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Surveys show massive iPhone demand; customers ready and willing to switch to AT&T
Friday, June 15, 2007 - 09:13 AM EST

"AT&T Inc. stands a good chance of stealing customers away from other wireless operators by carrying Apple Inc.'s highly-anticipated iPhone, two new consumer surveys show," Amol Sharma and Nick WIngfield report for The Wall Street Journal. "Two-thirds of mobile-phone users who are interested in purchasing the iPhone aren't AT&T customers but would be willing to switch carriers to obtain the device, according to a survey in May of about 11,000 cellphone users by M:Metrics Inc., which tracks wireless industry trends."

"The carrier with the most to be concerned about is T-Mobile USA, according to the survey, with 12.5% of its customers expressing a high interest in the phone; followed by 8.1% for Sprint Nextel Corp.; and 6.7% for Verizon Wireless. T-Mobile is seen as especially vulnerable because it has a high share of users in the 18-to-24 age group," Sharma and WIngfield report. "Overall demand for the device is massive. About 19 million people in the U.S., or roughly 9% of cellphone users, are highly interested in purchasing the iPhone, even when armed with the knowledge they'll need to pay $499 or $599 to snatch up one of the two versions, and will need to be an AT&T subscriber, according to M:Metrics."

In a separate online survey of 680 people who were shopping for iPods on the Internet, Compete Inc. polled consumers [and found that] 12% of respondents said they have postponed their wireless-phone purchases to wait for the release of the iPhone and an equal percentage said they had postponed their purchase of an MP3 player... [The research consulting firm] said 15% of its respondents were either likely or extremely likely to purchase an iPhone [and] a quarter of the people interviewed said they were either very likely or extremely likely to switch cellular carrier to AT&T to get the iPhone," Sharma and WIngfield report.

Full article (subscription required) here.

[Thanks to MacDailyNews Reader "LinuxGuy and Mac Prodigal Son" for the heads up.]

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Jun 15, 07 - 08:16 am Comment from: JadisOne

And I'm one of those folks ready and willing to switch to AT&T;so that I can get an iPhone.

Jun 15, 07 - 08:18 am Comment from: Neil

The very moment I have $499...

Jun 15, 07 - 08:18 am Comment from: R

I want to know the monthly charges. I'm hoping that AT&T;has decided to go aggressive with the plan and undercut current prices. If the iPhone is intended to be a 3-in-1 device, using the internet on it shouldn't be financially prohibitive. It should be always available without nickel-and-diming users.

Jun 15, 07 - 08:21 am Comment from: ChristopherOne

Me too, JadisOne. I have heard horror stories of AT&T;but I am willing to put up with it for the iPhone (I don't know how horrible they are, if at all, but I will deal with it regardless to get me the iPhone!).

Jun 15, 07 - 08:22 am Comment from: Why Me

I wish I could afford it... Too bad I bought an 80Gb iPod a month before they announced the iPhone in January. I love my iPod but I'd sell it to trade up to the iPhone, and I'd be more than happy to put up with Cingular/AT&T;(though I know they suck from past experience) - but it's just too expensive :-(

Jun 15, 07 - 08:25 am Comment from: RePlay

I wonder if Verizon is beginning to regret not playing ball with Apple. Seems their pride is going to come at a price.

Jun 15, 07 - 08:26 am Comment from: marko

yessireebob my verizon plan expires 8/4/07 !!!!

YEEEEHAAAAA

Jun 15, 07 - 08:27 am Comment from: LinuxGuy and Mac Prodigal Son

Actually, I was hoping for some more FUD. I have transferred some 401Ks into a rollover IRA and most of that money is finally cleared for trading. I am just hoping the bears take down AAPL today -- it's options expiry day -- so I can get a few thousand more shares at a lower price.

Jun 15, 07 - 08:29 am Comment from: zerO

@whyme
Poverty can be such a good thing when it comes to technology becuase it keeps you from being the beta tester of anything new that comes into the market. By the time you can afford it, they have ironed out most of the bugs.

