MacDailyNews - Where Mac news comes first

Clueless, but a great ad for the Apple Store. Most folks are clueless, so they can identify!

May 15, 08 - 12:06 pm Comment from: The Other Steve

I love Joyce, she's so much fun.
She also illustrates how BADLY Apple stores are needed for the rest of us, er . . . them.

My god that woman is dense.

May 15, 08 - 12:13 pm Comment from: Follower

It's not that Kulhawik has never used a Mac before; it appears she has never used any type of computer at all.

The Wikipedia entry for WBZ states: "On Wednesday, April 2, 2008, it was reported that longtime sports director Bob Lobel, enternatinment reporter Joyce Kulhawik and TV-38 anchor Scott Wahle were among some thirty individuals fired in WBZ's staff reduction. It is expected that the three will leave the station in mid May, but that is not confirmed."

I know she's been on the air for a very long time, but maybe it's best that they get a media reporter that isn't so fascinated by the idea of a scrollbar on a window on an LCD screen that she has to show the city's mayor how novel it is.

Please don't treat Mayor Mannino like a novice!

May 15, 08 - 12:16 pm Comment from: MaLvado

Doesn't the genius know to hold down the shutter button first and then turn it around to aim at yourself. Simply lift your finger when you want to take the shot.

I thought the only people like her kind left on the planet:

A. Lived in the jungle (no offense jungle dwellers - it's what you do)
B. Were my parents

May 15, 08 - 12:18 pm Comment from: DLMeyer

The text below the movie window CLEARLY states "Entertainment reporter ..." ... Apparently some of you are totally clueless as to what that means. What it does NOT mean is any sort of technical chops. She'll go home to her brand new Vista laptop - supplied by her employer - and wonder why it doesn't seem to be able to do some of the things the one in the store did. She's visually attractive, has a nice voice, and knows how to shill a product. Any product. Doesn't need a clue, just something to aim the camera at.
It's a job, it pays well, and can YOU do it?

Cute...

Hope they offered her and the Mayor free joint training sessions.

I'm calling it.... 3G iPhone released at 6:00 p.m. (or during) the stores opening.

That WBZ-TV Video is a great Apple ad. Let the mayor charge a few thousand MBAs to the city of Boston.

May 15, 08 - 12:38 pm Comment from: JAYGEE

I have never seen an iPhone, let alone used one, but I would know the basics of using it, from what I have seen online.

Wow, that MDN Take is some vicious shit - and all of it absolutely true!

I love this site!!!

May 15, 08 - 12:42 pm Comment from: DLMeyer

The people let go from WBZ were let go for "corporate" reasons. The suit (another specialized category of "employee") that made the decision may not even have seen any of their work. Lobel and Kulhawik made the mistake of staying around too long and of "getting old" - they're both over 30. That they both can tout good ratings only means those ratings are about to drop. Sometime. Soon. Maybe. No, CERTAINLY. Yeah. It's always happened before. And kids respond better to younger faces. And kids are the target audience. So. Over 30 is out. End of story.
Such is the world of corporate entertainment.

I think WBZ should be commended for hiring the "special" people. There's not many jobs they can do out there, and standing around with a microphone and asking questions like, "What does this do?" and making observations like, "So, this is like opening pages of a book" is perfect for them.

Kudos WBZ.

This is a great example of how patient and helpful a good Apple specialist can be, as compared to a Best Buy sales agent. But I must admit, the quality of these Apple specialists do vary quite a bit

May 15, 08 - 12:46 pm Comment from: Mr. Reeee

Very funny!

Having a complete doofus go crazy over simple Mac things is a pretty good way to demo something. Other doofii can say, if that doofus can do it, maybe I can, too.

Oh my GAWD, that's spectaculah!

May 15, 08 - 12:47 pm Comment from: GizmoDan

The video is a great ad for Apple products and Apple stores.

May 15, 08 - 12:49 pm Comment from: The Dude

My gawd, I could not watch any more of that. When she called the mayor over, I had to close the video. She is the most annoying "reporter" I have ever heard. Was Fran Drescher not available or something?

I am sure she has an audience that loves her and listens to her since they are as clueless as they are.... so I guess that will be good for Apple.

The Dude abides.

By the way, Ms. Kulhawik is sincere, pleasant, enthusiastic and attractive...there should be no complaints about her...she happens to be a technology novice and demonstrates perfectly why the new Boston Apple Store will be so useful to so many.

Mayor Mannino is a dolt who somehow keeps getting re-elected despite his speech impediment and incoherent babbling. Opie & Anthony were right to pull that April Fool's prank years back.

May 15, 08 - 12:51 pm Comment from: Cascadians

Wow, that complete cluelessness leaves me wondering how these people continue holding paying jobs.

I enjoyed that video. I thought it was great to see her so excited. And the Mayor clip was priceless. Im in the entertainment industry all day and forget how many people have no idea how wonderful Apple is or are up on the technology of today. That was refreshing. Looks like a great store. Proud of Apple. Chris

May 15, 08 - 12:54 pm Comment from: Amazin1

Oh my god -- PLEASE tell me she is faking all that "surprise" attitude! I about barfed watching and listening to her! My five year old grandson knows more about this stuff than she does! This is the epitome of what news and entertainment has gotten to in this country! No wonder we have the bumpkin we now have in the White House!

Local tv people are idiots. The funny thing is how they think they're such celebrities.

Please clarify next time. I don't know if the "jaw-dropping" video referred to the details of the store or the fact that this reporter is so oblivious to such obvious things.

May 15, 08 - 01:04 pm Comment from: The Dude

@ DLMeyer
"She's visually attractive, has a nice voice, and knows how to shill a product. "
OMG, you are joking right? Has a nice voice? Fran Dreschers voice gives me goose bumps (in a bad way, like nails on a chalk board)... and I rather listen to her for 6 minutes than this annoyance.

