Steve Jobs: Next release of Final Cut Studio will be awesome

invisibleSHIELD case for iPad“Mac Soda reader Alex J. decided to let Steve Jobs know personally how he feels about [Final Cut Studio and his concerns about Apple’s commitment to the product], and as though he were talking to the Lord God himself, simply asked for a sign,” Mike Contaxis reports for Mac Soda.

Steve,

Getting worried about Apple’s interest in Final Cut. Last updates were not stellar. I heard a bunch of engineers were dropped too – give us a sign you still care about Pro Video, not just the iPad.

Thanks,

Alex

Contaxis reports, “These days Mr. Jobs seems to be responding to everyone (he’s responded to all three of mine), with rather blunt answers. I guess he must’ve been in a good mood, because Alex got a whole three sentences worth…”

We certainly do. Folks who left were in support, not engineering. Next release will be awesome.

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

37 Comments

  1. I think it would be rather interesting to compile all the steve messages and figure out exactly where, when, and on what he sends them. Sometimes is from his iPhone. Sometimes from his reported ancient machine running 10.4. Maybe from his iPad too?

  2. OK, so “Lord God himself” gives hope that he has not abandoned serious computer users for the pop culture world of the iPad.

    I consider that a ray of hope. Now, let’s see just how “awesome” this turns out to be. If it follows the pattern of this week’s refresh of MBPs – not so much.

  3. I used to work at eBay (and although no where near as high profile as Apple) I worked customer service in a specialised department answering emails for Meg Whitman and Bill Cobb, CEO’s for eBay.

    We were told to make the emails appear to be coming directly from them with signature and all. We had the power to escalate all important or serious matters or simply reply to general questions. Without a doubt, I know that steve@apple.com has the exact same system in place. Get an angry email from a blogger or journalist?? Forward it to Steve’s real inbox to be replied by himself…

    Get over it people, Steve isn’t your one-stop source for all Apple related problems/questions. How many self-righteous douche bags do you think are emailing him all the time asking for free iPhones and Macs??

  4. It better be awesome and DVD Studio Pro better have Blu-ray authoring support, or the gap between it and competing products will widen to a gulf.

    Get your Blu-ray support in gear, Apple; YouTube and the iTunes store are not appropriate distribution channels for all corporate and professional video projects. I (and a lot of others) want and need real Blu-ray support in Final Cut Studio AND in OS X.

    It’s simply stupid that production professionals need a damn Windows machine around to finish and master their HD projects because they CAN’T do it all in Final Cut.

  5. I wonder when iWork is going to include Apple’s version of Illustrator and Photoshop? I bet they’ve been working on something like that for years.

    I’ve been working daily in Illustrator for over 15 years, and I’ve watch the Mac evolve into what it is today. It’s become more and more obvious to me what poor quality of software Illustrator actually is now. They treat it like Microsoft treats Windows… A new paint job once in a while.

  6. @ecrabb

    Excellent post. What we are up against is SJ declarations that we don’t need to do what we need to do. His conclusion is we should do what he says we should do.

    For a guy know for obsession with quality, it is nothing short of amazing that he believes crap like YouTube, iTunes, or other web based media qualifies under any form of the definition of quality.

    My fear is that he has conceded this market to Adobe and MSoft and turned all his focus on the insanity of a world changed by something as simplistic as the iPad.

  7. I work in Premier, Final Cut Studio (especially Motion), and used to work with Avid.

    Final Cut is a worthy replacement to it’s competitors, but what ecrabb said above is correct. Blu-ray authoring support is lacking in FCStudio and using a windows machine to finish a project just feels dirty.

  8. @ aCe
    We all know that Steve’s email is being first read (filtered) by PR people who decide what Steve should read. With the millions of emails he receives, well, the iPad is good, but not THAT good!
    I do believe that the email responses are his. I couldn’t see Steve delegating that to someone else.

    @ drz
    That is toooooo funny!

  9. I did write to Steve Jobs once. He didn’t respond by writing me back, but he did do what I asked.

    I’m sure it was because of my letter. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  10. I got $70,000 worth of software in the box when I bought the last version of Final Cut Studio. If the last updates weren’t “steller”, I don’t know what is.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.