Tim Cook - Steve Jobs’ temporary replacement at Apple - seen as strong, disciplined manager
Wednesday, January 14, 2009 - 09:30 PM EST
"Unflappable, analytical and highly disciplined. The man taking the reins at Apple Computer [sic] may not fill the role of brilliant visionary that Apple fanatics have assigned to Steve Jobs, but analysts say that veteran executive Timothy Cook has the right qualities to run the trend-setting technology company for at least the next five months," Brandon Bailey reports for The San Jose Mercury News.
"'He's the guy that makes sure everything gets executed properly,' said longtime Apple observer Tim Bajarin, president of the consulting firm Creative Strategies. 'He's excellent at getting things done,'" Bailey reports. "The 48-year-old Cook is 'not a product innovator,' said Brian Marshall, an investment analyst who follows Apple for Broadpoint.AmTech. 'But he runs a very tight ship.'"
"Cook has been running many aspects of the ship since Jobs hired him in 1988 [sic] to overhaul the company's manufacturing and distribution networks, which were notoriously disorganized at that time," Bailey reports. "Now, as Jobs embarks on a medical leave until the end of June, analysts say Cook may be among the leading candidates to fill the Apple chief executive's post, should Jobs decide to permanently cut back on his role at the company... Cook filled in for Jobs once before, when the celebrated CEO took two months off to recuperate from cancer surgery in 2004."
MacDailyNews Note: Cook joined Apple in March 1998, not "1988."
Bailey continues, "With a courtly manner and quiet Southern demeanor, the Alabama-raised Cook doesn't shout or pound the table, according to those who've seen him at work. A recent article in Fortune magazine described a management meeting in which Cook was discussing a problem with Apple's Asian operations. 'This is really a problem,' Cook reportedly said. "'Someone should be in China driving this.' Thirty minutes later, Cook turned to a subordinate and calmly inquired: 'Why are you still here?'
Bailey reports, "The man immediately left the meeting, the magazine said; he drove straight to the airport and flew to China without a change of clothes."
"Although he's one of Apple's highest-paid executives, with stock options that made him a millionaire many times over, he shares Jobs' preference for wearing jeans and sneakers to work. Cook reportedly favors shoes made by Nike, where he's been a board member since 2005," Bailey reports. "While the boss is gone, Apple employees and investors will be watching Cook closely. Some analysts suggest that other executives are better positioned as potential successors to Jobs, but Marshall said Cook's operational skills could carry him to the next level. 'I view this next six months as Tim Cook's trial period as CEO,' Marshall said."
Full article here.
MacDailyNews Note: Cook is Apple's highest-paid executive, with a salary of $800,000, according to a report by Michael Liedtke for The Associated Press. Full article here.
[Thanks to MacDailyNews Reader "James W." for the heads up.]


Look at the bright side, how much can Tim Cook mess up in six months?
Everything will be ok everyone just hang in there.