Time Magazine’s Gadget of the Year: Apple iPhone
Wednesday, December 12, 2007 - 09:30 AM ESTThe iPhone changed the way we think about how mobile media devices should look, feel and perform. The design is exceptional inside and out: It's got a slick glass-and-stainless steel case and an elegant touch screen loaded with eye candy. It's an iPod and a 2-megapixel camera. Images and video clips display vertically or horizontally — they reorient themselves depending on how you hold the thing. When the phone detects a wireless network within range — your own home wi-fi set up or somebody else's — it lets you tap once to connect, and then proceed with your Web surfing, Google mapping, emailing and other activities that can otherwise be painfully slow over AT&T's cellular network — the only one, unfortunately, that carries iPhone calls. - Maryanne Murray Buechner
Time also named Apple's iPhone TV ad, "Meredith," #5 on their "Top 10 TV Ads" list:
Documentary filmmaker Errol Morris directs a series of spots in Apple's signature clean style that document the various ways iPhone owners are utilizing their new toys. In this one, a guy describes how he retrieved a forgotten name minutes before a meet-the-boss dinner by pulling up a wedding web site on his iPhone under the table. No need for high-concept. The super-gadget sells itself. - Rebecca Winters Keegan
Apple's "Meredith" ad:
Direct link via YouTube: http://www.youtube.com/watch?v=-xjPHlLO0R0
Time Magazine's "50 Top 10 Lists of 2007" can be found here.
[Thanks to MacDailyNews Reader "MIke in Helsinki" for the heads up.]
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Ah, there is order in the world, after all. Good call, Time.