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Survey: Microsoft’s Bing will bomb
Tuesday, July 14, 2009 - 01:33 PM EST

Private Sale at Hammacher"Sure, people will try a new search engine. Why not? Everyone's curious. But when they see that it's not obviously better, and/or when Google immediately copies anything that is actually better about it, most people will head right back to Google again. And they'll be well-served there," Henry Blodget reports for The Business Insider.

"Imran Khan of JP Morgan just did a survey that illustrates the uphill battle Microsoft faces here: Consumers are happy with Google," Blodget reports. "They don't see a need to switch."

Blodget reports, "Specifically, Imran's survey suggests that 98% of people won't switch to Bing and that those who do will be coming from AOL and Ask (folks Microsoft might have gotten eventually, anyway). In our opinion, that's not a happy enough prognosis to justify Micrsoft's $10 billion bet."

Read more in the full article here.

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Jul 14, 09 - 12:37 pm Comment from: drz

billion schmillion

Jul 14, 09 - 12:37 pm Comment from: Sherm

Remember...it's microsoft we're talking about. They're not afraid to waste billions on failure!

Jul 14, 09 - 12:43 pm Comment from: Mike Caine

But It's Not Google

Jul 14, 09 - 12:47 pm Comment from: Gabriel

Ballmer Is Not Giving up, apparently. Please, Microsoft, go ahead and continue wasting tons of money trying to compete in the search arena. We won't mind.

Jul 14, 09 - 12:48 pm Comment from: Gabriel

oooo! Here's another one: "Billions Invested, Not Gaining"

Jul 14, 09 - 12:49 pm Comment from: Atoni

It's exactly the same as the Desktop where Windows is wasting lots of money just for copying Apple. Like Jobs said, it's not what the money brings, it's about what the outcome bring.

Redmond Start Your Photocopiers!

Jul 14, 09 - 12:52 pm Comment from: Bizlaw

Microsoft operates on the government's money level: What's $10 billion here or there?

Jul 14, 09 - 12:54 pm Comment from: critic

I actually like Bing. It is a good alternative to Google, and definitely a huge improvement over MSN.

However, did that article say $10 BILLION?

I don't know if it is that much better, and I can't fathom how MS will ever make a return on that investment. Wait a minute, they don't seem to care if they get a return on their investments. (See Zune, XBOX, MSNBC, MSN, Facebook, etc.)

Jul 14, 09 - 01:00 pm Comment from: dd

Bing, as opposed to google, suffers from the confusion that its commercials pokes fun at. Google brings more relevant results. Maybe MS needs to reveal which search engines specifically bring irrelevant results, because the implied comparison to google is disingenuous.

Jul 14, 09 - 01:02 pm Comment from: The Other Steve

It's nice (I like the pictures) and I had fun using it, but . . .

Whenever I need to find something and don't have time to waste (that's 99% of the time) I still go to Google.

I also have hundreds of bookmarks on my browser that I've never gone back to. Kind of the same thing.

Jul 14, 09 - 01:03 pm Comment from: Richie

The sound of ffllluuuussshhhh comes from the board room at MS. Just another bad idea down the drain.

Jul 14, 09 - 01:05 pm Comment from: blah blah blah...

Bing is awesome with the whole cashback thing. I have saved over $1500 using cashback buying everything from TVs to tires.

Jul 14, 09 - 01:05 pm Comment from: MacTony

I really see no need to not use Google....... Sorry MS, you are a day late to the game.

Jul 14, 09 - 01:07 pm Comment from: MrMcLargeHuge

The reasons he states are the reasons why Wolfram|Alpha caught my attention immediately.

Jul 14, 09 - 01:10 pm Comment from: alansky

Google search hasn't really changed much in years and the industry is begging for something better. But Bing, although it's not at all bad, does nothing to actually up the ante. At best, it's a Google equivalent with an interface some users may prefer. A game changer it most definitely isn't. Nor should anyone hold their breath waiting for Microsoft to come up with anything truly innovative. It's like expecting a duck to bark.

Jul 14, 09 - 01:10 pm Comment from: Mike

What's this Google you speak of?

Oh, I remember. Once it was a super friendly, helpful search tool. Then it became the front end for Doubleclick marketeer data-mining schmucks.

Wouldn't it be nice if a truly "do no evil" non-profit company invented a search engine that doesn't invade your privacy and returned informative, timely, peer-reviewed, helpful, non-commercial results on the first page AHEAD of the amateurish blogs, auctions, stores, non-applicable sales pitches, fanboy shrines, outdated news, and disinformation?

Jul 14, 09 - 01:16 pm Comment from: Wings2Sky

I tried Bing on a few searches - it didn't do much for me. It wasn't bad, it was a little different, but it wasn't the 'decision engine' that they advertised it to be and I really don't care for M$ being involved in my decision making process - I mean really, look at their track record on decisions! I'm sticking with Google.

Jul 14, 09 - 01:23 pm Comment from: Macaday

The point is more that people are never happy with anything Microsoft. They stomach Microsoft because they have to, or don't know there's something better.

