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Survey: Apple iPhone nabs unprecedented 92% satisfaction rating (plus likes and dislikes)
Thursday, August 16, 2007 - 04:59 PM EDT

"Carton and Jim Woods report of 74 Apple iPhone owners are in, including what these early adopters liked best and disliked most about the new multifunctional device. We also asked 3,000 non-owners about their future cellular purchase plans," Paul Carton and Jim Woods report for ChangeWave.

"The Alliance survey was conducted July 18-25, 2007, less than a month after the iPhone's release, and the findings are good news for Steve Jobs and company," Carton and Jim Woods report.

"Seventy-seven percent of Alliance members who own an iPhone reported that they are very satisfied with the device, and another 15% said they are somewhat satisfied, for a combined 92% satisfaction rating -- the best we've seen for a cellular phone device," Carton and Jim Woods report.

"To put this in perspective, in our most recent consumer cell phone survey, we also received satisfaction ratings on the other leading cell phone manufacturers, and the closest competitors to the Apple iPhone in terms of customer satisfaction were Research In Motion -- 50% said they were very satisfied -- and Sanyo -- 48% said they were very satisfied," Carton and Woods report.

What did iPhone owners like best about their iPhone? 66-percent chose "integration of cell phone, iPod, and Internet browser."

What did iPhone owners dislike the most? 35-percent chose "speed of AT&T's EDGE network." (Big surprise.)

Carton and Woods report, "When we asked about additional iPhone features they'd like to have, owners pointed to voice recognition (15%) as the No. 1 thing missing from their iPhone, followed by personalizing features (13%) and GPS (13%)."

Carton and Woods report, "In one of the most positive overall survey findings, 89% of owners said they would recommend the Apple device to a friend or colleague."

More info, likes, and dislikes in the full article here.

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Aug 16, 07 - 05:16 pm Comment from: Apple used to be good

Interesting... I know it's a small sample size, but try selling this headline to the people waiting at the f*ing "Genius Bar" because their iphone was completely dead. All the while they took my less than 2 weeks old macbook for repairs because of unusual and annoying vibrations. =( Used to be nice when all there was less on the bandwagon.

Aug 16, 07 - 05:22 pm Comment from: Skewed?

The problem with these results is that most of the "early adopters" are Apple/Mac geeks who rarely have anything bad to say about an Apple product.

Once more of a mainstream buyer starts nabbing up iPhones, those satisfaction ratings will likely stumble a bit.

Aug 16, 07 - 05:33 pm Comment from: ken1w

> The problem with these results is that most of the "early adopters" are Apple/Mac geeks who rarely have anything bad to say about an Apple product.

Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base. Since then, even more "mainstream" buyers have bought the iPhone.

The 8% that were not satisfied were probably griping about AT&T;customer support.

Aug 16, 07 - 05:40 pm Comment from: Wade

Wow, what an ugly website that Changewave is....

Aug 16, 07 - 05:44 pm Comment from: Tommy Boy

EDGE has been fine for me. It's the WiFi that has been much more problematic.

But my single biggest gripe is that the frequency that AT&T;uses for GSM in my "5-star coverage" area (next to Arlington Cemetery) has no building penetration making my iPhone next to useless at home.

Apple needs to add a GSM repeater to their product line-up or build those capabilities into the next Airport Express.

Aug 16, 07 - 05:51 pm Comment from: Clinton Fatigue is Real

My iPhone is great.

My sister and two brothers each bought one after using my iPhone.

Aug 16, 07 - 05:52 pm Comment from: Skewed?

"Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base"

@Ken1w

No, Apple sold 270,000 iPhones in the first two days. We have no idea what Sunday and the following weeks have been like.

And Apples "geek" base has to be at least 1 million.. The majority of first weekend purchasers likely fall into the hard-core geek base..

I waited in line at the Apple store Irvine Spectrum and out of hundreds of people (apart from the occasional teen-ager,) 8/10 of the people in line were what most people would call "Apple Geeks."

