Thanks to Apple’s iPhone, NPR sees significant listener increase every weekday at 8am

New iPad Accessories Arrivals!“A study of when and how Americans tune into public radio turns up some curious patterns,” Philip Elmer-DeWitt reports for Fortune.

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“More than 8,000 Americans who listen to National Public Radio on their iPhones (rather than, say, their car radios) between 8 a.m. and 10 a.m. on a typical weekday morning — one of the more surprising results of an hour-by-hour study of listener habits released by NPR Wednesday,” P.E.D. reports. “‘This is a unique pattern among NPR mobile platforms,’ writes NPR data analyst Meredith Heard about the iPhone listeners, ‘and may indicate a strong use of that particular app during the morning commute.'”

P.E.D. reports, “Heard speculates that some iPhone owners are streaming the station through their car stereo, something the latest research from Infinite Dial indicates 6% of U.S. cell phone owners do.”

Full article here.

MacDailyNews Take: We do the same thing, but mostly with baseball games, using the MLB.com At Bat app for iPhone and At Bat 2010 for iPad through the car stereo. Any game you want, all season long, for a once-per-season charge of $14.99, with your choice of home or away broadcast (as AT&T’s network allows, of course). It’s a big step up from static-y AM radio, that’s for sure. Ain’t technology grand?

42 Comments

  1. Don’t be afraid of NPR. The only way they can be considered “leftist” is in that they do not tow the Fox Party Line. They report ALL the facts of ALL the stories they report on and clearly – DAILY – identify any opinions they offer as such. Like the Brooks and Shields segments of their nightly news. (I forget which is the Republican, which the Democrat)
    That said, you can get more news per minute by reading, unless you also happen to be driving or checking your e-mail at the same time.

  2. NPR. National Politically-biased Radio.

    Publicly-funded leftist/progressivist propaganda – only in America!

    Do you want your taxes paying for broadcasts of a (failed) political ideology? They are.

    I wouldn’t listen to that socialist mouthpiece anymore than I would have listened to Air America before that particular piece of shit folded.

    People who claim NPR is not leftist are simply leftists themselves and blinded to the bias (as with ABC, NBC, CBS, CNN, MSNBC, etc.).

  3. I have MLB.TV for my Mac ($119 for season), for my iPhone ($9.99 for season) & my iPad (14.99 for season). The iPad version is far & away the best deal..no effin’ commercials, can watch games in backyard or virtually anywhere, blacked-out games I just listen to radio broadcasts… lotta fun.

  4. kcwookie, This is not news “because 8,000 is a big number”, it is news “because the iPhone app starts out ahead of the other mobile apps and then makes this dramatic bump that the others do not”. The use of the iPhone app more than doubles going into that timeframe while the three other mobile apps measured – including the iPad app – increase by less than a quarter. An hour earlier they are close to neck-and-neck, all four of them, with the iPhone app slightly ahead.
    Maybe if you had read the whole story and checked the chart?

  5. MDN Take: Listening to Snoreball while driving could be dangerous. Isn’t Boreball the worlds 3d most soporific “sport” after cricket and golf?

    @The Party of No…vember
    Liberals and Progressives have better things to do than badmouth people 24/7. Sure, both sides do it, but the Neanderthals seem to have nothing better to do than point fingers and spew bile.

  6. TT, as Botvinnik has pointed out, MDN has certain “biases”, I was twitting his preference to listening to grass grow rather than a centrist view of current news and issues.
    C.S.A. must be decidedly to the right of the Tea Party if he believes NPR, BC, NBC, CBS, CNN, MSNBC, etc. are all leftist-influenced. Most of those rely on ad money to pay the bills and more of that stream is available to the right than to the left. (wealthy people are better served by the right than the left).
    A.C. … that was harsh! But … is Baseball really a “sport”? I always thought it was something you did while you banged back some beer!

  7. @ Common non-sense American??

    “NPR. National Politically-biased Radio.” Please.. post on Glenn Beck where they love that stuff or on Fox.

    I like my news unbiased…. like I like my Mac. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Hey, and before my first cup of coffee too. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Just a thought,
    en

  8. “preference to listening to grass grow rather than a centrist view of current news and issues.”

    NPR is not a ‘centrist view’ and never has been. They have a very fine liberal view, while often under-report the opposing views.

    I know this because I have listened to and mostly enjoyed NPR for over 20 years (off and on), like I do many news sources, including FOX.

    To believe NPR is centrist shows your lack of insight and tolerance to opposing views, and would be akin to me calling FOX ‘moderate’…

  9. No NPR ever. NPR is horribly biased leftist crap.

    Don’t look now Libs (stay consistent), but the mirage is finally dissipating. The lib-infested U.S. media can keep the fickle “independents” in the dark for only so long:

    Obama job approval in free-fall (which is what happens when you elect a totally inexperienced Lib. See: Carter):

    Gallup, registered voters:
    52% Disapprove
    41% Approve

    Rasmussen, likely voters:
    44% Strongly Disapprove
    26% Strongly Approve

    Can’t wait for November 2nd!!!

