According to the latest research from Strategy Analytics, global mobile handset shipments grew a healthy 15 percent year-over-year, to reach 297 million units in Q2 2008. Motorola surprised and held off LG to maintain the third spot in our global vendor rankings.
Bonny Joy, Analyst at Strategy Analytics said, “Global handset shipments rose 15 percent annually, to 297 million units during Q2 2008. Despite much economic gloom, handset sales remain robust in emerging markets and the worldwide growth rate is, in fact, higher than it was at any time during 2007.”
Findings from Strategy Analytics’ Q2 2008 Global Handset Market Share Update report include:
– Apple’s global handset shipments fell sharply, from 1.7 million units in Q1 2008 to 0.7 million in Q2 2008. Apple’s worldwide marketshare stood at a tiny 0.2% in Q2 2008. We forecast Apple to rebound to 1.1% share in Q3 2008 as shipments spike from the new, cheaper iPhone 2.0;
– Total annual growth for the worldwide mobile handset market reached 15% in the second quarter of 2008. Contrary to popular perception, and despite much economic gloom, the global handset market is growing faster than at any time during 2007.
Source: Strategy Analytics
[Thanks to MacDailyNews Reader “Sir Gill Bates” for the heads up.]
“1% market share is 10 million phones… Exactly what we’re trying to do, 1% market share in 2008, 10 million units and we’ll go from there.” – Apple CEO Steve Jobs during Macworld Expo 2007 Keynote Address, January 9, 2007
so much more to come
aapl
In other news, McDonald’s sold more hamburgers than Toyota sold cars.
It’s a handheld mobile computer disguised as a smart phone, not a cell phone.
It’s always a little sad to see these lists and Apple’s name isn’t one of them. Being lumped in with “Others” is rather degrading. But one of these days, by golly! We’ll show ’em!
That’s strange. I don’t see MicroSoft up there.
After all, Steve Ballmer has said that they sell millions of smart phones, hasn’t he?
@ the other Steve – you Sir, are correct!
What the hell has a list of cheap crappy cell phones got to do with the transcendent iPhone?
NOTHING, thats what.
When “Others” cumulatively come in at #2 on your list, you haven’t divided them up enough.
Do it over and show your work. See me after class.
I don’t find this degrading at all. It hasn’t even been 2 full years since iPhone came out. It’s also not a craptacular phone, it’s an investment. Give it some more time.
seriously? who cares about this.. lets see the smartphone market share numbers..
Yeah. Motorola. The powerhouse. Get that shit out of there
ChrissyOne,
“See me after class.”
I’ve been naughty too. Can I be punished?
R,
“I don’t find this degrading at all.”
Okay, from now on I will only refer to you as ‘Others’ instead of your given Christian name ‘R’.
You will soon learn to regret your new found anonymity.
A more interesting metric would be comparing the iPhone to other smart phones and not all phones. If that were done the Apple iPhone would be significantly higher on the list.
“That’s strange. I don’t see MicroSoft up there. “
Any yet they are: Samsung, LG, Sony Ericsson and Other all do Windows Mobile phones.
“It’s a handheld mobile computer disguised as a smart phone, “
Every cellphone is a handheld mobile computer. But if you mean the iPhone does things that desktop computers do? Like run general purpose desktop apps? Not yet, not even close.
@Yawn
True, it’s not a replacment for my laptop, but it does do a LOT of what people use desktops for (including writing this message) and I don’t have to wait till I’m back home in front of my computer to do it.
I never wanted to go near a smart phone/PDA before (or even try anything like this on a regular cell phone) but this thing just makes sense.
BTW – Every cell phone is not a handheld mobile computer, a calculator with a microphone maybe, but not a computer by today’s standards.
Yawn,
” “That’s strange. I don’t see MicroSoft up there. “
Any yet they are: Samsung, LG, Sony Ericsson and Other all do Windows Mobile phones.”
It’s called sarcasm Yawn. We all know some smart phones run on Windows Mobile. I was alluding to the fact that Ballmer has literally made comments that make it sound like MicroSoft makes and sells smart phones themselves.
