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Sat, Mar 20, 2010 - 05:42 AM EDT  —  AAPL: 222.2499 (-2.4001, -1.07%)  |  NASDAQ: 2374.41 (-16.87, -0.71%)

Steve Jobs in secret New York meeting with top New York Times execs
Thursday, February 04, 2010 - 04:40 PM EDT

"When Apple recently booked the cellar dining room at Pranna for a talk with 50 top executives from The New York Times, even restaurant higher-ups didn’t know who their VIP guest would be," Daniel Maurer reports for New York Magazine. "But last night [Wednesday, Feb. 3], Jobs came strolling in wearing what our source calls 'a very funny hat — a big top hat kind of thing.'"

MacDailyNews Take: Yes, Willie Wonka hat!

BTW, one of the issues that The New York Times might be having is that they have 50 FARGIN' "TOP" EXECUTIVES! Sheesh.

Maurer continues, "Our source says Jobs, who sat at the head of the 'intimate, family-style gathering' with Times publisher Arthur Sulzberger, demonstrated the iPad and its functions, and spoke about how it could serve the future of media."

"As we've reported before, Times executives are wary of forging an exclusive contract with the Apple tablet, though they are moving forward with finding ways to charge for online usage," Maurer reports.

Read more in the full article here.

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Feb 04, 10 - 05:44 pm Comment from: MacTony

It's doesn't seem so "secret"...... smile

Feb 04, 10 - 05:47 pm Comment from: X

The New York WaWa Sandwich Man has confirmed this. Therefore, it is fscking truth.

Feb 04, 10 - 05:48 pm Comment from: richie

Ya, not so secret. Only thing we don't really know is who made the hats.

Feb 04, 10 - 06:01 pm Comment from: Demon

50 top tier executives at a news paper?!? no wonder they are going broke! In the old days when I ran a weekly free rag in NYC we only had one executive and that was me, Publishing Editor and Chief. Back then it was unheard of for a news paper or print publication to have more then two executives and the New York Times only had two, one for content and one for advertising and circulation. (not counting the Board of Directors or owners of the publication because they are not involved in the day to day operations of the news papers.

Feb 04, 10 - 06:02 pm Comment from: MikeK

He's telling them not to use FLASH on their homepage.

Feb 04, 10 - 06:13 pm Comment from: DWJ

"Fargin'"

Awesome Johnny Dangerously reference.

IT'S FARGIN' WAR!!!!!

Feb 04, 10 - 06:14 pm Comment from: little man

"He's telling them not to use FLASH on their homepage."

Maybe the funny hat was a blue lego piece with a question mark.

Feb 04, 10 - 06:14 pm Comment from: irrelevant

Who reads the new york times anyway? And of those, who are in Apple's target market? Apple would've been better off showing off ESPN on the iPad than the NYT.

Feb 04, 10 - 06:14 pm Comment from: Nuclear Kid

Wonka Rocks (the original at least). Went to Munich this summer and visited the scene of his factory. Totally awesome experience. So Steve in a Gene Wilder get-up is f*cking insanely cool smile

Feb 04, 10 - 06:15 pm Comment from: DWJ

Maybe it was 2 or 3 execs and the rest were art directors, and editors?

Feb 04, 10 - 06:17 pm Comment from: geo

I think this is Ballmer-esque, if ya'll don't mind me saying so.

Feb 04, 10 - 06:19 pm Comment from: Realism

Pogue?

Feb 04, 10 - 06:35 pm Comment from: ~Johan

NYT with a circulation of merely one million needs 50 top executives? In Holland the daily Telegraaf's circulation is about the same and profitable with 3 (three) executives, including the top ones.

Feb 04, 10 - 06:39 pm Comment from: NYTimes

Who cares about the New York Times? They aren't the end all beat all newspaper that Apple makes them out to be.

Feb 04, 10 - 06:45 pm Comment from: Gregg Thurman

In a population center exceeding 12 million (New York City and surrounds), 1 million subscribers is pitiful.

Feb 04, 10 - 06:47 pm Comment from: Gabriel

BWAHAHAHA! Love that pic!

And yeah, 50 top executives... the problem with the newspaper industry is that they need to cut jobs at the top. Of course, those same people they need to cut, are the ones making the decisions. So, instead, they whinge and bleat and threaten and beg for government handouts to help them perpetuate their bloated and top-heavy organization. Just one of the many reasons I have no sympathy for these folks.