Jun 15, 07 - 08:31 am Comment from: VeriZune

@ R i dont think ATT will leave its customers on release day without letting them know of the charges ahead of time. i am predicting by this sunday or the next that they will bring out some more info regarding that.

i wanted to share something else with u all...check this out

http://www.iphonenewyorkcity.com

its got an unofficial ad which looks pretty interesting.

Jun 15, 07 - 08:33 am Comment from: emax

i want an iphone too and i am Waiting for one,


but i really hope it has flash, java, and embedded quicktime/media players in the "REAL" web safari browser. Otherwise, steve is misleading us. The REAL web is all that it has to offer, not just a full text and graphic web page.

Jun 15, 07 - 08:34 am Comment from: Georgy Porgy

I am hoping the shares gradually climb, as I don't play my retirement on Apple...I invest long term.

Jun 15, 07 - 08:35 am Comment from: Gman

hell, I am tryin to sell my:


60Gb iPod
Powerbook 1400
Airport Extremem Basestation


need to raise a few more hun.

Jun 15, 07 - 08:38 am Comment from: TowerTone's Attorney

I had A,T&T;from 2000-2004 and had good luck with them in Texas, Arknasas, SW Oklahoma and NW Louisiana.. I went back to them in 2006 under a corporate plan and prefer them over my Alltel personal phone. Will be going completely A,T&T;when I get my iPhone......in a few months.

Jun 15, 07 - 08:38 am Comment from: Tommy Boy

I've gotta wait 1 year (7/8/08) for my Verizon plan to expire, god I hope Apple has released a 2g iPhone by then.

Jun 15, 07 - 08:46 am Comment from: Twisted Mac Freak

A 2G with 3G? That would make it a G whiz.

Jun 15, 07 - 08:53 am Comment from: ByeTakeCare

@VeriZune

That is a very slick ad. Being a former NYC boy, I think an Ad like that will definitely resonate with my peeps.

Jun 15, 07 - 09:00 am Comment from: Mr. Reeee

4 years ago I got rid of my wired voice and fax lines and over time, managed to get everyone in my family, plus a few friends, to switch to T-Mobile in order to get free calls between all of us.

Now I'm kicking myself because I'd love an iPhone... I could finally retire my Sony Ericsson phone and Palm TX!!! NOT my 80GB iPod... but I'd rather not stir up familial ire over a phone service provider switch.

Grrrrrrrrrrrrrrrrrrrrrrr

Jun 15, 07 - 09:01 am Comment from: iprodreviews.blogspot.com

On one hand the survey confirming such a huge demand for iPhone, on the other hand there seems to be some news from europe where it is rumored that Apple is Unable to Find iPhone Partner in Europe.

You can find the full story at

http://iprodreviews.blogspot.com/2007/06/apple-unable-to-find-iphone-partner-in.html

Jun 15, 07 - 09:01 am Comment from: en

Sorry, I am sure you all know this, but:

This is SO SWEET!!! Apple announces 6 months in advance and people are holding off renewing in droves so they can switch, some are considering switching even with fees. SWEET.

PS, I thought that plans could only change you a prorated fee to change plans depending on the length of time the plan has been in place???>

Hey, personally, I am a slow mover. I just got my first iPod, a first get nano refurbished at that. The rest of the family beat me to the punch.
Ouch.
But thats cool. .......Slow and steady . . . . . . means . . . . . . . that everyone gets there before me . . . . . er . . . . . . . darn. :-(

en

Jun 15, 07 - 09:06 am Comment from: Mr. Reeee

VeriZune...

Now THAT is a fantastic ad!
It actually gave me goosebumps.

Its' kinda like walking around town where you see, hear and interact with people from everywhere. I've heard 4, 5, 6 different languages walking along ONE block (1/10th mile).

Now there's some Wow!

Jun 15, 07 - 09:07 am Comment from: Spark

@VeriZune
Great vid!

Jun 15, 07 - 09:09 am Comment from: M.X.N.T.4.1

I've been reading about how european providers are reluctant to take it because of Apple's demands. They better pray it doesn't do as well as it looks like it's going to otherwise it's gonna cost them a hell of a lot more.