  10. TT, I don’t believe I “badmouthed” anyone, not even C.S.A., in this thread. Or on this forum, not recently. Well, OK, people who listen to baseball games. Now, if you consider the Tea Party to be “centrist” … no, even then I’m in the clear.
    Compared to the Tea Party, I am far to the “left”.
    Compared to the Republican Party of the Clinton era, I’m decidedly to the “left”.
    Compared to the Ike-era Republican Party, I’m slightly to the “left”.
    I vote a split-ticket, usually favoring Democrats, more often than not.
    As for “intelligent”, my stock trades have made me 1% per month, every month, for a while now. Better than most brokerage houses can claim despite their obscene bonus packages. And I explained to C.S.A. why most of the major networks would go bankrupt if they went seriously leftist. Where did I lose you?

  11. Just because NPR offers somewhat more objective news, instead of right wing criticism and fear mongering (birther, death panels, Black Panther party etc. etc. etc), NPR offers balance,They always make a point to give both sides a chance to present their views. The Rush Limbaugh’s of the world only want to sell stuff and present the next ‘Left wing threat that’s taking away your freedom and liberty” etc. etc.

    If anyone has read 20th century history you will clearly have recognize Father Charles Coughlin as a predecessor to Rush Limbaugh and by extension Fox “news?”. Google or Bing Father Coughlin if you don’t know. Perfect example of history repeating itself. Same techniques. Same fear mongering, Same “big government going to take it all away from you fear stuff. I guess it sells – There are enough gullible people out there that don’t exercise critical thinking…. If the did, they would see it for what is worth….

  12. MSNBC finishes second in primetime demo for first time

    By Marisa Guthrie — Broadcasting & Cable, 12/16/2009 6:40:42 PM

    Fox News will finish 2009 as the top-rated cable news network, a perch it has enjoyed for eight years running. But 2009–the first year of the Obama administration–also marks FNC’s highest rated year in the channel’s 13-year-history.

    FNC topped the competition in all dayparts: morning (1 million total viewers, 340,000 viewers in news’ target demographic of 25-54-year-olds); total day (1.2 million viewers, 323,000 in the demo); primetime (2.2 million viewers, 551,000 in the demo). Those numbers mark year-to-year demo gains of 14% in the morning, 16% in total day and 10% in primetime (Mon-Sun), according to Nielsen.

    FNC saw double-digit gains for all of its programs. Year-to-year, Glenn Beck is up 96% among total viewers (2.3 million) and 148% in the demo (612,000). Special Report with Bret Baier posted gains of 25% among total viewers (2 million) and 33% in the demo (454,000). The O’Reilly Factor is up 13% among total viewers (3.3 million) and 27% (801,000) in the demo, marking its tenth consecutive year as the No. 1 cable news program.

    The only other cable news network to gain market share year-to-year is HLN, which is still comparatively small, but has gained on sister network CNN in 2009. Issues with Jane Velez-Mitchell was up 32% among total viewers (483,000) and 29% in the demo (188,000). Nancy Grace and Showbiz Tonight both had their best years on record. Nancy Grace posted gains of 13% among total viewers (957,000) and 9% in the demo (348,000) while Showbiz Tonight is up 13% among total viewers (431,000) and 18% in the demo (208,000).

    MSNBC can also mark a milestone, as it will finish 2009 ahead of CNN in the primetime demo (8-11 p.m. Mon-Sun) for the first time, giving MSNBC a second-place finish in that category with an average of 284,000 viewers compared to CNN’s 269,000. Meanwhile, for fourth quarter 2009, CNN is on pace to finish fourth in the primetime demo behind FNC, MSNBC and HLN (Mon-Fri).

    For the year, CNN still tops MSNBC among total viewers (917,000 versus 822,000) in primetime. Both networks saw declines compared to network highs in 2008. MSNBC is down 24% in the primetime demo while CNN is down 42%.

    CNN is still the second most-watched cable news network in total day averaging 614,000 total viewers and 186,000 in the demo; those numbers mark year-to-year declines of 12% and 24% respectively.

    CNN has bucked the primetime opinion trend that has worked so well at FNC, MSNBC and more recently HLN.

    At 8 p.m., MSNBC’s Countdown with Keith Olbermann bested CNN’s Campbell Brown by 42% among total viewers (1.2 million versus 824,000) and 57 % in the demo (365,000 versus 231,000). HLN’s Nancy Grace will finish the year third in the timeslot among total viewers (957,000) and the demo (348,000).

    At 9 p.m. CNN’s Larry King Live took a hit of 12% among total viewers and 22% in the demo, but managed to best MSNBC’s Rachel Maddow Show among total viewers (1.1 million versus 1 million) and the demo, though it was quite close (305,000 versus 302,000).

    At 10 p.m., CNN’s Anderson Cooper 360 is down 26% among total viewers (991,000) and 35% in the demo (315,000). FNC’s On the Record with Greta van Susteren finished the year on top in the time slot averaging 1.9 million total viewers with 520,000 in the demo, for year-to-year gains of 14% and 16%, respectively.

  13. DLMeyer,

    Here’s why you appear incredibly defensive: MDN never said a thing about NPR, positive or negative, they merely explained what they usually like to stream in their cars via their iPhones/iPads.

    Your post says a lot about NPR, as well as about you and your kind.

    MDN MW: “fear.” Eerily appropriate.

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