Upgraded Steve Jobs to steal the show at Apple’s September 9 special event?

“As of this writing, there’s about 24 hours until Apple hosts its latest product event, and speculation about what the company will release has become a blood sport,” Jim Goldman writes for CNBC.

“I would argue that the biggest release will be an upgraded Steve Jobs, and that at least this time around, the products will take a back seat to his return, quite literally, to center stage,” Goldman writes. “ure, there’s the requisite speculation about what new attributes a new class of iPods will feature; whether the iPod Classic gets an even bigger hard drive, or gets retired all together; whether new iPod Touches and Nanos get cameras; whether Paul McCartney or Mick Jagger joins Jobs on stage.”

“It’s ‘Jobs on stage’ that will be the show stealer,” Goldman writes. “Make no mistake: Jobs is back, in charge, firmly in control. Yet it’s one thing to hear it, or read it, but it’s a far different proposition to see it. Apple’s shares are running today and it very well could be a ‘buy on the rumor’ scenario, but I get the feeling investors will build on that momentum tomorrow as long as Jobs serves as ring master.”

Goldman writes, “For the past year, Apple has stressed its “deep bench” and that the company is bigger than just one guy. While I believe that to be true, that message will fade to the background Wednesday.”

Full article here.

35 Comments

  1. “For the past year, Apple has stressed its “deep bench” and that the company is bigger than just one guy. While I believe that to be true, that message will fade to the background Wednesday.”

    That is the very reason Jobs might not appear. Apple might not want that message to fade into the background.

  2. Apple can easily keep their “deep bench” image, while Steve still gives keynote presentations. An Apple event is, for most people, more exciting to watch when Steve is presenting it. People have seen that Apple runs well enough without Steve there. Now, give us back our Stevenotes!

  3. Steve Jobs may make an appearance, and maybe even introduce a key new product or service, but I don’t think he needs to “MC” the event as he did in the past. That would reset the public expectation back to Apple needing him to personally run these special media events every time, and that would be a step backwards. If he does it this time, every time he does not in the future (for whatever reason), the media will be abuzz once again with health rumors.

    Steve Jobs is most valuable as Apple’s leader and visionary founder. His lieutenants have proven they can put on these “dog and pony shows” for the media, and do it competently; so let them keep doing it.

  4. How many of these have we sat through, kids? How many such articles on the day before have we read? Face it: tonight, we’ll all go to bed with visions of sugarplums dancing through our heads. And by noon Pacific time tomorrow, we’ll all swoon with some disappointment. And if you’re not disappointed, the pundits will be.

    I can hear it now:

    “WHAT?!!??? NO CLOUD-BASED ITUNES???!!??? NO TABLET? AAAAANNND WHADDAYA MEAN THAT THERE AIN’T NO NUCLEAR-POWERED TABLET????”

    And on and on.

    CNet will sniff at the event. Dvorak will be in his usual lather, foaming at the mouth. Enderle will say that Windows is better. TechCrunch will declare that Apple is doomed. Some butthead at Reuters who’s been getting blown by hookers sent by Microsoft will do a drive-by attack story that, since it’s anonymously posted, can’t be refuted. Cramer and his frigtard pals will start an anti-Apple rant. Bloomberg will circulate more poison pen stories that Steve Jobs looks thinner, that he only has hours to live and if he does not appear at all, this confirms that he is dead, and that Apple should get slammed by the Feds for a cover-up. Wall $treet will sneer and promptly start a sell-off of Apple stock. And basically, the world as we know it will end. Or so it seems.

    Did I miss anything?

    It’s a frickin’ circus.

    It’s all bullshit. But you already know that.

    So, put on your protective suit, your Snell-approved crash helmet and go to a place of safety for the next two weeks, preferably one that is lead- and copper-lined with padded walls. Beyond the good news tomorrow, you can expect a torrent of vomit spewed forth by the frigtard pundits, analysts and their ilk.

    I used to look forward these announcements. But it’s not fun anymore. I used to have a childlike sense of wonder, and I still want to. But the pundits have an agenda. We’re just collateral damage.

  5. Much as one might like the tag ‘3rd coming’ or SJ 3.0 etc. I believe he hasn’t ever really left his 2.0 stage, to make it officially the 3rd act. The guy hasn’t delivered a string of failures either.

    Therefore, I believe he is still on his 2nd act, until he maybe actually retires one day from Apple and gets into, oh I don’t know, professional wrestling or some such.

  6. I was just doing some reading on the Beatles, and I have found a little tidbit that might be interesting. With the Beatles’ Rockband game and remasters coming out on 09-09-09 followed by Apple’s “It’s Just Rock n’ Roll event”, I crossed referenced something that has been talked about regarding a digital download of an unreleased John Lennon song. During the Anthology series the surviving Beatles had a third unfinished demo track to be cleaned up, new tracks recorded with a verse written for the unfinished song. This was going to be the third title track for the third Anthology album. Free As a Bird lead the first Anthology, Real Love lead the second Anthology and it made perfect sense to add a third unreleased new Beatles track for the third and final Anthology album. However for some reason the Beatles only recorded for two days before they decided not to include it on the Anthology Series.

    There are two unfinished songs: One is called “Then and Now” and the other is called “Carnival of Light”. Below from Wikipedia it has been referenced that “Then and Now” would be released as a digital download. Maybe this would be the exclusive to iTunes. I know this would really make Steve Jobs extremely happy to partake in Beatles folklore.

    “Throughout 2005 and 2006, press reports speculated that McCartney and Starr would release a complete version of the song in the future. On April 29, 2007, it was reported in the Daily Express[1] that the song may be released to coincide with the Beatles catalogue being released for the first time via digital download. Additional reports circulated that same year[2] that Paul McCartney was hoping to complete the song as a “Lennon/McCartney composition” by writing new verses, laying down a new drum track recorded by Ringo, and utilizing archival recordings of George Harrison’s guitar work.”

    Then and Now raw 1977 recording:

    Carnival of Light:

    too many listed not sure which is the correct version.

  7. @Old Fart

    You are right on target.

    I would personally like to see Steve on stage.

    However, I really feel he shouldn’t attend because it will unleash even more stories about his health and how he looks etc, than if he doesn’t appear.

  8. “I would argue that the biggest release will be an upgraded Steve Jobs…”

    Gentlemen, we can rebuild him. We have the technology. We have the capability to build the world’s first bionic man. Steve Jobs will be that man. We can make him better than he was before. Better, stronger, faster.

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