That cool BlackBerry Storm ad? It’s not from RIM
Thursday, February 26, 2009 - 04:18 PM ESTA video is making the rounds, with some outlets incorrectly reporting and/or inferring that it is a real ad from BlackBerry-maker Research In Motion (RIM) for their "Storm" device.
Actually, the video is what is known as a "spec" spot that's meant to drum up business for the agency or production house that created it, in this case, "GUAVA," out of New York City. Often, agencies make Apple-related specs spots for existing and invented products as it gets them the most coverage (it worked this time, too).
We put a call in to GUAVA to make absolutely sure and they confirmed that it's just a spec spot. So, while it's a very nice concept, it's not a real ad and it's not from RIM.
GUAVA's "BlackBerry" spec spot:
Direct link to video via YouTube here.
MacDailyNews Take: A great spec spot for a not-so-great product.
But, don't just take our word for it:
• PC World: It’s official, Blackberry Storm is no Apple iPhone killer - January 27, 2009
• RIM’s big response to Apple’s iPhone, BlackBerry Storm, falls flat - January 26, 2009
• ChangeWave: Apple iPhone’s ‘very satisfied’ rating more than double that of RIM’s BlackBerry Storm - December 22, 2008
• Buyers lining up to return RIM’s BlackBerry Storm? - December 17, 2008
• Yale Daily News: The Storm isn’t an iPhone killer, it’s a Blackberry killer - December 10, 2008
• Innovation and Entrepreneurship Professor reviews RIM BlackBerry Storm: ‘Disappointing and awful’ - December 05, 2008
• NY Times’ Pogue reviews RIM’s BlackBerry Storm: ‘I’ve got a better name for it: BlackBerry Dud’ - November 26, 2008
• InformationWeek reviews RIM’s BlackBerry Storm: ‘Tiresome, slow, severe bugginess and problems’ - November 24, 2008
• TIME Mag reviews RIM’s BlackBerry Storm: ‘Novelty screen feels cheap; steer clear of this storm’ - November 20, 2008
• Chicago Tribune reviews RIM’s BlackBerry Storm: ‘Can’t compete with Apple’s iPhone’ - November 20, 2008
• Gizmodo reviews RIM’s BlackBerry Storm: ‘Heavy, laggy, sluggish, unstable, clunky, and tiring’ - November 20, 2008
• Engadget reviews RIM’s BlackBerry Storm: ‘Frustrating, inelegant, uncomfortable; a disappointment’ - November 20, 2008
• PC World reviews RIM’s BlackBerry Storm: ‘Awkward, disappointing; a failed experiment’ - November 20, 2008
• BlackBerry Storm: No Wi-Fi. No iPod. No iTunes App Store. No sale. - November 14, 2008


The Storm is a completely failed experiment. I hope that RIM gets their act together and makes a real touch screen phone because this place holder is not going to cut it, and it's not competition for the iPhone among anyone who knows anything about tech.
Hopefully RIM makes a really nice version soon, something that forces Apple to compete.