Solutions Research Group’s independent syndicated trend study, “Digital Life America” shows that 32% of Americans have a “very positive” impression of Apple, up from 21% before the iPhone introduction and that Apple’s “product footprint” (those aged 12+ who have at least one or more Apple products) has expanded to 31% in January 2008 vs. 20% in October 2006.
The results are based on an online survey of American consumers in November 2007 (1,150) and are compared to a similar study in October 2006 (1,600). According to SRG, “Digital Life America” uses high quality, professionally-managed panels which represent the U.S. online population by age, gender, region, and ethnicity. To maintain an unbiased perspective, Solutions Research Group funds its own syndicated research.
Source: http://www.srgnet.com.
[Attribution: AppleInsider]
Boy, you can sure see the affect of the very few microsoft or linux people that hate apple.
I would be interested to see how other big companies faired.
en
This is pretty obvious to me… the iPhone and iPod ‘halo’ effect are real.
And Microsoft’s study? Where is that?
The iPhone is a love bomb that explodes in the faces of new users. Planting seeds of change, one new user at a time.
(^_^)
32% have positive opinion of Apple? Apple=Me.
What communist put that big lie up? More like 132%. If it’s not, just wait until they see the wash I’ve chosen for tomorrow. That’ll get ’em talking.
For all of you in the queue on the street: cake to be delivered at 3 – you can eat that!
It’s sad how the iPhone is better at creating a halo effect than, well, Halo.
Oh wait, I didn’t mean sad, I meant hilarious.
Keep in mind, the percentage value is for the “Very positive” image. If you add “Positive” and “Neutral”, I wouldn’t be surprised if the percentage were closer to 90%.
(In robotic voice): Must assimilate everything… Oh wait, that’s MS.
(In robotic voice): Must continue to make kick-ass irresistible products… That’s Apple.
GO APPLE!!
” . . . better at creating a halo effect than, well, Halo.”
And we know what happens when you cut the bungee cord from which you’re dangling.
Leave it to Ampar to provide nice jeu de mots puns!
(I still like best his “West Side Story” tribute the other day)
At least they won’t have to worry about the Flood.
Was it Balmer who voted, “Apple is going downhill”?
Jeu de mots?
We-we manure.
Votre potentiel. Notre passion.™
Thanks, Predrag. I felt pretty . . . good about the WSS tribute too.
(I was a Shark in a high school production several hundred years ago. Good times.)
Apple has reached a level of ‘coolness’ in the minds of people that only a very few brands ever reach. This makes the future look very promising.
They didn’t have those (I mean high school productions) where I come from (former YUG). It took a concentrated effort to get exposed to the American musical over there. At least you weren’t automatically assumed to be of particular gender affinity for being interested in musical theater…
I can see our Zune Tang felt compelled to chip in with his (not quite) bon mots… I’m still curious as to what percentage of MDN’s reading population takes Zune Tang for real. Mind you, if anyone took a second to reflect how difficult it is in Windows to generate characters for (R) and (TM) in superscript, and how easy it is to do the same on a Mac, they’d realise that he’s just one of us providing daily dose of pathetic PC defeatism.
Either way; it’s good to have all the opinions posted here peppered lightly with humour and whimsy.
Predrag,
I wouldn’t use a word like ‘whimsy’ too much. It kinda makes you sound … um … like you do musical theater. Know what I mean?
Looks like Zune Tang is getting sloppy.
He’s probably exhausted from fixing his Vista box.
Zune Tang = MDN
Biter.
LorD1776: I did musical theater and I’m hetero. It is possible.
Ampar,
Possible yes. Probable?
Just kiddin’ buddy. I believe you. And even if I didn’t, who cares. Other peoples preferences are none of my business.
Unless they prefer Windows, those imbeciles.
LorD1776: I had a constant boner backstage watching my female costars change. Life was good.
Yes, the iPhone effect is real.
I’m a Microsoft .Net Analyst/Developer by day, and an avid PC gamer who builds his assembles the latest and greatest hardware by night. Not a very typical Apple-fan.
Yet here I am, quite impossibly considering a mac book pro, surfing the web on my iPhone.
I *love* this iPhone.
Did hear that, Dvorak? Balmer?
‘I had a constant boner backstage watching my female costars change. Life was good.’
Ummm Ampar, isn’t that illegal?
@ Ampar
TMI, dude.
Hey lookie there, Zune Thang is speaking Freedom. What will he come up with next?
it’s the big mo’….hold on for the ride! (mo rides as is mustache rides -> sounds very sleazy doesn’t it?).
Momentum for Apple is building. This is very good. More converts in the war against the Evil Empire. We will win!
@The Enemy
Do it man, break free of the clutches of the microsh*t pod people like Monkey Boy Ballmer and his wormlike minion and lickspittle Zune Tang. You owe yourself a mac book pro. You know you want to. Once you’ve had a mac, you never go back!
to Ampar:
I didn’t get a chance to watch female co-stars; I was the “tall” guy in the pit, with the batton. Still good times…
Ampar,
“I had a constant boner “
Yeah, but now we have to pop a Cialis to get that.
ChrissyOne,
“Ummm Ampar, isn’t that illegal?”
Only if you get caught.
Predrag,
“with the batton”
Did you ever twirl it with the ends on fire?
have words?
We-we manure aka Vista.
Your potential. Our Blunder™
Buster: Not when everyone’s changing together, you’re a teenager and there are adult supervisors everywhere. And it’s fast. Scene changes were usually under two minutes.
Predrag, you really think ZT is a “defeatist”? When he’s good, and that’s as often as not, he highlights the stupidity of the negative comments from the ignorant in the M$ bought-and-paid-for crowd. Even when bad – like touting covering your iPod in feces to imitate having a Zune – you don’t see the humor in thinking an iPod would have to be dunked in poop to be as bad as a Zune?
LorD1776, that was Buster, not C1. Slow down, focus … focus … only two and a half hours to keynote …
The Enemy, not everyone here loathes the Windows crowd. But if it weren’t for them, who would we feel superior to? With all the mis-information out there regarding Apple, it’s easy for folks to get comfy in the cocoon of “I’m like everyone else – just better”. You tend to believe what “the experts” tell you, until a crack opens up in “the wall”. For many, that would be the iPod. Lately it’s been the iPhone, as well. When the iPod came out, which M$ pundits even noticed? With the iPhone, they all noticed. All commented with some drivel or other. You were curious, took a look, decided they were wrong – at least in your case – and bought anyway. Now you are thinking the unthinkable. Worst case, you can always run Windows on it. You can still build custom PCs for those you’ve left behind.
Welcome to the sunny side.
Dave
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