Strategy Analytics: Apple to grab 10-percent of US smartphone market in 2007
Monday, July 09, 2007 - 01:32 PM EST Strategy Analytics predicts that Apple's new iPhone will account for 10-percent share of total smartphone sales in the United States by the end of 2007. Strategy Analytics defines a smartphone as a data-centric mobile phone with a multi-tasking operating-system. Numbers are rounded.Neil Mawston, Associate Director at Strategy Analytics said via press release, "We forecast 20 million smartphones to be sold in the USA during 2007. We expect Apple and its iPhone portfolio to account for 2 million of that total, giving it a 10 percent share by the end of the year."
Chris Ambrosio, Director of Wireless Device Strategies at Strategy Analytics, commented, "Apple has a strong brand and good retail presence; now it needs to deliver on the product. Competitive pricing, of course, will be critical, as will the device's usability and reliability."
David Kerr, Vice President at Strategy Analytics, added, "A critical question will be what percentage of iPhone buyers will be churning from other operators? A second key issue is whether the iPhone will draw users who would otherwise have bought Nokia N series music and multimedia devices, eroding their premium tier share, or will iPhone most dramatically impact the SEMC Walkman series fortunes?"
http://www.strategyanalytics.net/


Oh Microsoft must be having a great day with that news.