Aug 16, 07 - 05:58 pm Comment from: shen

really? all the sale were to the geek base?

i know a LOT of Mac geeks, none of them bought iPhones in the first 5 days. i know 4 iPhone users, 3 of them have never owned a Mac.

granted that is an even smaller sample, but if you are going to pull numbers out of your a$$, so can i....

...and mine have an actual basis.

Aug 16, 07 - 06:04 pm Comment from: Skewed?

"really? all the sale were to the geek base"

Yep, every single one, that's what I said isn't it? NOT.

Try taking the reading comprehension 101 course at your local adult high school and then come back and try to argue.

Aug 16, 07 - 06:10 pm Comment from: Gentlemen

Calm yourselves gentlemen please.

Mr Skewed is likely correct that satisfaction figures will slip once the iPhone sales mature.

However, Mr Skewed is not correct in being so quick to type spite when he is offended.

Aug 16, 07 - 06:14 pm Comment from: Gentlemen

"We do acknowledge the potential for bias from these new iPhone owners -- the fact that they rushed out to buy it means they were already favorably predisposed toward the gadget.
However, the business and technology early adopters that make up the ChangeWave Alliance tend to be harsh critics of technologies that do not live up to their expectations. So, although these are the first wave of buyers, it's likely that their opinions are based on the real world merits and flaws of the iPhone."

We should read the report in question before making any comments.

Aug 16, 07 - 06:14 pm Comment from: Skewed?

@Gentlemen

But...But..But...

Oh okay Shen, skip the course, I'll battle it out here and now smile

Aug 16, 07 - 06:15 pm Comment from: Chris

"Once more of a mainstream buyer starts nabbing up iPhones, those satisfaction ratings will likely stumble a bit."

I think the reverse is true. The Apple fans went in with high expectations. The mainstream buyers will go in without high expectations after years of using ordinary cell phones and they will be amazed!

Aug 16, 07 - 06:18 pm Comment from: MPC Guy

>ken1w wrote: Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base. Since then, even more "mainstream" buyers have bought the iPhone.

I'm a semi-knowledgeable Mac guy; I've been an Apple customer since the ][e days. I'd say the poster you replied to has a point.

Mac users, and more generally Apple customers, tend to be ultra-forgiving of Apple and ultra-critical of everyone else. I'd wouldn't be surprised if a large portion of that sample merely checked every favorable choice just to pump up the numbers. That tends to happen with customers who form an emotional attachment to their toys.

... and Apple is a master at producing products that make forming the emotional attachment easy.

So going back... that nonsensical post wasn't the one you replied to but the one you typed in as you couldn't live with the 8% of GRIPE (your word) and had to blame it on AT&T;.

Nice try, sport.

grin

Aug 16, 07 - 06:25 pm Comment from: zap

GPS???

I thought GPS was mandatory by now, for E-911 service.

I'll bet GPS is there, just waiting for an automatic update to make it accessible. smile

Aug 16, 07 - 06:25 pm Comment from: Skewed?

@Chris,

I disagree.

I think Apple made a "Hit and Miss" with the iPhone.

The Hit was the GUI, multitouch and the design. It's simply amazing.

However, they "Missed" with some of the very basic functions that people have come to expect from a cell phone.

As a self professed "Geek," I can forgive what they missed because I know that this is a 1.0 product and these functions will be added easily enough over time.

But I think that though ordinary consumers may be wowed initially with the interface, they will be less forgiving about not being able to do some of the things they're become accustomed to doing on much lesser devices. Not matter how revolutionary the GUI is. A lot of the great things go unnoticed and are under appreciated by average consumers if they can't do things like Copy/Paste, MMS, video capture, etc.. etc.. etc..

Aug 16, 07 - 06:33 pm Comment from: Jim

The iphone was a complete HIT!! Mac or not, I suspect the only people that don't like it either never tried one or just hate ANYTHING from Apple.....they are out there and they know who they are. The best part about the iPhone is that it is easy to update via software. I would be very surprised if Garmin etc were not making a GPS base to link to Google Maps....if they aren't they should be. It is the wave of the future and for a first attempt it is REMARKABLE! It makes my Treo look like something somebody glued and taped together in their garage.

Jim

Aug 16, 07 - 06:39 pm Comment from: January 24, 1984

I bought my first Mac on the day they came out, January 24, 1984, and have had about 50 Macs since. I also seem to own one of everything else Apple makes including a wad of shares. And yet, even though I bought an iPhone on Saturday morning (the morning after - I'm not that crazy), I started out disliking the device. It seemed cramped. Like "Honey, I shrank the Laptop."

As time has passed, it's grown on me.

Just another perspective.

I suspect it will be remembered as an "inflection point" device, changing forever expectations.

Aug 16, 07 - 06:42 pm Comment from: Skewed?

@Jim

You're comment just reinforces what I said in my original post.

"Apple/Mac geeks rarely have anything bad to say about an Apple product."

Aug 16, 07 - 06:42 pm Comment from: MPC Guy

>Jim wrote: I suspect the only people that don't like it either never tried one or just hate ANYTHING from Apple

Your suspicions are completely misguided.

It's not in the rulebooks that you have to like absolutely everything Apple does.

Aug 16, 07 - 06:55 pm Comment from: Rulebook Program Monitor

"It's not in the rulebooks that you have to like absolutely everything Apple does."

Attention, MPC Guy.
Please report immediately to the closest Apple Store for a mandatory rulebook trade-in. Your cooperation is appreciated and only casually monitored. Thank you.

Aug 16, 07 - 07:24 pm Comment from: Zune Fang

I want my Tele-Turd! And I want it to squirt to my Zune!

NOW!

Aug 16, 07 - 07:43 pm Comment from: FartBox

DUH!!!

92% of people who already own a iPhone.

These 92% were people who investigated the device BEFORE buying so they KNEW about:

1: Lousy Edge Network

2: No GPS

3: AT&T;lockin

4: Non-user replaceable battery.

and so on.

A BETTER survey would be the reasons WHY PEOPLE DIDN'T PICK A IPHONE.

Aug 16, 07 - 08:53 pm Comment from: KenC

Geek base?!? I bought my very first cell phone, an iPhone, on the first day of sale, and I doubt that makes me the "geek base"?

Aug 16, 07 - 09:57 pm Comment from: The Other Steve

What they need to ask the iPhone owners is "is the edge network speed worth the extra battery life?"

I would like to hear the answer to that one.

Aug 16, 07 - 10:17 pm Comment from: wow

WOW... lots of hate for the iPhone in this page!!

Aug 17, 07 - 12:05 am Comment from: Dick C

100.6% of iPhones are sold to the Geek Base. This is guaranteed and you can stamp it in wax and add a gold seal. Do not question this statement because you will be X% wrong. You DO NOT want that to happen.

Aug 17, 07 - 12:46 am Comment from: Steves Job

I can't believe you numbskulls are arguing over a survey that had 74 participants. This is obviously what you call a "slow news day".

Aug 17, 07 - 01:36 am Comment from: ken1w

@ Skewed?

> No, Apple sold 270,000 iPhones in the first two days.

I said the first 2.25 days. That's 6 hours on Friday and Saturday and Sunday. Since Apple has NOT released sales for Sunday, my number of half a million is as valid as any. Besides, this survey was NOT taken after the first two days. It was taken after the first month. By that time, Apple had sold far more than half a million iPhones. If you think mostly Mac users and Apple fans bought it by that time, you're crazy...

Regardless of the actual number of satisfied customers, it is clear that overall reaction to the iPhone has been far superior to other devices of its type.

Aug 17, 07 - 02:18 am Comment from: One guy from Finland

I love it. Here in Finland first "journalists" are getting the iPhone for testing. First when iPhone came out they were very negative about it now they have changed their opionions 180 degrees. They love the iPhone.

Aug 17, 07 - 03:30 am Comment from: Majikthize

"When we asked about additional iPhone features they'd like to have, owners pointed to voice recognition (15%) as the No. 1 thing missing from their iPhone, followed by personalizing features (13%) and GPS (13%)."

How about searchable contacts and a to-do list app?

Aug 17, 07 - 04:19 am Comment from: Alasdair Scott

I think Apple have done pretty well for the first release.

Being in Europe, it's much easier to change handsets and so it will be interesting to see what will happen when they release iPhone here, since we all tend to have the latest handset with all the groovy features.

Strikes me that Apple can fix most iPhone gripes with software updates, which is excellent news.

My top 3 lacking features would be:

[1] Cut/Paste
[2] Battery
[3] Bluetooth

Please sign this to ask Apple to open the Bluetooth profiles up.

Out of interest, does anyone ACTUALLY USE voice recognition for dialing numbers??

Aug 17, 07 - 04:58 am Comment from: MacDoc

"Out of interest, does anyone ACTUALLY USE voice recognition for dialing numbers??"

YES!! That is the main reason I have not bought an iPhone yet. I use my Bluetooth earphone and my v710 voice dialing ALL the time. I drive a 5speed an don't even have to touch my phone to make or answer a call.

Aug 17, 07 - 07:43 am Comment from: No Squirt For You

". . . for dialing numbers??"

What's a dial? Is that like a scrollpad?

(j/k) wink


(I remember when businesses could prevent unauthorized calls with a metal lock on the phone dial. Life was so analog.)

Aug 17, 07 - 11:40 am Comment from: @MPC GUY

You said, "Mac users, and more generally Apple customers, tend to be ultra-forgiving of Apple and ultra-critical of everyone else. I'd wouldn't be surprised if a large portion of that sample merely checked every favorable choice just to pump up the numbers. That tends to happen with customers who form an emotional attachment to their toys."

Boy, that so sounds like those MS loving guys. grin OH wait, you were talking about Apple, right. Hmmm. Just check above, people complain that when something breaks they have to get it fixed and that Apple has instore "PRE-REPAIR" efforts. Someone who will talk with you and try to decide if you really need to send it in for repair or can you just fix the goofy thing that you may have done, yourself. grin

I am sure Best Buy and CompUSA and Walmart all have much better services. . . . . OH wait, they have NOTHING. You send it it, they charge you for repairs, even if its not broke, cause you used the system. (OK, sometimes its better than that, but read the reports, NOT USUALLY> :-( )

Did you read the article about the lady that had her iPhone stop ringing suddenly. She lost her users manual so she went to the Genuis Bar and they could not fix it right away. So, her husband went back in and talked to them. The manager pointed out that "IF you turn of the ringer with the swithch, it stops ringing until you turn it back on. grin Silly girl (no offense to females. grin )

The moral of the story to all those MS trolls here and to all the Apple fans is to take a moment and remember JUST HOW SUPERIOR Apple support, equipment, service is over all. Sure they mess up once in a while. But if you look at everything they have done (and think back before they first did it) Apple deserves that 77 (iPhone) to 92 (other Apple products) approval rating.

And if you ever really get pissed at Apple, just remember, you could have been stuck with Vista and Zune as the best option you could get. (OH MY GOD, even I scared my self with that thought!!! LOL )

en

Aug 17, 07 - 03:14 pm Comment from: MPC Guy

Not sure to whom I'm replying, as you didn't use your name in the "NAME" field.

>Apple fans is to take a moment and remember JUST HOW SUPERIOR Apple support, equipment, service is over all.

Bad experience 1: Had an iPod battery crap out on me within a year of purchasing it... Apple made it difficult to replace it, grilling me about "how" I used it.

Bad experience 2: I was traveling the US and needed to buy 3 MacBook Pros. Problem was I was in a state that charged sales tax, but gave exemptions to those from out-of-state... like me. So I ordered via Apple online - I purchase via the business sales channel - and was assured that I would get the exemption. "Just fax in the form" the salesperson says.

So I did... 12 times!!! Over the course of 6 months!!! That's all in addition to the 20 or so phone calls I've graced Apple with - all the while being polite and patient. That transaction ended up costing me $700 more than it should have!

So... step off the high-horse! Every... EVERY... business has its shortcomings and specific points in time.

That's the real moral of the story!

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