At a trust hospital in the UK they switched the default search to Bing from Google without any word to staff. A case of IT fuckwits getting wined and dined by bigger fuckwits at Microsoft...

Jul 14, 09 - 01:26 pm Comment from: HMCIV

<sarcasm> But it's the first decision engine! </sarcasm>

Jul 14, 09 - 01:37 pm Comment from: iWill

Ba-Da-Bing, Ba-Da-Boom, Ba-Da-Bomb!

Jul 14, 09 - 01:37 pm Comment from: Jim - TIV

Go to Google and search for "Marisa Miller Self Portrait" and you get this...

http://i33.photobucket.com/albums/d60/tobler1/08_marisa-miller_portrait_01.jpg

Go to Bing and search for "Marisa Miller Self Portrait" and you get this...

http://alchemist.ketchum.com/files/Image/geico_l.jpg

I'm not making this up

Jul 14, 09 - 01:45 pm Comment from: Raymond in DC

How ironic that Microsoft, which grew wealthy offering software that was "good enough" for people hesitant to try something else could find its search strategy fail because Google is, well, "good enough".

Jul 14, 09 - 01:49 pm Comment from: breeze

Apple's biggest asset is Balmer

Jul 14, 09 - 02:10 pm Comment from: Hastaluego249

I like their strategy, I like it a lot!

Jul 14, 09 - 02:15 pm Comment from: Pete

The strategy is working. Next year Microsoft will spend 15 billion in renaming bing. This will eventually wear everyone done.

Jul 14, 09 - 02:23 pm Comment from: Wingsy

What I'm beginning to not like about Google is when I search for something and go to a possible hit, what I get is ANOTHER search engine from xyz company and most of the time they want me to sign up to see THEIR results. In all fairness this is probably not Google's fault but it really does rub me the wrong way.

Jul 14, 09 - 02:28 pm Comment from: Buster

@Breeze "Apple's biggest asset is Balmer"

...and consequently, Microsoft's biggest ass is Ballmer

Jul 14, 09 - 02:29 pm Comment from: tbsteph

It's mind blowing the number of people who are infatuated with any and all things Google (The self proclaimed "Do No Evil company). Or the flip side, hateful about anything related to Microsoft (The Devil incarnate). This is stupidity. We're talking about a internet search engines.

Jul 14, 09 - 02:37 pm Comment from: breeze

Buster:
amazing ain't it?

Jul 14, 09 - 02:44 pm Comment from: motopsyco

@Mike

++1

Jul 14, 09 - 02:55 pm Comment from: TheConfuzed1

Bing works well for searching video.

It will even play YouTube clips, when you hover the cursor over them, here at work, where YouTube videos are blocked.

The only downside is that it doesn't play them in entirety.

But the author is probably right; the things that are right about it will probably be copied by Google anyway.

Jul 14, 09 - 03:20 pm Comment from: Just thinkin

M$ continues to loose market share to Google. Perhaps their $100 million spent on marketing bling resulted in them not losing it as quickly.

Jul 14, 09 - 03:26 pm Comment from: thethirdshoe

@tbsteph
Just let them have their fun. They're not hurting anybody. LOL

Jul 14, 09 - 03:28 pm Comment from: Roberto

Ahh... The Machine that goes...... BING!

Jul 14, 09 - 03:46 pm Comment from: jocknerd

The only good thing about Bing is it makes searching for porn more fun!

Jul 14, 09 - 04:21 pm Comment from: G4Dualie

Can anyone deny Job One at Microsoft is making money? Software people who depend on hardware people, see money as power. It takes a lot of money to make good hardware... so Microsoft has to make twice as much money if it is to survive. They have to pay themselves, and reward good hardware. CEO’s are greedy, but fearful, and Microsoft knows how to prey on their fears, and where the bodies are buried.

Google and Apple on the other hand, put servitude above the dollar. They need only placate their lemming-like following, who can't get enough of those microburst feel-good-moments in an otherwise boring day, to keep their well-balanced businesses afloat.

Windows lemmings like to shout at the ceiling, to curse Bill Gates, for their repeated let-me-down moments of frustration which come in rapid-fire succession. I really don’t believe the hyperbole of their alleged adoption of low expectations, and good enough attitudes either. Microsoft just doesn’t listen to consumers and they, like RIM, were business-centric first and are now struggling to capitalize on the consumers’ preoccupation with modulated farts.

/tangent

The You Suck Dichotomy:

Bing search results for microsoft sucks yielded 15.2 million hits.

Bing search results for apple sucks, 13.3 million hits.

Google search results for microsoft sucks yielded 1.1 million hits.

Google search results for Apple sucks yielded 21 million hits.