I also like that unofficial ad in which people are spelling out the name in sign language - presumably they're deaf - which would imply they wouldn't get the full benefit of the portion of the device after which it's named. People even want it without the phone.

Jun 15, 07 - 09:37 am Comment from: INFINITYplusONE

Oooh ChrissyONE, I love you so much I'm naming myself after you, too. Maybe you can be a brand. Hell you practically are around here. Sell anything? I know Christopher and Jadis, your disciples would buy.

MW: "get" some self-respect people. And your own identity.

Jun 15, 07 - 09:38 am Comment from: ChrissyOne

Excuse me?

Jun 15, 07 - 09:56 am Comment from: oh my

".....About 19 million people in the U.S......"

With the reported 3 million iPhones stockpiled for launch day ... it aint gonna be enuff ...

Check eBay on the 30th ! LOL

Jun 15, 07 - 09:57 am Comment from: Roberto

I'm already with AT&T;and I'll chuck this RAZR and its crummy interface into the recycle bin on 6/29. Can't wait! I may even spend the day in line at the Apple Store about 50 miles away.

Jun 15, 07 - 10:11 am Comment from: The Truth

Okay, I've heard enough. I'm packing my gear and heading to the AT&T;store for a camping trip.

Jun 15, 07 - 10:50 am Comment from: csco

i have iphone already

Jun 15, 07 - 11:00 am Comment from: Abdullah

In 1980, if someone had suggested that there would one day be a small device - small enough to carry around in your pocket - which would allow you to make and receive phone calls AND watch full-length movies on it, without having to be plugged with a wire into a socket in the wall, the mental health authorities would have been alerted!

Jun 15, 07 - 11:24 am Comment from: LA designer

I have Verizon currently, and when the plan ends... hello ATT&T;and iPhone. I can't wait!

Jun 15, 07 - 11:26 am Comment from: maczac

Couple things:

1) Apple and AT&T;need to release the rate plans that are specific to the iPhone. I cannot understand the holdup, unless they have not settled on them yet.

2) To make this more attractive to business customers, they could loose the iPod. I have an iPod, in fact I have several. To have a phone that is (purportedly) as easy to use and intuitive as the iPhone is a big bonus over what is available. The seemless intergration with Mail/iCal/Address Book is great. The full web is a major bonus. The Mapping feature makes this almost better than a dedicated GPS unit, insofar as it can be used for extra-vehicular activities. I don't get lost in my car, I get lost on my bike and walking in big cities.

Jun 15, 07 - 11:42 am Comment from: yeah, but...

"About 19 million people in the U.S., or roughly 9% of cellphone users, are highly interested in purchasing the iPhone, even when armed with the knowledge they'll need to pay $499 or $599 to snatch up one of the two versions"

1. Yeah, but it will never be as successful as the iPod
2. don't you know? things are trending toward the little keyboard things.
3. you can't use the virtual keypad to type while you are driving because you have to look at the screen, unlike the little keyboard thingys.
4. uh, something about 3rd party apps...or something
5. it will never be as successful as the iPod, which means Apple will go bankrupt
6. IT'S ON CINGULAR!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
7. I MEAN "THE NEW AT&T;"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
8. it's just a rip-off of the Prada phone
9. Apple announced it way too soon, which means Apple will go bankrupt
10. Apple was too demanding to Cinguler/the new AT&T;- consumers really hate it when someone dares to challenge the corporate monoliths that has them locked in 2-yr contracts with massive early cancellation fees. I mean, I'm really emotionally attached to the anonymous corporate entity that is my service provider. Apple being mean to them makes me sad.

bonus argument: well, just wait until Microsoft superglues a KRAZR to a Toshiba 1089, er, Zune. Then Apple will be absolutely F'd in the A. You knows it.

Jun 15, 07 - 11:48 am Comment from: ChrissyOne

"2) To make this more attractive to business customers, they could loose the iPod."