This makes my Mac run faster! Thanks Apple!
“not a computer by today’s standards.”
Then you misunderstand what a computer is. Let me assure you every cellphone contains one. Not a desktop computer to be sure. Not what a naive end user such as yourself would regard as a computer, but a computer nonetheless. A lot of microwaves and children’s toys also contain computers.
“I never wanted to go near a smart phone/PDA before”
Which is sad because Blackberry and Windows mobile have for years provided just the advantages you mention. Not full desktop computers, but enough to get a lot done on the road when it comes to email or viewing and minor editing of documents. Today they’re still better at that then the iPhone, mainly because they have the applications that let you view, manipulate and create common office document formats, online or offline. With the SDK for the iPhone now launched, I’m sure that capability is not too far away on the iPhone either.
@ @The Other Steve
Everyone knows that a Fisher Price toy may contain a computer or processor in it, but we would never refer to a toy as a computer. By proper definition there are plenty of devices that contain a computer, however, we (meaning the human race), do not refer to every single device that may contain a computer as a computer.
The microwaves, toys and other cell phones you refer to, simply do not provide a computer experience. Now, they are an electronic device designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these operations, but they should not be considered computers.
The iPhone has enabled users to have a “computer like experience” more than any device ever has. Blackberries and Window Mobile devices do not provide the same interface or web browser as an iPhone, plain and simple.
“A more interesting metric would be comparing the iPhone to other smart phones and not all phones.”
If you further restrict it to phones with a picture of a fruit on them, you can probably get to nearly 100% market share.
“they should not be considered computers.”
By your definition of a computer, whatever that is. Clearly you don’t understand the classical accepted definition of a computer, in your mind it seems to be synonymous with a PC.
You had better tell all the software engineers who write programs for those computers that they’re not actually computers but something else. That’ll come as a surprise to them.
Just what do you consider all those non computers to actually be? This should be good for a laugh.
“Blackberries and Window Mobile devices do not provide the same interface or web browser as an iPhone, plain and simple.”
But today they have a more useful feature set for a business user. As I said, that will likely change now the iPhone SDK is out and it’s limitations can be addressed by 3rd parties, but iPhone is not there yet.
Selective Statistics,
“If you further restrict it to phones with a picture of a fruit on them, you can probably get to nearly 100% market share.”
Nearly 100%?
Well, what if you restrict it to phones and UNDERWEAR with a picture of fruit on them? Then would Apple get the full 100%?
1% in 2008 will be 12 million phones (not 10 million as steve predicted) but i think apple will easily reach that goal. apple’s market share in Q3 2008 will be much higer then predicted by that study. i think they will sell as much as 6 million phones this quarter, which makes their market share stand at 2%. and in the category “smartphones” apple will hold a whooping 20% worldwide marketshare with 6 million units sold. it has just begun.
1.7m in Q1/2008 and a whole 0.7m in Q2/2008 and MDN has chanted about a bloodbath for almost a year now heh
Please MDN show some mercy, I mean with thosekinda sales figures the blood is running all over the place lol…you fanbois are so out of touch with reality.
“1% in 2008 will be 12 million phones (not 10 million as steve predicted) but i think apple will easily reach that goal. “
They better get their running shoes on, because for the first four months of the year it’s looking like about 1.7 million sold.
1,7m in q1, 0,7m in q2, 6m in q3, 7m in q4 (i think these are conservative estimates for q3 and q4) = 15,4 milliion units in 2008 which equals about 1,3 % worldwide marketshare in 2008 and 13% in the category of smartphones. + china and russia at year’s end + the iphone nano probably arriving at macworld + 2 new models in june 2009 = apple will easily sell 40 million phones in 2009 = 3% marketshare (25% in smartphones). the future looks bright.
“They better get their running shoes on, because for the first four months of the year it’s looking like about 1.7 million sold.”
They do have their running shoes on. They were supplied by my shoe company. Don’t make me come down there and smite you, disbelieving little mortal.
Like Apples and oranges – puns intended and not.