“A new study that will appear in next month’s Journal of Consumer Research suggests that the vaunted Reality Distortion Field may be grounded in reality, revealing that Apple’s efforts have paid off in unexpected ways: not only do consumers consider Apple creative, but the subliminal display of an Apple logo is enough to motivate them to be more creative. The study provides some revealing insights into the very strange inner workings of our brains,” John Timmer reports for Ars Technica.
“Students were given tasks that either subliminally or overtly exposed them to the corporate logos. Afterwards, they were given an ‘unusual use test,’ in which they were given the opportunity to come up with creative uses for a brick. Both total number of uses, and a panels’ subjective rating of their creativity were scored. Using either measure, the exposure to the Apple brand, even subliminally, primed the students to greater creativity,” Timmer reports.
“The authors argue that this effect was motivational… Surveys revealed that those who desire to be more creative scored higher when exposed to the Apple logo, while those who had no such motivation were indifferent to the exposure,” Timmer reports.
Full article here.
MacDailyNews Take: When exposed to the Microsoft brand, participants were strongly motivated to [fill in the blank].
I have one under my bed….
That’s pretty ridiculous. Even I’m not enough of a fanboy to get a grip on that nonsense.
No, wait. That’s a pyramid.
What kind of brick? Was it a Dell or an HP?
Actually, it’s a pyramid scheme….
When exposed to the Microsoft brand, participants were strongly motivated to take their own lives.
It’s all about the fruit of your labor.
Starbucks makes me want to kill a whale. McDonald’s makes me want to take heavy drugs and move to St. Louis. And Microsoft has probably boosted more sales of Viagra than Vista.
When exposed to the Microsoft brand, participants were strongly motivated to take a dump.
must have been a bricked iphone that would motivate anyone to get it working.
When exposed to the Microsoft brand, participants were strongly motivated to vomit.
Predictably, the brick shithouse won the teacher’s attention.
When exposed to the Microsoft brand, participants were strongly motivated to switch to Apple
When exposed to the Microsoft brand, participants were strongly motivated to whack themselves in the face with baseball bats.
When exposed to the Microsoft brand, participants were strongly motivated to pull their hair out.
When exposed to the Microsoft brand, participants were strongly motivated stop thinking and to copy ideas
When exposed to the Microsoft brand, participants were strongly motivated to… laugh?
When exposed to the Microsoft brand, participants were strongly motivated to press CTRL-ALT-DEL
Yeah, the Apple logo is great if you don’t mind GLOSSY! Oh my eyes. </sarcasm>
When exposed to the Microsoft brand, participants were strongly motivated to jump through a 10th story window.
When exposed to the Microsoft brand, participants were strongly motivated to repackage the brick with bright colors, call it Bricksta and sell it for $400.
When exposed to the Microsoft brand, participants were strongly motivated to raise their sales prices without added value
When exposed to the Microsoft brand, participants were strongly motivated to dress funny
When exposed to the Microsoft brand, participants were strongly motivated to stop producing offspring
When exposed to the Microsoft brand, participants were strongly motivated to drink the blood of puppies.
When exposed to the Microsoft brand, participants were strongly motivated to put a hole in the wall with their head.
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