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Steve Jobs, Bono confirm ‘Product Red’ Apple iPod nano, iTunes ‘Red’ gift card
Thursday, October 12, 2006 - 10:13 PM EST

"Talk show host Oprah Winfrey and humanitarian rocker Bono hit the city's 'Magnificent Mile' on Thursday for a shopping spree to promote a new line of clothing, accessories and gadgets, including a special-edition iPod, that will raise money to fight AIDS in Africa," Ashley M. Heher reports for The Associated Press. "Dozens of '(Product) Red' items will go on sale in the coming weeks by Gap Inc., Apple Computer Inc., Motorola Inc., Converse Inc. and Emporio Armani."

"Apple will contribute $10 from the sale of each new red-colored iPod nano. The model, priced the same as its $199 cousins, goes on sale Friday," Heher reports.

"The celebrities, who arrived at the downtown Chicago Gap store in a red Ford Thunderbird, got a sneak peak at the products during a private shopping stint that will be broadcast Friday on Winfrey's show," Heher reports. "After visiting the Gap, the duo walked along Michigan Avenue to an Apple store and picked up the red iPod, the first music product from the Cupertino, Calif.-based company designed to raise money for charity."

Heher reports, "With Apple's iPod alone, The Global Fund stands to raise millions of dollars. During the holiday quarter in 2005, Apple sold 14 million iPods. The iPod maker also plans to donate some proceeds from a $25 iTunes Red gift card to the organization. 'I love the fact that Bono is trying to do something about this problem,' Apple's CEO Steve Jobs said in a phone interview. 'I've never been to Africa, but you don't have to go there to know there are a lot of people dying of AIDS there. In a small way, this is something we could do about it.'"

Heher reports, "Bono said. 'We now have some of the most creative people in commerce - Steve Jobs, the marketing people at Gap and Motorola - all working for the world's poor. That is so so cool.'"

Full article here.

The Chicago Tribune has a photo of Bono and Oprah listening to the '(Product) Red iPod nano at the Apple Store Chicago here.

MacDailyNews Note: We expect press releases and official photos from Apple and (PRODUCT) RED on Friday.

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Related articles:
Oprah and Bono to unveil Product Red iPod nano tomorrow [UPDATED] - October 12, 2006
Red Apple iPod, new MacBook to debut next Tuesday? - May 12, 2006
Red Apple iPod coming soon? - January 27, 2006

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Oct 12, 06 - 09:18 pm Comment from: Mr. Reeee

Red nano? Cool.
So, where's the picture?

Why not a Red shuffle?

Oct 12, 06 - 09:32 pm Comment from: SeriousMac

You can see the red nanos on stands right in front of Bono and Oprah.

Why not a red shiffle? It's cheaper, that's why! Someone needs to make a buck, not?

Oct 12, 06 - 09:32 pm Comment from: j

some kind of funny timing. I thought everything happens on tuesdays???

Oct 12, 06 - 09:38 pm Comment from: Sum Yung Guy

I usually don't watch Oprah's show, but I will tomorrow.

Oct 12, 06 - 09:41 pm Comment from: SeriousMac

I'm buying a red nano. I was planning on getting one anyway.

Bono with short hair: looking good, should keep it that way! U2 rocks!

It's good to see celebs promoting the iPod...now they should do the same with the Mac, not just have the Mac-PC guy ads..even though they aren't bad.

Why can't Steve Jobs get some celebs to do commercials for the Mac. Like the baskeball player some years back with the 17" Powerbook. That was such a cool ad.

And there are a lot of celebs who use Macs, why can't Apple get them to do more...you know...

[voice of anouncer]FROM THE CREATORS OF THE iPOD.....HERE IS A COMPUTER THAT WILL ALLOW YOU TO EXEPREINCE TRUE 21 CENTURY COMPUTING....THE LEGENDARY MAC...MORE AFFORDABLE THAN EVER...STABLE, NO VIRUSES, RELEASING YOUR CREATIVE FORCES, GETTING THE JOB DONE, etc.

MW: slowly as in OSX is gaining ground too slowly

Oct 12, 06 - 09:44 pm Comment from: iSteve

Will this show be made available on iTunes for download? They should sell it for $1.99 with the money going to charity.

Oct 12, 06 - 09:46 pm Comment from: MajikalMan

Wow! Another color!

Oct 12, 06 - 09:59 pm Comment from: Red Apples

How about new MacBooks - still white and black, but with a red apple on top instead of white?

