Things that make us go ‘Wah?’ Nielsen corrects crazy iPad app download stats

“The customarily competent media-survey firm, The Nielsen Company, has backtracked on its startling claim that one-third of all iPad users have never download an app,” Rik Myslewski reports for The Register. “The company now says that the number of download virgins is fewer than one in ten.”

Nielsen’s revised numbers:

“‘This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps,’ now reads a post on the company’s blog describing the study in which the download stats appear,” Myslewski reports.

Full article here.

MacDailyNews Take: Our original reaction regarding Nielsen’s wrong numbers was an incredulous “Wah?” Now, the stats make a lot more sense.

42 Comments

  1. You just HAD to go there, didn’t you?

    Well, then, I must say this . . . “These are the same people who say that Barack Obama was born on American soil.”

    See how that kind of thing goes? Don’t do it. Period. Don’t. Grow up and get a mature life.

  2. You just HAD to go there, didn’t you?

    Well, then, I must say this . . . “These are the same people who say that Barack Obama was born on American soil.”

    See how that kind of thing goes? Don’t do it. Period. Don’t. Grow up and get a mature life.

  3. So, how are they counting the apps that are downloaded ONCE and used on the other iPads in my house? That and iPads that are used in a corporate application may never download an app. They are set up as a carbon copy of the 20 in front of it and used for surfing the office server, presentations, …

    My grand daughters download apps because that is why we got both of them. Not all iPads are used the same!

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