Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily — the industry’s first national daily news publication created from the ground up for iPad.
“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
“The magic of great newspapers — and great blogs — lies in their serendipity and surprise, and the touch of a good editor,” continued Mr. Murdoch. “We’re going to bring that magic to The Daily — to inform people, to make them think, to help them engage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting.”
The Daily’s unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important — but also the best format to deliver these stories to their readers.
“News Corp. is redefining the news experience with The Daily,” says Steve Jobs, Apple’s CEO, in the press release. “We think it is terrific and iPad users are really going to embrace it.”
Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is the first application made available on the App Store as a subscription — which will be billed directly to an iTunes account. And because this paperless paper requires no multi-million dollar presses or delivery trucks, it will be priced at just 99 cents a week (or $39.99 for an annual subscription). The first two weeks are free, brought to you by Verizon Wireless.
“The Daily launches at a moment when advances in technology are changing the job of the modern editor,” says Mr. Angelo. “These advances are giving us new ways to tell stories. We intend to take advantage of all of them, and make The Daily the new voice for a new era.”
Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It will offer views from across the political spectrum. They will come from across cultures and generations, across America and the world.
The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizable sports package that captures news on the user’s favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form — as well as bookmark them in-app to read later.
As readers move through The Daily‘s content, they will be helped by several highly intuitive navigation tools. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.
“In short, says Mr. Murdoch, “we believe The Daily will be the model for how stories are told and consumed in this digital age.”
The Daily has bureaus in New York and Los Angeles, as well as stringers across the country. Full company bios are available at TheDaily.com/about. Executive staff includes:
John Kilpatrick – Executive Creative Director
Steve Alperin – Managing Editor
Mike Nizza – Managing Editor, News
Richard Johnson – LA Bureau Chief
Sasha Frere-Jones – Editor, Arts & Life
Chris D’Amico – Editor, Sports
Elisabeth Eaves – Editor, Opinion
Peter Ha – Editor, Apps, Games and Technology
The Daily is also changing the way advertising is offered and consumed within a news publication. Full-page ad units are completely interactive, customizable, and offer a rich mix of branding and direct response opportunities. Launch advertisers include HBO, Macy’s, Paramount, Pepsi Max, Range Rover, Verizon, and Virgin Atlantic Airways.
“With The Daily, Rupert Murdoch has given us the chance to rethink the entire experience of news delivery and consumption,” said Mr. Clayman. “The ability to actively listen to and engage with our audience means we can continually provide an experience that consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media.”
The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year.
More info and download link (free app, subscription-based content) here.
pretty slick!
make sure to watch the tutorial..
Somebody had to be the first.
I think it is safe to say that among the educated public, Rupert Murdock and his media empire has very few fans. I’m pretty sure, Jobs himself isn’t exactly an avid reader of Murdock’s daily newspapers, or watcher of his TV news outlets. However, Murdock was the first to share Jobs’s vision and go out on a limb.
Now that this is in place, there is little doubt that it will be a success, if for no other reason than because Apple has something to do with it (anything Apple touches lately turns to gold). That should cue other major media outlets to mobilize their creative talent (or hire some, if none is available in-house).
I have become increasingly weary of getting news through blogosphere. Some online-only outlets are essentially one-man shops, and there is no chance a single person can do a proper journalistic research. I often read articles in the New Yorker. These people spend months researching their subject, then their submissions goes to a fact checker, who painstakingly uses every resource available to make sure nothing is factually incorrect. Only real media organisations can actually do this. It never hurts to diversify your new sources (Neither Fox nor MSNBC should be your trusted source), but still, the only real, proper journalism is still done in traditional print organisations (those whose deadlines aren’t 15 minutes away, no matter when the story breaks).
only available in U.S. app store !
“..among the educated public”. WTF? What pompous POS you must be. Go back to your elitist cave.
“Q: When will it be on other tablets?
A: As other tablets get established, we will develop the technology to appear on them. But last year, this year and perhaps next year belong to Apple, says Murdoch.”
It seems they only sell iPads in the USA…
Too bad you can’t line the bottom of a bird cage with it, like you can with other Murdoch owned publications.
if this is a success, what does it mean for the USA today?
Yeah…I’d probably subscribe without even checking it out first if it was any publication other than Murdoch’s.
@qka, and if your mum had taught you how to wipe your own arse, you might choose use it for that, too.
Kudo’s to Murdock for showing what’s possible but… It’s a sorry state of affairs when such blatant ideologues (of any stripe) have so much control of the media. Without truly balanced reporting, people have little chance of making properly informed choices.
How many among us will make the effort to look at offerings from both sides of the polarized media, double-check their ‘facts’ and assertions, and then decide?
I’m surprised that a version is not available for the iPhone. I know the screen is small but the content can be managed fir both systems and widen the audience
Seriously, you are a perfect example of why, in direct contradiction to your assessment, Fox news ventures are so incredibly popular. People are tired of condescending, elitists liberals telling them what to think and telling them what “news” is. Look at the real stats and you’ll find that Fox consumers are in fact highly educated just not indoctrinated to the liberal agenda.
And guess what, Fox is by far the highest rated news organization. I’m guessing that you already know this which means that you believe that you are infinitely “smarter” than everybody else. Thanks for your attempt to enlighten us.
@ mnn
Relax, educated just means knowing who Rupert Murdoch is and what he stands for.
@ @predrag
Relax, educated just means knowing who Rupert Murdoch is and what he stands for.
yes, Murdoch/Fox is an evil pig. but there are three really important things about the Daily app that will spread far and wide through the media industry are:
– a design format more user friendly and flexible than standard web pages – which are all still based on a point-and-click UI.
– an extremely simple mobile device subscription system (which no doubt Android will copy).
– most of all, the price is finally right.
at $1 per week, i’ll try it once just to see how it works. for a dollar, i’ll give any site a chance for a week to see if i like it, whereas now i won’t because they want $10 or $20 a month. ultimately, i’ll spend more on the ones i find i like.
The price is right! The content (Fox News) is NOT!
Darn. If anyone but Murdoch was doing this, I’d be interested. As it stands, I don’t need any more propaganda in my day…..
“The Daily is the first application made available on the App Store as a subscription”
Was it not the British weekly paper “The Economist” the first?
(I can subscribe or buy single issues of ‘The Economist’)
Or is it that ‘The Economist’ is not an app?
downloaded, had a look, deleted.
Murdoch and his ilk should quietly fade away.
New Media? Just more crap.
Well, the layout isn’t bad, but the behavior gets a little confusing when you turn it sideways to get the photos, rather than a 2 page spread like you’d think. And it’s pretty slow and clunky for being so ‘terrific’. The photography is good. But I’ve already managed to crash it twice.
Hm.
Just so you know folks, you don’t have to buy a week to try it out. You get two weeks for free.
Thanks to our good friends at Verizon.
Murdoch … Best Lib bitchslapper out there! I’m all in!
Why? The controls are very intuitive.
Read it before making opinions. It’s free for the first two weeks and then you can at least say something about it.