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Sat, Nov 21, 2009 - 01:24 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Study: Apple beats Dell and HP in customer satisfaction
Friday, June 26, 2009 - 12:58 PM EST

"Apple customers were more satisfied with the outcome of tech-support calls than HP or Dell customers, according to a study from Vocalabs. For this reason, the firm reports, the Apple customers were more likely than Dell or HP customers to buy again from their respective manufacturers," Michelle Maisto reports for eWeek.

"Apple beat Dell and HP in customer satisfaction ratings based on telephone-based tech support, according to a new study from Vocalabs, which spoke with 1,147 consumers immediately following their support calls," Maisto reports.

"Of these consumers, 58 percent of Apple customers reported they were “very satisfied” with the call, versus 46 percent of Dell customers and 43 percent of HP customers. Only Apple, Dell and HP customers were included in the survey, which lasted a year and ended May 31, 2009," Maisto reports.

MacDailyNews Take: Of course, the study is flawed as most Dell and HP customers have never really used a modern Mac and therefore have no idea what "very satisfied" actually means.

Maisto continues, "53 percent of Apple customers reported that their problem had been fix during the call, versus 45 percent of Dell customers and 39 percent of HP customers... 91 percent of customers who stated they were very satisfied, reported they intended to repurchase from the company, versus 34 of those who were dissatisfied with the call intended to purchase again."

"Regarding overall satisfaction, Apple again came out on top, with 58 percent of respondents saying they were very satisfied, versus 46 percent of Dell customers and 43 percent of HP," Maisto reports. "More Apple customers were also satisfied with the agent they interacted with, with 74 percent saying they were very satisfied, while 56 percent of Dell customers reported the same and 49 percent of HP customers did. (On the flipside, 7 percent of Apple customers were very dissatisfied with the agent, versus 20 percent of Dell customers and 27 percent of HP customers.)"

More in the full article here.

MacDailyNews Take:

Direct link via YouTube here.

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Jun 26, 09 - 12:03 pm Comment from: Mozfan

Not suprising at all. I have used Apple and others (back before I saw the light) and Apple is light years ahead in making the customer happy.

-M

Jun 26, 09 - 12:20 pm Comment from: Gabriel

To all the people who whine and complain about Apple "overcharging" for their products - that's how Apple is able to provide this kind of service. It's more than just the cost of the materials, it's the service they're able to provide after the purchase.

Jun 26, 09 - 12:42 pm Comment from: HMCIV

If I have an Apple problem, I go to the Genius bar. If I have a Dell problem, I go to the Guinness bar. (That way, I can explain the headache in the morning.)

Jun 26, 09 - 12:48 pm Comment from: Jay

Had a very minor problem with my new iPhone 3GS and was not happy with the product and the Genius agreed to replace the phone, no questions asked. Great service and understanding.

The Guinness comment above is hilarious.

Jun 26, 09 - 12:55 pm Comment from: ken1w

Gee, I wonder why... Could it be --- Windows?

There are other factors, of course, but the common weakest link among any Apple competitor (for the Mac product line) is their reliance on Microsoft and Windows (any version past or future).

Jun 26, 09 - 01:20 pm Comment from: cptnkirk

A very good friend of mine who has completely switched over to the Mac side recently complained to me how the battery on his iPod touch had stopped working and when he inquired at Apple how the process worked was a little miffed. Enough to mention it to me.

I told him to take his iPod to the nearest Apple store and get them to look at it.

Next I saw him he was all beaming. He'd gone into the store knowing that it would cost him to have the battery replace. That he would have to surrender his iPod for the purpose and that he wold most likely give him a replacement instead of his own machine back. But in the store they quickly replaced the battery in his own iPod and returned it to him while he waited thinking they were just evaluating his needs. And even though it was past warranty, there was no charge. He was amazed and very happy.

Jun 26, 09 - 01:54 pm Comment from: HMCIV

@Jay

"The Guinness comment above is hilarious."

Well then clearly you've never had to troubleshoot a Dell. Oh sweet blue screen of everlasting peace come to me now!

Jun 26, 09 - 02:50 pm Comment from: Gordon Horne

I'm surprised Dell did so well. But don't get smug yet, Mac fans. In the competition between OS X and Windows, a Dell customer who switches computer suppliers is at least as likely to switch to another Windows supplier, whereas an Apple customer who switches suppliers gives up OS X. These figures are not necessarily as good for OS X as they are for Apple. (Macs continue to sell in larger and larger numbers, so some people upset with Dell or HP are switching OSs as well as manufacturers.)

Jun 26, 09 - 04:13 pm Comment from: Fat Bastard

And in other news:

Water continues to be wet.
The sky is still blue.

Film at 11.

Jun 27, 09 - 02:58 pm Comment from: judgejudy

called apple tech support about how to stop the reflections on my macbook..

couldn't help me.. I wasn't happy, computer is nearly unusable

Jun 29, 09 - 11:44 pm Comment from: derekcurrie

Let's hear it for eWeek's new frame page format!

:-Q*********

They still have good articles, but I won't be visiting their website any longer. OMFG what a horror blunder. Let's hope it's just a failed experiment.

Jun 29, 09 - 11:56 pm Comment from: derekcurrie

My recent adventure at the AppleStore.com:

I had nearly $200 in Apple gift cards to blow on a great little Canon camera. I was paying the remaining balance by credit card. But the web interface at the store all but buries any method for applying gift cards.

So I did a text chat with a rep on via site and asked for the proper way to apply the gift cards. He told me the wrong way. I told him that the wrong way appeared to be the only way but that it also most likely would result in my charge card being billed for the entire amount. He was totally clueless and had nothing further to add.

So I tried again later and got another rep. She didn't know either, but at least she had a brain and researched the solution. I had been entirely correct about the outcome of the first rep's advice. She pointed out the correct method.

Therefore, I wrote up rep #1, sharing the entire story, using the option at the store site. I also provided a simple correction to make in the store site's interface.

Results:
1) My camera was shipped 2nd day air. I'd only requested ground.
2) I got a PHONE CALL from one of the managers at the Apple Store to ask me about the problem, express disappointment, ask if the camera arrived, ask if I had any remaining issues, and to tell me rep #1 would receive training to improve his customer support skills.
3) I then received an email survey follow-up asking for further feedback regarding how to improve customer service.

NO ONE does that,
except Apple.
*Applause*

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