Survey: Microsoft’s Bing will bomb
Tuesday, July 14, 2009 - 01:33 PM EST"Sure, people will try a new search engine. Why not? Everyone's curious. But when they see that it's not obviously better, and/or when Google immediately copies anything that is actually better about it, most people will head right back to Google again. And they'll be well-served there," Henry Blodget reports for The Business Insider.
"Imran Khan of JP Morgan just did a survey that illustrates the uphill battle Microsoft faces here: Consumers are happy with Google," Blodget reports. "They don't see a need to switch."
Blodget reports, "Specifically, Imran's survey suggests that 98% of people won't switch to Bing and that those who do will be coming from AOL and Ask (folks Microsoft might have gotten eventually, anyway). In our opinion, that's not a happy enough prognosis to justify Micrsoft's $10 billion bet."
Read more in the full article here.


billion schmillion