Maybe they can send over Jar Jar Binks to do the next interview... "Missa Maya... looky this... two finga skwolling." Couldn't be any worse than her.

The Dude abides.

That was sorta painful to watch. She had better get a Mac, building her own PC ain't gonna happen..
...btw.. What does this doooooooooooooo. oops. (omg, ponies!)

May 15, 08 - 01:19 pm Comment from: Harvey

In a television show, writers often have one character play dumb and another answer the question. It eliminates the need for a narrator.

That oblivious naïveté is more likely feigned to give a rationale for explaining the products to possibly clueless viewers.

May 15, 08 - 01:35 pm Comment from: Chuck U Farley

Let me check....

Nope, my jaw is still in place.

Did I miss the "jaw-dropping" part?

May 15, 08 - 01:35 pm Comment from: The Dude

"Harvey
In a television show, writers often have one character play dumb and another answer the question. It eliminates the need for a narrator.

That oblivious naïveté is more likely feigned to give a rationale for explaining the products to possibly clueless viewers."

Either:
A: She is damn good at selling herself as a complete buffoon.
or
B: She is not acting, this is who she is.

For some reason (maybe dealing with numerous TV "personalities") I think it is "B", not acting. Hell.... maybe she is a great actress and will get her own show where she is a nanny and takes care of some guys kids and falls in love with the guy. She sure has the voice for it.

The Dude abides.

"Ms. Kulhawik is sincere, pleasant, enthusiastic and attractive...there should be no complaints about her...she happens to be a technology novice and demonstrates perfectly why the new Boston Apple Store will be so useful to so many."

exactly.

Harvey,

It's not a "television show." It's a news report; a feature story, to be precise.

Kulhawik couldn't act if her life depended on it. She is that clueless.

MDN is right, as usual.

May 15, 08 - 01:49 pm Comment from: skeeter

Here in Southern California, we've got the inimitable Hewell Howser, the perennially-awestruck southerner, fascinated by everything. What I wouldn't give to see him hosting that clip.

On the other hand, I'm incensed to see they're getting rid of Bob Lobel - and not for any performance-related reason! All those years I watched his drunk ass on TV, swearing every time that'd be the last time we saw him on air, after saying fill-in-the-blank. Nothing beats on-air talent who so delightfully dont give 2 shits about their job.

Never underestimate the lack of intellect among the masses. Proof that a pretty face will get you on TV at least.

May 15, 08 - 02:06 pm Comment from: British Mac Head

She may not be all that clued up but marks out of ten, I'd give her one!
Seriously though. Many people are so scared of tech they avoid it like the plague because it confuses them. So it's kind of nice to see an obvious technophobe finding Apple stuff so interesting and impressive.

What a cutie!

May 15, 08 - 02:15 pm Comment from: Buster

Ms. Kulhawik seems to be a very happy person which once again supports the cliche... ignorance is bliss.

@Chuck U Farley
Didn,t you see it. The Jaw dropping part was how stupid they are!

un-f'ing real
this broad makes how much???

May 15, 08 - 02:44 pm Comment from: freefromdesign

Doofii... priceless!

Katie should be getting both a iPhone and a iMac from Jobs and Company very soon.... talk about press exposure... she should be sent to all Apple store opening!

Priceless!

Is it safe to say that Katie was a PC user before taking this asignment... not anymore, that girl is 100% Mac now!

I've made it through 16 seconds so far.

May 15, 08 - 03:06 pm Comment from: MacRaven

Wow, (from watching the news babe and the Mayor), I never realized Boston was a whole 'nother planet!

I was going to say something snarky about Ms Kulhawik, but reading the other people's comments who were charmed by her has warmed my heart. So has the 70 point increase in Apple's stock since I bought in in February. I think I owe her a tip.

OMG...that video link is absolutely hilarious. That reporter seems absolutely in awe at such marvels as the concept of a camera phone, and displaying...anything on a computer screen. How does a modern news reporter have no idea what a computer/phone is used for???

Once again MDN shows it's elitist attitude along with all the other snobs that visit this site and you wonder why Apple groupies have such a bad rep.

There are many competent and successful people in the world that only use a computer for email and word processing. Most people have never touched a Mac so why is it so amazing that they might have a reaction like the ones that we saw in this video?

Instead of insulting them why not get excited that more and more people are finding out how much easier Apple products are to use? BTW, her questions and comments were legit and not dumb. After seeing an iPhone for the first time and being amazed at all it could do with ease why wouldn't see ask if there was something special about the Macbook Air and what you could do with it? The multi-touch pad is a cool feature that would amaze anyone who hasn't used it before.

Her report will do more to promote Apple products then most here will do in a life time. People that have never used an Apple product will go to the store to check out what she was so excited about.

I think she called MacBook Air a 'McBook Air'. It must be Irish.

This MDN article, and most of the comments, is as anti-Apple as anything Enderle could come up with in his wildest dreams, and then some.

Here's a person who is truly awestruck with Apple products and showing it and you are spiting her?!

Shame on you.

May 15, 08 - 04:43 pm Comment from: Follower

@pro:

Everyone's spinning this as "She was impressed by an Apple product."

My impression was that Kulhawik was fascinated by the existence of the World Wide Web. That's the source of my incredulity. (Either that or she thought the MacBook Air was so small it could only be a large e-book reader, and could not make the connection that it was a computer just like the one in her office. But I suspect the former.)

So apparently you want to call us snobs for using the internet. As for Kulhawik, Sen. Ted Stephens should call her and explain to her that the internet is a series of tubes.