The Register: ‘Apple doesn’t invest serious effort in improving iTunes Music Store’

“Under the current 99-cents-per-song service, Apple is the only winner. ITMS been criticized many times, but you can now understand why Apple doesn’t invest serious effort in improving it. It doesn’t need to. Every dollar Apple invests in improving ITMS, as opposed to engineering even better iPods, is a dollar wasted. As a marketing gimmick, it’s more than done its job. And this also explains why Apple, rather than trying to enrich or broaden its music service, is simply applying the iTMS model to different media. Simple, really,” Andrew Orlowski writes for The Register.

Full article here.
In the full article, Orlowski tries to make some sort of point, but thankfully we’re short the collection of brain tumors necessary to “understand” the convoluted mess. Orlowski uses an old trick: he masquerades opinion as fact. Orlowski wants you to believe the general consensus is that Apple’s iTunes Music Store is not a critical hit, that no new content is being added, and that it’s generally being neglected by Apple. Nothing could be further from the truth. Apple routinely adds new content and features to what is generally considered by most reviewers to be the world’s best legal online music service. It’s certainly the most successful by a large margin. Apple has sold over one billion songs. Yes, illegal P2P songs dwarf that figure, however Apple’s iTunes Music Store sales dwarf all other legal competitors combined.

Orlowski quotes iTMS also-rans using old statistics in his serpentine attempt try to prove something or other. We’ll use independent sources instead: Statistics gathered by Nielsen NetRatings shows that traffic to iTunes grew by 241% in 2005. Between December 2004 and 2005 the numbers of people going to the site grew from 6.1 million to 20.7 million. The figures mean that about 14% of the net’s active population are regularly using the iTunes service. In the seven-day stretch between Christmas and the new year, millions of consumers armed with new iPods and iTMS gift cards gobbled up almost 20 million tracks from iTunes and other download retailers, Nielsen SoundScan reported in early January. In the past year, Apple’s iTunes Music Store rose from 14th largest U.S. music retailer to 7th largest (not even counting Mac users) – and that includes brick and mortar chains, according to NPD Group Inc. Apple Computer’s iTunes music store now sells more music than Tower Records, Borders, and Sam Goody.

Advertisements:
Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.

36 Comments

  1. If anyone has read anything Orlowski has written it all boils down to: “I bought music on vinyl and then on CD’s, now I want everything all digital music to be free”.

    Bag of gas.

    MW: Through. Don’t read anything this guy writes.

  2. Not gonna read the article, but from the snippet, but it appears that what he’s trying to say from the snippet is that “Apple needs competition. I don’t like the iTunes interface, but with no competitors keeping Apple hungry, that interface ain’t gonna improve.”

    I agree.

  3. they went to an awful lot of trouble to allow us to access all this media and fought the music companies to allow us to have 1 price fits all and how do people thank them – with unnecessary critacism (oops – lost spelling part of brain today)

  4. Maybe someone needs to sign him up for the Weekly iTunes Music Store Tuesday e-mail and he can see for himself just how “static” the site really is… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. The fact is, iTunes music store could be improved. For example, there should be many more levels of categories. For example I have trouble finding podcasts easily. If you look under higher education you will find a total mess of podcasts that have nothing in common. Putting more order there and in other parts of the store is long overdue.

  6. Updates to the ITMS store happen every Tuesday as scheduled since the store went online. So I don’t understand what this guy is talking about when he says Apple doesn’t touch the store. Everytime iTunes gets an update it relates to the store and the iPods that are sold in some way with new features.

  7. The reason they don’t have to spend much time improving it is because they spent 2 and half years creating it to begin with before ever unveiling it to the public. They didn’t throw together some BS me too kind of service that every other failed msuic store has done since. They didn’t unveil it before it was ready either like MS would do.

    When you get it mostly right to begin with, there isn’t much else you can do thereafter.

  8. Well Apple have not really made any major improvements to the music store, as in the structure itself (fine by me, I like it). And I read the artcle as he is fishing for subscribtion servces or varied pricing or somethng along those lines. I don’t see that happening until competition gets stronger.

  9. I’m missing something, or the Register has really taken a dive in the last year or so. I’ve read it and been on their mailing list since my windoze days. It really used to be a great, if irreverent, site. It isn’t anymore.

  10. Yeah, apple should be adding new features every day. Features, features, features. I don’t care what they are, I just want them. Everyone knows that everyone loves a myriad of mostly useless features, especially since most people can’t even figure out how to use the help menu of software.

  11. exactly, what the hell is he talking about? Whatever..

    these guys are used to be pounded up the ass by a certain monopoly.. when a decent offer comes along with a big marketshare, they just assume it’s a scam. *shrug

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.