There is zero reason for this. Do you think they should loose the hard drive? Well, if they keep the HD, then the only thing that makes the iPhone an iPod is iTunes. So how would they add value (or reduce cost) by just removing iTunes?

Jun 15, 07 - 11:51 am Comment from: INFINITYplusONE

Weird.I'm not sure why I wrote that.Just that JadisONE and ChristopherONE make me want to retch with their mindless mimetics, I suppose.But nothing against you Chrissy.

Jun 15, 07 - 12:03 pm Comment from: ChrissyOne

Accepting flattery with grace takes a woman of character.

Jun 15, 07 - 12:27 pm Comment from: iMaki

Are the prices out yet? Is there going to be a signup discount? There's no way in hell I'm paying to the Edge. It's free WiFi all the way! One article had the yearly cost of an iPhone at $2000 with edge and the all-you-can-eat package. No way in freaking hell. Cell phone costs have become obscene.

Jun 15, 07 - 12:58 pm Comment from: TwistedMacFreakOne

Naaah. Doesn't feel right.

Jun 15, 07 - 01:07 pm Comment from: maczac

ChrissyOne, I understand what you are saying that it doesn't seem like much to omit/include iTunes...however, Steve Jobs in his keynote that introduced the iPhone made a big deal about the price justification and that it, the iPhone, was merely an iPod with a phone included for a little bit more money. Know I have not held or used one, and I dare say none of us has. But if it is true, and iPod capability is a significant or even partial cost of the iPhone (due to the extra hardware required to function as an iPod), then I for one could do without it. Make no mistake about it, a cell phone can play music, but it needs more hardware to play the various codecs required to make it an iPod. That is hardly the inclusion of iTunes software.

The iPhone does not have a HD it would be dead in the water if it did. It has flash memory.

Jun 15, 07 - 01:20 pm Comment from: INFINITYplusONE

You practically are a brand, though, you know. Same with most of you: TowerTone, Twisted Mac Freak. One could imagine a ChrissyONE magnetic poetry set selling well to the tens of posters in this forum. Or a Twisted Mac Freak pencil sharpener.

Maybe in the future such mini-brands will be given a real economic life. Maybe companies will create cheap products that people could easily and semi-exclusively self-brand and offer to friends, relatives and anonymous e-quaintances.

Interesting to think about.

MW: "From" the mouths of babes (yes, you).

Jun 15, 07 - 01:25 pm Comment from: Jim - TIV ONE

Hey!!!! I wanna play too!

Jun 15, 07 - 02:03 pm Comment from: switching to iPhone

My Verizon contract isn't up yet, but I've had it with my RAZR. Just yesterday, I had at least 5 calls lost and 2 failed calls when dialing out while I was in an area with full reception strength. It's either the phone or Verizon or both, but no matter what it is, I'm done with them. Switching to iPhone on June 29.

Jun 15, 07 - 02:23 pm Comment from: INFINITYplusONE - TIV

Congratulations, Jim - TIV! You have been selected to join the exclusive "MDN Fan Club of Power"®. At the earliest convenience please submit your digital palm or forehead for the engraving of a digital UPC and downloading of your most superficial MDN characteristics that the "Digital Disciple"® cloning process may quickly begin. In 5 to 7 hours you can expect to be bigger than Jebus, but, sadly, less current.

Jun 15, 07 - 03:30 pm Comment from: Crabapple

@ INFINITYplusONE-TIV

Well done man!

Jun 15, 07 - 03:50 pm Comment from: Twisted Mac Freak

"Or a Twisted Mac Freak pencil sharpener."

Which doubles as a handy circumcision scalpel.
I call it my Jewish Army Knife (JAK). It's dishwasher safe.

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Oct 14, 09 - 03:59 am Comment from: Magdalene

Hi. I'm moving, but don't worry! [Someone once] told me we're all on the same planet, so I'll be okay!
I am from Moldova and learning to read in English, give true I wrote the following sentence: "Gotta believe those blair ingredients."

Thank 8-) Magdalene.

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