The results of my unscientific and impromptu test reveals to me a paragon of the fabled war Microsoft started against Apple Computer, Inc in the Nineties. A silent marketing campaign designed to destroy the competition. The systemic process had a name and it was called Astroturfing. It’s no secret either; all was revealed during Microsoft’s antitrust trial.
Isn’t it obvious, Microsoft has been using Google as a weapon in their attempts to destroy Apple, while culling the internet of any derogatory comments about themselves? We’ve all heard stories of Microsoft’s repeated attempts to rewrite the Wikis.
Can someone explain to me, how is it that microsoft sucks yields 14 million more hits on Bing than it does on Google? Or to put it another way, how is it Microsoft can “find” 15-million bings of microsoft sucks and yet Google can only find 1.1 million?
Apple sucks is pretty much consistent no matter where you go, and does this have anything to do with Microsoft? Have they been attenuating and padding Google’s search queries while opening the flood gates for their own search engine?
If you Bing’d and Googled HP and Sony sucks, you’d find the hits are very low by comparison and almost equitable. But as we look at the huge disparity between the figures related to Microsoft compared to Apple, its so obvious, Microsoft is afraid of Apple like no other.

Jul 14, 09 - 04:25 pm Comment from: G4Dualie

Whew!

I jammed up the paragraphs because I was overly cautious about the tags.

Jul 14, 09 - 04:51 pm Comment from: G4Dualie

What also strikes a chord is, there are no "related search" links on Google's results for microsoft sucks, but there are plenty of related search links available from Bing for both Microsoft and Apple.

There is something very antiseptic about Microsoft's Google results page.

Jul 14, 09 - 05:09 pm Comment from: TowerTone

So Bing has no Hope?

Jul 14, 09 - 06:20 pm Comment from: Jubei

I've always like that Christmas Album from Bing.

Jul 14, 09 - 06:54 pm Comment from: Brulek

doesn't anybody at microsh*t ever ask the question: why are we pursuing this? If I was a shareholder of microsh*t I'd be furious with this endless and enormous waste of time, money and effort for something outside the core business (I know, I know, microsh*t core business is apparently photocopying, but I digress)...of making really crap OSes and office. Seriously, talking about splintering yourself, trying to be all things to everyone....not good for microsh*t, but good for us because each diverse project weakens the center and sooner or later when the center doesn't hold the whole edifice of crap and cruftus falls....And the bang (pun intended) will be magnificent! Roll on Monkey boy you putz...

Jul 14, 09 - 07:04 pm Comment from: BotonCandy

@TowerTone
"So Bing has no Hope?" - I think we have a winner wink
Nicely done.

Jul 14, 09 - 07:36 pm Comment from: G Spank

I like Bing. It's pretty damn sweet. There, I said it.

Jul 14, 09 - 10:01 pm Comment from: BC Kelly

In honor of the Name Sake for our New Search Engine

Microsoft would like to present Steve Ballmer

With this Musical Tribute

(to the tune of White Christmas)


Take it away Monkey Boy ...



I'm dreaming of a Bing Monopoly

Just like the one we had with Windows

Where the minions love us

And the billions pour in

To keep us rolling in the dough


I'm dreaming of a Bing Monopoly

With every internet ad we buy

May your searches be decisions

With us

And may all your businesses be Monopolies




( yea yea, where's the dancin' girls ? )

cool smile

Jul 15, 09 - 12:50 am Comment from: The Other Steve

A search for the word "Bing" on Bing list -
1. Microsoft's Bing
2. Detroit --Mayor Dave Bing
3. Bing Crosby (from Wikipedia) Doesn't come in till #3

On Google, the search for "Bing" gives
1-6 Microsoft's Bing with a Microsoft Bing sponsored link above that.
7. Bing Crosby (from Wikipedia)
Sorry Detroit, the mayor doesn't show up on the first page.

Jul 15, 09 - 11:07 am Comment from: HolyMackerel

My web site gets far more hits from Google bots searching it than Yahoo or MS. I presume this turns into better results.

As much as I am concerned about Google having the world's information, I cannot think of a worse holder of this data than MS.

Jul 15, 09 - 04:26 pm Comment from: Lolcat

Why does this web site use Bing, and advertise so many microsoft / blackberry products?

Jul 15, 09 - 07:06 pm Comment from: BC Kelly

Lolcat

Think is because many of the 'banner ads' are 'open' and come from Google and/or other 'web banner ad' companies

So, MDN shows whatever those other folks send

ok ?

grin

BC

Jul 15, 09 - 10:44 pm Comment from: Lolcat

Thanks for the explanation... I'm not so sure about it being ok though... I'm not really talking about banners and google ads, more about the ones that pop up unexpectedly when your mouse hovers over a word or two.

Jul 16, 09 - 02:44 am Comment from: Msbing

MS Bing works nicely.
wmv to mov on mac wmv to mov on mac os x mac wmv to mov on mac converter

Jul 16, 09 - 03:33 pm Comment from: BC Kelly

Lolcat

Well, it was an "ok?" in the sense of "do you now understand?"

Not "ok" as in "yes, you approve"

Ok ?

grin

And yes, those "mouse over pop ups" are interesting

Your concern - and you're not alone here, many others say same

Reminds me of that ol' Groucho Marx joke

"Doctor, Doctor - things pop up when I mouse over those words"

"Well, don't mouse over them"

cool smile


BC


---------------------------------

The following is only a test .. ignore

:yes:

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