The New York Times’ Pogue on iMovie ’08: What was Apple thinking?
Friday, August 17, 2007 - 09:46 AM EST "Last week, Apple released a new version of its iLife suite — its $80 package containing iPhoto, iMovie, iWeb and GarageBand. The suite also comes preinstalled on every new Mac," David Pogue reports for The New York Times."The enhancements in iPhone, iWeb and GarageBand are great. But iMovie '08 is an utter bafflement," Pogue reports. "To rephrase (and sanitize) the wailing on the discussion boards: What the [bleep]! What was Apple thinking?"
"The new iMovie, for example, is probably the only video-editing program on the market with no timeline—no horizontal, scrolling strip that displays your clips laid end to end, with their lengths representing their durations. You have no indication of how many minutes into your movie you are," Pogue reports.
"All the old audio effects are gone, too. No pitch changing, high-pass and low-pass filters, or reverb... Bookmarks are gone. 'Themes' are gone. You can no longer export only part of a movie. All visual effects are gone—even basic options like slow motion, reverse motion, fast motion, and black-and-white.The new iMovie doesn't accept plug-ins, either. For years, I've relied on GeeThree.com's iMovie plug-ins to achieve effects like picture-in-picture, bluescreen and subtitles. That's all over now," Pogue reports.
"To be sure, the new version has some cool features. You can send a completed video to YouTube with one menu command; the color-correction and frame-cropping tools are unprecedented in a consumer program; and you can really, truly delete unwanted pieces of your clips, thus reclaiming hard drive space," Pogue reports.
"It's also worth pointing out that iMovie '08 creates titles, crossfades and color adjustments instantly. There's no 'rendering' time, as there is in Final Cut or the old iMovie. So you gain an exhilarating freedom to play, to fiddle with the timing and placement of things," Pogue reports.
"I've used the real iMovie to edit my Times videos for three years now. The results are perfectly convincing as professional video blog work. But the new version is totally unusable for that purpose. It's unusable, in fact, for anyone doing professional work that requires any degree of precision," Pogue reports.
Full article here.
MacDailyNews Take: iMovie shouldn't be about doing any level of "professional" work. Apple had pushed iMovie way, way too far ahead of its original intent. Let's face facts: iMovie is part of a US$79 suite of five products (also includes iPhoto, GarageBand, iWeb, and iDVD). For one-fifth of $79, or $15.80, you shouldn't be able to edit feature films on it (which people were), or Apple isn't doing a very good job of running their business of differentiating and selling software.
iMovie '08 lets consumers quickly edit clips to create good-looking movies. If you want more, then you want Apple's Final Cut Express HD or Final Cut Pro 6 (included in Final Cut Studio 2). If you loved iMovie before (as former professional Avid and Final Cut Pro editors, we didn't - iMovie 08 is much better for beginning editors), Apple has offered iMovie HD 6 for free to iLife ‘08 owners, while they reel iMovie back in and reposition it correctly.
This isn't about some nameless "genius Apple engineer" who wanted to edit his vacation videos, this is about what Apple should be offering for $15.80 and how they can make editing as easily-accessible as possible for consumers.
Things to keep in mind before screaming about iMovie '08:
• You paid $15.80 for it
• You got pretty advanced features for many years
• iMovie is supposed to be entry-level and very easy-to-use
• Different does not mean worse and change can be for the better
• Apple will add features to the new iMovie
• iMovie '08 is pretty amazing, if you approach it without previous iMovie baggage.
• Paradigm shifts often face vehement resistance.
• Apple is offering iMovie HD 6 for free to iLife ‘08 owners (you've lost nothing, only gained another new way of editing video)
• Apple is a business, not a provider of basically free editing tools for professionals
iMovie users, Filmmakers and NY Times video bloggers: Apple is ending your free ride so gently (by continuing your free ride, no less), that you ought to be making iMovies thanking them.
Apple's iMovie '08: Completely redesigned to help consumers make movies in minutes:

MDN
Your 'take' is totally hosed......
Apple totally gutted iMovie - I do videos for my kid's basketball and track teams - and school plays... I am NO WHERE near 'professional' work - just movies that look cool and give kids decent memories.
I use video effects, transitions, and other things that iMovie HD provides but iMovie 08 does not.
Get it straight - Apple hosed this one *BIG TIME*....