MW: reason

Feb 04, 10 - 06:54 pm Comment from: roobler

"In a population center exceeding 12 million (New York City and surrounds), 1 million subscribers is pitiful."

newspapers are for people who can read.

Feb 04, 10 - 06:57 pm Comment from: roobler

oh, and isn't the NYT a known leftist publication?

Feb 04, 10 - 06:59 pm Comment from: Ben Dover

Nobody wants to admit Jobs is a liberal. How many Al Gore level of well known conservatives on the board? The first song he played on ipad was Grateful Dead, and then Bid Dylan. NYT is famously known as the liberal rag. But guess what. Jobs is a business man and he doesn't get involved in political speech. He can be brutal when necessary, but he can get along with most. Wish our leaders were more like mr Jobs

Feb 04, 10 - 07:14 pm Comment from: Islandgirl

And yeah, 50 top executives... the problem with the newspaper industry is that they need to cut jobs at the top.

Yep. But who always gets the ax? The beat reporters who write local community news stories and who make a fraction of their top management's salary. Then, the big guys wonder why they keep losing readers, after there's no local news left.
Community news still has a niche.

Feb 04, 10 - 07:23 pm Comment from: seemoreglass

It is fair to rag on the newspaper industry. However there are some inane comments from some who obviously don't read newspapers, read in general.

@roobler
I have a feeling you wouldn't know an honest leftist to see one. Try reading a newspaper and gaining some knowledge.

Feb 04, 10 - 07:40 pm Comment from: PeopleAreSheep

Shortly before PanAm failed, they had 95 executives in their NY office alone. This is a company, at the helm of Juan Trippe, innovated aviation travel across the globe.
The NY Times is being given a song and dance to get the buy-in on their final chance, a salvation that will also render this 50 executives obsolete.

Feb 04, 10 - 07:58 pm Comment from: John

I don't want a subscription to the Times, I don't want a free registration for the Times, I want a micropayment system that allows me to read any article in any publication for a few cents.

I'll probably subscribe to the Economist once I'm out of debt, because that magazine is consistently a great read, but for everyone else, let me skim the surface, while letting me reward the publishers/authors/creators.

Please?

Feb 04, 10 - 08:03 pm Comment from: Spark

@seemoreglass
There is a difference between knowledge and wisdom. The problem with the NYT is that I can no longer trust what I read in that paper. Their "journalists" over the past several decades have gotten bored with merely reporting facts, and have decided that editorializing is their purview.

@ Ben Dover
"The first song he played on ipad was Grateful Dead, and then Bid Dylan."

Come on, I'm a conservative that LOVES the Grateful Dead and Bob Dylan. They transcend petty politics.

Feb 04, 10 - 08:52 pm Comment from: bkire

so much for keeping it a secret

Feb 04, 10 - 09:07 pm Comment from: Why Not?

Why doesn't Apple just BUY the friggin' NYT, LA Times, WaPo and Chicago Tribune. Shut down the presses, keep the cream of the reporting/editorial staff and put it online?
As broke as old media is today, it would be cheaper to buy the staff you need than to mess around with these dinosaur execs who obviously don't know that the paradigm has shifted and they are on the outs.

Feb 04, 10 - 09:10 pm Comment from: KenC

Great photoshop job!

Feb 04, 10 - 09:13 pm Comment from: ChrissyOne

I'm looking for my golden ticket, Steve.

Feb 04, 10 - 09:54 pm Comment from: cousar

Fargin' iceholes!

Feb 04, 10 - 10:06 pm Comment from: biller

50 top executives: hey, it's a liberal rag. 1 exec to write the editorials, 49 to turn the mimeograph.

Feb 04, 10 - 10:49 pm Comment from: Bob

Who cares? Only Rahm's retards read that rag.

Feb 04, 10 - 11:13 pm Comment from: s

The New York Times Company publishes more than just "The New York Times" newspaper

http://www.nytco.com/company/business_units/index.html

Feb 04, 10 - 11:36 pm Comment from: what ailes me

FOX News morons... 'nuff said.

Feb 05, 10 - 12:11 am Comment from: R

Those people you like, I don't like. I don't listen to them and no idea what they say because I don't like them, so I don't listen to them. But I say things against them. But I don't listen. I don't like them, though...

... those people.

I don't like them, so I don't know what they say because I don't listen to them. Those people. You know... them.

Feb 05, 10 - 12:32 am Comment from: Mr. Reeee

The New York Times, liberal? HAH! That's ripe. The NYT is on the right side of the middle of the road.

Some of you need to get out of those inbred backwaters.