Oct 12, 06 - 10:05 pm Comment from: here is a video of the red ipod

http://cbs2chicago.com/local/local_story_285181627.html


the ipod is shown about half way through the video

notice bono holding his coat closed so as not to show the red ipod in his jacket pocket

Oct 12, 06 - 10:13 pm Comment from: jjr

Oprah thinks all women are victims.

Oct 12, 06 - 10:19 pm Comment from: duper

Thanks for the vid. It looks great. I wonder if the price is the same as the other nanos.

Oct 12, 06 - 10:21 pm Comment from: duper

n/m. I glossed over the price in the article, apparently..

Oct 12, 06 - 10:26 pm Comment from: snowy2004

Is it just me or is it shocking that Steve confirmed a product before it's availability. Man, that iTV is going to his head!

Oct 12, 06 - 10:29 pm Comment from: standardmess

The interesting thing is that I definitely remember this getting brought up as a really distant possiblity many months ago on this forum.

...Proving once again that some rumors do come true.

MW: Better ...as in some rumors are indeed better than others

Oct 12, 06 - 10:33 pm Comment from: Jimbo von Winskinheimer

Go ahead jjr, do your best to find something negative in this story...asshole. The real story here is that two people with a lot of money are trying to do something to better the world. So go crawl back into your hole. The real victim is any woman that dates you.

Oct 12, 06 - 10:46 pm Comment from: Nick

Totally awesome. Finally there is an iPod nano color that doesn't SUCK (lime green? hot pink? bondi blue?), it will benefit AIDS research, and it will cost no more than the standard 4GB iPod nano.

I think I'm going to sell my 4GB silver nano on eBay - I wanted a bright red one in the first place!

Oct 12, 06 - 10:58 pm Comment from: Oh Dear Gawd!!

Jimbo.......YOU'RE A DICK!! Settle down there, son. The kid didn't even say anything to you. Why jump on his ass? As for his opinion, he's entitled to it. Oprah IS a suckup and a bitch in real life. I have friends that work for HARPO.

Oct 12, 06 - 11:23 pm Comment from: Midlothian

Look how easy it is to write . . . "Oh Dear GawD!!" YOU'RE A SPHINCTER! Your cynicism (and that of jjr) is truly remarkable. Why should be believe that your so-called "friends" at Harpo aren't bitches and bastards themselves? If they're acquaintances of yours, I tend to believe they ARE! Oh, and by the way, what the hell have YOU done for anyone but yourself lately . . . except sling mud at your betters? Jerkwad.

Oct 12, 06 - 11:44 pm Comment from: Wealthy Industrialite

Very close to cancelling my shuffle order and placing a red nano order tomorrow. It's just too sexy.

Oct 13, 06 - 05:12 am Comment from: Macaday

Not to be left out Steve Ballmer has announced that Microsoft will dedicate next month's Windows patches to a new charity it has founded, called "Microsoft Against Obesity in Windows Support Staff". It's contribution will be 50 cents for each new Windows virus released in the wild.

Oct 13, 06 - 05:34 am Comment from: Edgeley Exile 14

"It's contribution will be 50 cents for each new Windows virus released in the wild."

Are you sure Microsoft can afford that? :D

Oct 13, 06 - 05:35 am Comment from: DG

http://www.apple.com/ipodnano/red/

Oct 13, 06 - 08:10 am Comment from: Jongy

Steve's never been to Africa?

Oct 13, 06 - 09:08 am Comment from: macromancer

Midlothian ,get off Jimbo you tool. Funny you tell him to settle down that call him a dick immediately following. jr's comment was stupid and if he posts it in this forum he certainly is talking to anyone who is here.

Oprah is in a position where she has to be a certain way to maintain the huge empire she created. If that makes her a bitch then so be it. She probably does it to keep all the alligators from nipping at her heels.
All I know is that she does more good for people than MOST people who have a billions dollars.

Or did you just come here to brag that you have friends that work for her?

Oct 14, 06 - 12:25 am Comment from: jjr

Oprah hates men.

Oct 14, 06 - 01:13 am Comment from: Jimbo von Winskinheimer

And in other news, jjr is still an asshole.

Oct 14, 06 - 01:14 am Comment from: Jimbo von Winskinheimer

Oh by the way Oh Dear Gawd, did you ever notice that fucks like you call someone like Donald Trump "a shrewd businessman", but refer to people like Oprah as "a real bitch". Yeah, it's a double edged sword and soemone should stick that sword up your tight ass.

Oct 14, 06 - 02:11 pm Comment from: jjr

Jimbo, are you a woman. You seem uptight?

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