all the time- "don't biy a Mac, no one uses them, no software"
or "why do you want a Mac? are you a graphics designer? Movie editor?" Then you don;t need one.

Many consumers want all the wonders of Mac os, but since their work uses some proprietary Windows software they have to stick with windows.

That's the case with me. I have 6 PCs, 2 that work. They don't last a year. If that. They get so corrupted or process get hung up on the back ground causing the CPU to drain 100% for 10 hours that I'm at work just to come home and find the box near a melting point. I want a new Mac, but since I have to shell out 2K every year for a new PC or two (laptop It hasn't happened. All I know is my Mac has been running 4 years straight. On, running, maybe use it once a week, but it's never crashed, and I only have had to reboot to install system software.

Windows- At work, home, school, gotta reboot min 2x a day.
And the BSOD- F-that.
When leopard comes out I will buy a new Mac and that's where I will be sitting. And I can retire my PCs to the museum of Windows abused devices.

Sep 20, 07 - 06:14 pm Comment from: Spark

@@Spark-- You write:
"But if that is the case, why oh why, would anyone spend more than say $350 on a computer. Afterall, cheaper is better and if you buy a Mac, then you have to "actually pay" for Windows instead of getting it free ( LOL) like with a Dell. After all Dell sells more, so it has to be better, right."

1. The point is not to buy a Mac to use as a Windows machine. It's to buy a Mac to use as a Mac while knowing that you can easily fire up a trusty Windows app that you just can't live without. That one app that has kept you from even considering Mac, lo all these years, because it did not have a Mac version.
2. I do not for a minute accept that "cheaper is better". At least not in the scenario you set up. And the "Dell sells more, so must be better" is so specious it's laughable. So what if I can get 20 Yugos for the price of one Aston Martin? Don't try to argue that the Yugo is a better car or a better value. There are probable more accurate analogies, but you get the point.

Sep 20, 07 - 06:20 pm Comment from: @Fart Smeller

ooops

@Smart Feller

Any Mac is a legit PC.
With legally purchased software... (Vista, XP)
why would Microsoft CARE what machine it runs on?
MS should MAKE money in this Apple/Windows venture.
It's yet another WIN, WIN, WIN scenario. Good for the customer, good for Apple, good for MS.

Basically you are WRONG. Technologically sound - yes... yet

If MS even tries this tactic they will fail when brought to court.
Blocking the use of MS software on a PARTICULAR hardware is something very wrong and dangerous to do. There is Direct X support now in the iMac Aluminum when running Bootcamp and Visita.

HAVING Windows on a Mac is a wonderful thang!

Oh, yes... Apple states very clearly that OSX is designed only for Mac hardware.... Apple does not wish PC users to hack the software OS to run on PCs... YET they DO NOT USE ANY software to stop it from happening.

When you BUY the OS... you can run it on whatever machine.
There may not be 100% support... but then the consumer has been warned.

Sep 20, 07 - 06:31 pm Comment from: Road Warrior

@everyone BUT Zune Tang.

Interesting comment here by the ZT. Dell, HP, Gateway, seems to me that some of those companies use Intel chips, the same chips that Apple uses.

Well Zune Tang may be right about Apple not having a clue about making hardware, but look at the bright side, that is still intellectually speaking, light years ahead of Microsoft's offering.

Of course you may remember a few years ago Zune Tang going on "Just you wait till Microsoft makes a computer THEN you'll see."

Waiting, waiting waiting. Actually the odds of Microsoft making a personal computer are about as good at Zune Tang reaching grade 3.


Waiting waiting waiting...™

Sep 20, 07 - 06:52 pm Comment from: @Zune Tang

I have already taken the liberty by informing Microsoft Corp. that you have been using the Microsoft tag line without the appropriate legality and/or permission.

Furthermore, you are intentionally misleading your positioning statement; since you truly are Pro-Apple, I can honestly say you are causing confusion to true Window Customers. Simply put, you have now been warned and must no longer use the MS tag line.

For your information, Purina is presently in court with Microsoft over this very matter. It is quite serious, even if you are wishing to have fun with it all - you have been selected as a possible abuser to the MS tag line usage.

http://www.purina.com.au/youcare/

You have been WARNED... Action has been taken!

No - simply confess... YOU LOVE THE MAC and APPLE!
OR you will be in big doggie doo!

WIN WIN situation. Sued by Purina... or Sued by MS.

Your Choice. My Hobby.™

Sep 20, 07 - 07:02 pm Comment from: sosumi

I have already taken the liberty by informing Microsoft Corp. that you have been using the Microsoft tag line without the appropriate legality and/or permission.

Why would a mega-morass like MS even THINK of giving half a rat's about a less-than-pissant nobody like zt?

Then again, if the MS Gestapo does go after zt, we all should start using MS trademarks! They can't stop everyone, and it'd be hilarious to see mighty MS break itself trying.

Sep 20, 07 - 07:05 pm Comment from: Jay and my insanity

Zune Tang is harmless.
Some even get a huge chuckle over his comments.

Please be gentle. Hahahaha that last comment was so so funny.

Purina puppy chow. "Your Pet. Our Passion."@
So similar to Microsoft's line that Zune uses.
I thought he made it up. He is a fairly clever guy.

I vote to leave Zune Tang alone. No one takes him seriously anyways - do they?

Sep 20, 07 - 07:18 pm Comment from: clunker

Microsoft will protect it's hardware vendors from a Apple assault trust me.

Vendors like Dell, who'd readily sell Mac OS with their PCs if given the chance?

Trust me, MS wants Windows everywhere, and if that means being on Apple's hardware then so be it.

MS should be delighted to sell high-margin boxed Windows installs to Mac users.

Sep 20, 07 - 07:25 pm Comment from: ILOVEGLOSSY

BTW, I LOVE GLOSSY, YEAH!

Sep 20, 07 - 07:27 pm Comment from: @sosumi

First, the statement made does not come from Redmond.
As it clearly says, "by informing Microsoft".

Secondly, I believe the statement was intended only to expose Zune Tang's side of the industry. I for one, think Zune Tang is ProMac.

Thirdly and lastly, Does anyone really care? I mean, Zune Tang is entitled to comment on anything he wishes. ProMac or ProWindows. I think the comment made at him - basically was in fun. Not serious at all - "you will be in big doggie doo". But then again, I am only making assumptions on whomever wrote that entry.

Don't get your knickers tied in a knot.
Perhaps you "Sosumi" are really Zune Tang" himself.

Sep 20, 07 - 09:33 pm Comment from: qka

Similarly, my ability to host influenza viruses should greatly enhance my appeal.

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