The Sunday Times’ Bryan Appleyard (ironic) has hacked together four pages of anecdotal innuendo about Steve Jobs and Apple while also claiming that Apple tried to quash his piece (and we do mean “piece”) by reporting, “‘We want to discourage profiles,’ an Apple PR tells me stiffly, apparently unaware she is waving a sackful of red rags at a herd of bulls. Another PR rings the editor of this magazine to try to halt publication of this piece.”
This, after digging up and re-spreading so much old manure, while sprinkling in such gems as, “My own view is that a Jobsless Apple will seek a merger with Google.”
If Apple did try to “halt publication of this piece,” could anybody really blame them for not wanting yet another hit piece to see the light of day?
Full piece of yellow journalism, which contains nothing we haven’t already read several times from other sources – Think Before You Click™ – here.
Psycho-babble blathering tripe, totally off the mark, assinine.
Apple did not need to try to stop it; it makes the author look like a mean imbecile hack.
It’s the “Time, ” what would one expect!
It’s getting to the point where I’d rather not watch TV, or read anything. Just make music and drop out. Aggravating- journalism must have Edward R. Morrow and Cronkite turning over in their graves- our Founding Fathers would stage another Revolution to set things straight- dismantle the Republicans, bring back the Whigs! I’m beginning to get really sick of this period in our history- literally. Such a dumbed-down, coarse, superficial culture. No wonder we have to get everything from China… funny- it used to all be “made in Japan.”
Where’s my time machine? And my Fountain of Youth… Back to the Future!
Steve’s dying…no he’s fine…no he’s dying…no he’s fine…
Geez, I’m sick of hearing people beat this old (not dead yet) horse.
On another topic, what’s going on with the MDN servers? I’m having a heck of time loading this page!
This is just more proof that British newspapers are total and absolute crap. They simply ‘make stuff up’ and have no integrity whatsoever. I lived in England for 4 years and have seen that ALL the newspapers are crappy. Even the venerable Times just ‘makes stuff up’.
And they also pronounce Los Angeles “Los Angeleeze” which drives me frickin’ nuts! Imagine what the tizzy the Brits would be in if I mispronounced ‘Worcestershire’.
Good read…
As though he is important enough that Apple would bother trying to halt his bowel movement.
soon to be a hoarse-Appleyard
-because when spaced, no one cares if you scream.
Like, for instance, rants about dismantling the party out of power so that the party IN power can stop ALL dissent.
I agree. Some crazy shit out there…
It wasn’t a bad article actually.
Maybe it was old stuff, but it was well pieced together.
I’m not sure whether Apple needed to squash it (assuming they tried!).
A truly awful hit piece.
Dear me, who owns this paper? Rupert Murdoch, wasn’t he a member of the A-Team?
He may as well have been, writing this drivel.
Gobbling like a turkey – classic!!!
The Sunday Times is owned by Rupert Murdoch, who is now an American, so perhaps you could take the crappiness of his newspapers up with him.
If it pisses you off so much, why did you stay four years? And if Merkans are so good at pronounciation, how come none of them can pronounce “Edinburgh” correctly?
What a Merchant Banker
Hi Britspissmeoff,
No stress, but I do like to know these things – how do I pronounce Los Angeles?
Obviously not EEZ, so maybe …IS? …ES?
Cheers from an English hilltop,
@ Britspissmeoff:
your comments are rich coming from a culture that can’t even pronounce aluminium correctly.
‘Aloominum’. Sounds like something a three year old would say.
American or British, even with all of our differences we should at least be able to agree that we’re all better than the French.
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American, British, French, everywhere….
We are a tabloid society, and as long as the media delivers platefuls of crap, there will always be people that will eat it up. It’s never anything newsworthy – just a bunch of BS.
Apple merging with Google? Maybe Apple BUYING Google, but even that’s a long shot. In any event, Steve is still with us, so who cares about what one a-hole writes about?
@britspissmeoff
“And if Merkans are so good at pronounciation, how come none of them can pronounce “Edinburgh” correctly?”
Or the Bush-special ‘nucular’… hahaha
Seriously though, I’d have liked to have been at the airport to wave you off when you finally left our sceptered isle.
(apologies to the world for Heathrow btw).
One less bigoted arsehole. Sorry- asshole…
Yet another yellow ‘piece’ of August journalism. Wipe and flush. Wash hands. Turn out the light.
A few years ago Bryan Appleyard wrote a long Sunday Times piece on Apple and immediately received a bashing from the more zealous contributors to MDN. I felt impelled to post a comment in defense and praise of the writer.
And with this new article and with the inevitable MDN comments, I feel I have to once again do exactly the same thing, virtually
repeating the points I made some years ago.
Appleyard is not a tech writer, nor even a business journalist. His writings cover a very wide area, usually, but not always, examining the arts, popular culture and modern behaviour.
He writes for a general audience (I expect, God forbid, that 90% of the people who read his article have never even heard of Steve Jobs) and his aim is always to entertain and inform, and his research is very strong.
He obviously is very interested in Apple (hence returning to the subject), but it is the phenomenon and motivation that intrigues him.
But what surprises me about the venom of some of the comments is that on the whole this is a very positive article, and at the very least Jobs comes out of it as a fascinating and interesting character. Yes, he has got one or two of the details wrong (you know the world won’t come to an end because of that), but his thrust is overwhelmingly accurate and insightful.
I, as an avid Apple watcher, had heard pretty well every anecdote, comment and evaluation he draws on and anyone who reads the article would feel that Apple products are pretty amazing.
So what’s not to like.
(For the record I have been a Mac user for twenty three years and in fact I barely know how to use a Windows PC. I do not work for The Sunday Times or any Murdoch business. I don’t know Appleyard from Adam)
Like any other article that points out “Fact’s” about Apple and SJ the Mac Zelots will foam at the mouth and call them liars and heretics. I worked for Apple for many years and I can tell you that Apple IS like the Mafia and is always looking for internal leaks. They make the greatest computer in the world, but the image of the “Fun” computer company is not what the reality is.
Wsteve32465:
Who said anything about a “fun” company? Apple is a force of nature, a fact that is easily lost (evidently) on the likes of you.
@Steve
I’m with you. i thought it was a well-written, entertaining piece. I’m a loyal Mac-Head and I don’t think this article in any way bashes Apple.
I thought the article was interesting. I don’t agree with all of it, and doubt some of the writer’s guessing about the future of a jobless apple, but I wouldn’t call it ‘yellow journalism’.
Some people on the thread need to lay off the kool-aid. I like to use macs, but that doesn’t make apple my religion, and I don’t agree with everything it does.
@Dirty Pierre le Punk
In the US “aluminium” is spelled without the second ‘i’ and is therefore pronounced ‘aloominum’ like an adult. But not like the grownup sanctimonious Brits with their outrageous exaggerated accents. You unpleasant peckers really are a joke. (Oh… and I’m not American…I’m British)