The marketing strategy behind an Apple ‘iPhone’ announcement on Monday
Friday, December 15, 2006 - 10:45 AM EST"Gizmodo has a three sentence story claiming the iPhone will be announced on Monday, December 18. I can't claim to have any information on the topic, but I can perhaps shed some light on why Apple might do this (if they do)," Carl Howe writes for Blackfriars' Marketing.
Howe writes, "...This year, MacWorld and CES are the same week, doubling the normal number of tech stories. And while the week before Christmas is a busy time, there actually aren't that many tech stories cluttering up the airwaves. The result: doing an announcement the week before Christmas might actually generate more press coverage than an announcement at MacWorld."
Howe writes, "One more thing: you can bet that Steve Jobs wouldn't announce iPhone this week if that were the centerpiece of his MacWorld keynote. If iPhone were announced next week, that implies that he has bigger and better things to show at MacWorld."
Full article here.
MacDailyNews Note: For the record, Gizmodo did not state "Monday, December 18" or even mention "Apple." Brian Lam's Gizmodo report states in full, including the headline, "Gizmodo Knows: iPhone Will Be Announced On Monday I guarantee it. It isn't what I expected at all. And I've already said too much."
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Can't wait to see it.