In case y'all didn't know, not everyone's mom is also their sister.
And what about teeth?

Feb 05, 10 - 01:51 am Comment from: G4Dualie

@Mr Reeee

I agree, totally.

The ignoramuses bashing the Gray Lady have no idea who they are talking about. The NYTs has been in Sulzberger's family for more than a hundred years.

The NYTs Company publishes 18 newspapers! Is it any wonder they can scrape up 50 execs?

They also run one of the largest news websites on the planet and a recent survey stated the NYTs had 18-million unique visitors in a single month.

They have earned 101 Pulitzer's, more than any news organization. Why not? They have more than 350 staff writers!

.

By comparison, the NY Post, Rupert Murdoch's newspaper, which was established by Alexander Hamilton in 1801, has a half-million daily subscribers.

The Post has been criticized since the beginning of Murdoch's ownership for what many consider its lurid headlines, sensationalism, blatant advocacy and conservative bias.

In 1980, the Columbia Journalism Review asserted that "the New York Post is no longer merely a journalistic problem. It is a social problem – a force for evil."


.

Give me the Times, any day!

Feb 05, 10 - 02:01 am Comment from: justme2

NYT is worth reading just for David Pogue's excellent tech writing. (Okay, Pogue, where's my free "iPad: The Missing Manual"?)

Feb 05, 10 - 02:26 am Comment from: roobler

"It is fair to rag on the newspaper industry. However there are some inane comments from some who obviously don't read newspapers, read in general.

@roobler
I have a feeling you wouldn't know an honest leftist to see one. Try reading a newspaper and gaining some knowledge."


I'm reading a newspaper as right now; I'm reading the NYT. I'm also a bleeding heart liberal, much like our man Steve Jobs and our saviour Bob Dylan. Also, check your grammar dicksmack — what're ya, 14?

Feb 05, 10 - 04:27 am Comment from: Farm Boy

NYT=BFD

Feb 05, 10 - 05:29 am Comment from: ping

Ben Dover: Nobody wants to admit Jobs is a liberal.

Jobs has never made a secret of that, he just usually doesn't publically engage in political debates. That still just puts him somewhere middle-of-the-road relative to the rest of the world.


Ben Dover: How many Al Gore level of well known conservatives on the board?

How many "conservatives" from the rabid right even exist who could match Gore's stature?
Dick Cheney? wink

Feb 05, 10 - 06:33 am Comment from: Ubermac

Why Steve is obsessed with that rabid left wing rag??? Ahh, he spends too much time on the Left Coast.

Starting to get booooooring!

Feb 05, 10 - 07:04 am Comment from: spyinthesky

Lets just hope it was more Willie Wonka than mad hatter

Feb 05, 10 - 10:36 am Comment from: @roobler

Only a retard admits they're a bleeding heart liberal. Now, put your NYT down and go work for your money like the grown ups do.

Feb 05, 10 - 11:46 am Comment from: Gabriel

@ Why Not? – Why doesn't Apple just BUY the friggin' NYT, LA Times, WaPo and Chicago Tribune.

For the same reason Apple doesn't just buy Sony, Warner Music Group, etc. – Apple can provide the technology and products which best connect consumers with content. They're not hitching their wagon to any one specific content provider company, which is a far healthier thing to do in the long run.

Oh, and just to mess with the folks above making off-topic comments: “If you're not a liberal at twenty you have no heart, if you're not a conservative at forty you have no brain.” – Winston Churchill

Feb 05, 10 - 11:50 am Comment from: Think

Sorry, the NYT no longer reports. They write opinion pieces and tell the sheep (readers) what is and is not important according to their rules.

They are trash. Not worthy of wrapping fish with it.

Feb 05, 10 - 12:36 pm Comment from: Aldebaran

After reading these comments, I'm curious to know what MDN readers think IS a reputable news source, whether traditional print media, broadcast, or online.

Feb 05, 10 - 01:42 pm Comment from: roobler

@@roobler
ouch! harsh. I think I'm bleeding... oh, it's just my pesky liberal bleeding heart.

Feb 08, 10 - 11:56 pm Comment from: Derek Currie

Anything that will coax the NY Times to allow sales of an ELECTRONIC version of their paper is fine with me. I can't believe these guys are still trying to sell tree media to Internet users. HELLO IN THERE! WAKE UP!

Seriously, I would like to give the NY Times money for their niffy news services. But I will NOT buy paper. Will Steve Jobs give them the clue? Let's watch...

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