MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Mon, Dec 01, 2008 - 01:35 PM EST  —  AAPL: 90.22 (-2.45, -2.64%)  |  NASDAQ: 1445.25 (-90.32, -5.88%)

UK teens agree on most-wanted brand: Apple iPods, Apple MacBooks and Apple iPhones
Tuesday, October 02, 2007 - 01:45 PM EST

"The average monthly income of 15-19 year olds was £214 last year, according to a poll of 6,000 teens by Mintel, the market research company," James Hall reports for The Telegraph.

"As well as being wealthier, Mintel's research shows that teenagers across the board are also more responsible, more technologically literate and more unpredictable than ever before. And this is presenting a big challenge to companies trying to sell things to them," Hall reports.

"On the plus side, businesses have an ever-expanding market to go for. Verdict Research estimates that UK teenagers spend an average of £3,300 a year on consumer goods. However, giving these shoppers what they want is the hard bit. Teenagers no longer shop in herds, and attempts to deliberately target this demographic tend to be cack-handed or patronising and often end in failure," Hall reports.

"When the teenagers were asked about what brands they liked, most of the girls mentioned Ugg, which makes sheepskin boots, because of its subtle logo. And when asked what brand they most wanted, there was only one that they all agreed on: Apple iPods, Apple MacBooks and Apple iPhones. Even those whose iPods had broken said they wouldn't defect to rival Sony, which also sells MP3 players. 'It's all about the iPod right now,' came one answer," Hall reports. "This point highlights a fundamental rule about selling to teenagers: they cannot be led. In fact, things that adults think that teens think are cool are generally not cool... And all the evidence points to the fact that where teenagers go, fat profits follow."

Full article here.

[Thanks to MacDailyNews Reader "Tacitus" for the heads up.]

  • Social Web
  • E-mail






Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: ( = registered)

Oct 02, 07 - 12:57 pm Comment from: MikeR

Apple doesn't sell mp3 players.

Oct 02, 07 - 01:05 pm Comment from: Mr. Pedantic

MikeR,

All Apple iPods play MP3, so, yes, Apple sells MP3 players:

http://www.apple.com/ipodtouch/specs.html

Oct 02, 07 - 01:05 pm Comment from: @MikeR

My iPods play mp3s. I believe every iPod does.

Oct 02, 07 - 01:07 pm Comment from: Spark

Sure they do. iPods play mp3. Come on!

Oct 02, 07 - 01:07 pm Comment from: Macaday

The teenagers were consulted at a Piper Jaffray conference...so expect them to bump up AAPL targets yet further..

Oct 02, 07 - 01:12 pm Comment from: G Spank

MikeR, an average dude who buys into the FUD.

Oct 02, 07 - 01:22 pm Comment from: matt

guys, MikeR couldn't have been serious. that'd be like saying they don't sell macs, or microsoft doesn't sell windows. (well, if we're talking about vista, i suppose that last one would be true..!)

Oct 02, 07 - 01:44 pm Comment from: grok

"attempts to deliberately target this demographic tend to be cack-handed or patronising..."

"cack-handed"? Brits, help us out here...

Oct 02, 07 - 02:24 pm Comment from: John Crawford

@grok

Cackhanded = Left-handed i.e. awkward

Oct 02, 07 - 02:32 pm Comment from: MikeR

Apple sells iPods.

Oct 02, 07 - 02:44 pm Comment from: Twenty Benson

Hang on a minute - if their income is £214 a month, and they spend £3,300 a year on consumer goods that leaves them £732 in debt per annum. Who taught these people good housekeeping?

Oct 02, 07 - 04:14 pm Comment from: Fatty Arbuckle

Parents, Twenty Benson, parents. Who didn't teach these spoiled brats housekeeing or accounting, but rather taught them that their parents are a bottomless pit of philanthropy. (Sigh)

Oct 02, 07 - 04:18 pm Comment from: Camel's Milk Drinker

Cack handed!

After one too many glasses of Camel's Milk, the result is quite simple (if you have been following my wittysims*) In order to prevent oneself from the embarrasment of dropping a really large fart, those marketing lot have covered their arses with their hand only to find that they have released some cack with the fart hence cack handed!!!!!!

Only happens to people who take themselves far too seriously!

But seriously I go on to add.....Those teenagers have learnt from the many scares printed in & lauded over the various media that listening to so called experts is not always a reliable activity to undertake. This follows:- BSE or Mad Cow Disease (something camel's do not suffer from) Salmonella, Foot & Mouth (not what politicians do these days), Blue tongue (not scoffing from too much blue sherbert), Triple Jab (nothing to do with atheletics), Gulf War (not the gulf between the young & old), WMD (not MDN) and the list goes on.....SO are you surprised that the youth today actually think and analyze what it is they spend their money on?

Do Not Drink & Drive Camel's Milk!!! lest you end up CACK HANDED!!!

Oct 02, 07 - 04:33 pm Comment from: spyinthesky

Mike R, a great career as an Enderle analyst awaits

Oct 02, 07 - 06:39 pm Comment from: ChrissyOne

@ Twenty Benson

The answer is obvious:

Americans.

Oct 02, 07 - 06:42 pm Comment from: MikeR

My iPod doesn't contain mp3's, only ACC.

Oct 02, 07 - 07:11 pm Comment from: Himself

@MikeR

While you were trying to be amusing... *sigh*
You could *try* to be accurate, it's AAC

http://en.wikipedia.org/wiki/Advanced_Audio_Coding

Thanks for reading my little rant.

LG

Oct 03, 07 - 08:23 am Comment from: max

If 15 year olds are spending £3300 is their parents money.

Reader feedback page 1 of 1 pages:

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my personal information   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: