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Mon, Dec 01, 2008 - 05:32 PM EST  —  AAPL: 88.93 (-3.74, -4.04%)  |  NASDAQ: 1398.07 (-137.50, -8.95%)

Usability tests show Apple’s iPhone blows away the competition
Friday, September 21, 2007 - 05:17 PM EST

"We all know that in the technology world, the hype about new products often doesn't match reality," David Haskin reports for Computerworld. "So it's fair to ask: Is the iPhone as good as its hype? In particular, does iPhone's much-discussed touch-screen interface really make using the device simpler and more intuitive?"

"Everybody will have an opinion, but what's need is something more objective and definitive. So an expert in the field -- Perceptive Sciences, an Austin, Texas-based usability consulting firm -- was asked to examine and compare the iPhone and two competitors [HTC Touch and the Nokia N95]," Haskin reports.

Haskin reports, "The results of its tests were unequivocal: While the iPhone is not the most feature-rich device, this group of experts found that when it comes to usability, iPhone does, indeed, live up to its hype."

"In terms of usability, iPhone blew away its two competitors. Its overall score in the usability tests was 4.6 out of 5. The HTC Touch was a distant second at 3.4, and the Nokia N95 scored 3.2," Haskin reports.

Full article here.

[Thanks to MacDailyNews Reader "john" for the heads up.]

MacDailyNews Take: The findings are rather obvious to anyone who's ever used the iPhone and tried to use or seen people try to use the others. For others, it's helpful to cut through the FUD. Here's a video comparison:

Apple's iPhone:


HTC Touch:



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Reader Feedback: ( = registered)

Sep 21, 07 - 04:23 pm Comment from: Vlad

Tell that to Maddox.

Sep 21, 07 - 04:43 pm Comment from: LunarLander

Apple continues to BLOW the compitition.

The rest don't stack up.

Sep 21, 07 - 04:50 pm Comment from: Spark

I ran into an old business associate of mine last weekend. He saw my iPhone and asked about it. After about 5 minutes he was blown away. He said he had heard all sorts of claims but thought it must have been mostly hype. After seeing it demo'd he said Wow, the hype is for real. We had a chuckle over the $200 price drop, but it was quite evident that the new pricing is what got him actively checking out the iPhone, and this guy has plenty of money. The iPhone now not only looks damn sexy and droolworthy, it is now a great value. Sales are going to go through the roof over the next 6 months.

Sep 21, 07 - 04:54 pm Comment from: macsgalore

And in other news, scientists discover that the sun is really hot.

Apple's products ALWAYS beat the competition in "Usability".

Sep 21, 07 - 05:06 pm Comment from: Originalrecipes

This study is all wrong. I want to be able to create and edit full blown PowerPoint presentations, multi sheet Excel spreadsheets and minimum 1000 page Word documents. I will never buy a Smartphone that cannot do any of these things. Yes it may take me several days and I may get a massive headache doing PowerPoint slides on a tiny screen, but its worth it. Thats why I love Microsoft and their dynamic duo of leaders Bill Gates and Ballmer. They had the foresight to see that user would love to be able to fully edit and create MS Office documents on their handhelds no matter what the screen size.

Sep 21, 07 - 05:42 pm Comment from: @Originalrecipies

Is that you Zune Tang?

Sep 21, 07 - 05:49 pm Comment from: Reclaimer

"Usability tests show Apple’s iPhone blows away the competition."

A sixth grader could have told us that!

The iPhone is marvelous!

Sep 21, 07 - 06:11 pm Comment from: Algr

What is amazing is that the guy who did the HTC Touch video honestly seems to think he owned the iPhone! People get so caught up in their own way of doing things that they miss what is around them.

Sep 21, 07 - 06:31 pm Comment from: No Squirt For You

"People get so caught up in their own way of doing things that they miss what is around them."

You just nicely summed up the thought process of the majority of computer users.

Sep 21, 07 - 06:35 pm Comment from: iPhone rocks!

Man, that HTC phone, in addition to being unusable, is friggin' butt fugly!!!

Sep 21, 07 - 06:43 pm Comment from: unfettered

Tonight I'm not eating steak. We're having sushi!

Sep 21, 07 - 06:44 pm Comment from: justme2

With the iPhone I have:

* a phone where I can actually HEAR the person at the other end (especially my husband and he's not exactly Mr. Smallvoice)
* a calendar that I can sync with my Mac so I can keep track of appointments on the go
* real Internet so I can check transit schedules and sports scores easily
* real email so I can check it on the way to school and make sure my instructor's going to be there

When it was first announced, I went "eh" -- now I wonder how I survived without it.

Now all they need to do is make it possible to sync notes between the iPhone and the computer, and we might be close to a Palm-killer.

MW: I wish I'd had the money to buy Apple stock when everyone was predicting its demise -- I'd be a multimillionaire by now...

Sep 21, 07 - 07:11 pm Comment from: Dan

justme2:
You said "Now all they need to do is make it possible to sync notes between the iPhone and the computer, and we might be close to a Palm-killer."

Just email text or Word documents to your iPhone. The save them.

Sep 21, 07 - 07:29 pm Comment from: MacFanatic

Usability tests show Apple’s iPhone blows away the competition

As a Mac fan I must say yes. However the competition REALLY sucks for right now.

I'm seeing some brand new products that are in prototype stage that combine 3D GPS, 3G phone, camera, music, photos, video and a full fledged operating system with a REAL processor all on a device slightly larger than a iPhone with a similar touch interface.

You can toss your laptop, phone, gps and camera right in the trash, this thing will do it ALL!!

Lets say this, if Apple doesn't come out with something that totally tops the iPhone come January, they are going to be left in the dust by this new device come March 2008.

I'm not kidding. Oh they also need to improve quality control too.

Because the same folks making the new toys I've mentioned are the ones behind the defective iPod Touch, iPhone and Fatty screens.

They are setting up Apple to fail.

Sep 21, 07 - 07:31 pm Comment from: Peter

"I want to be able to create and edit full blown PowerPoint presentations, multi sheet Excel spreadsheets and minimum 1000 page Word documents. I will never buy a Smartphone that cannot do any of these things. Yes it may take me several days and I may get a massive headache doing PowerPoint slides on a tiny screen, but its worth it."

While the remark is facetious, it does bring up a decent point.

The one place where the iPhone lost was in functionality. Third party developer support is important for these sorts of things. If the phone can't do the things I want to do, it doesn't really matter that it can do the things I don't care that much about effortlessly.

Sep 21, 07 - 07:42 pm Comment from: Reclaimer

Do not fret, children! New and much better iPhones are on the way!

Sep 21, 07 - 07:48 pm Comment from: R

@MacFanatic--

It's easy to think that once this mythical device shows up, everyone will eat it up. Chances are, they won't. Likely, it'll cost too much, the implementation of the tech will be less than stellar, and usability may be functional, but not fun.

If iPhone-- and basically all of Apple's products-- shows anything, it's that more features isn't necessarily better. Even basic phones now are clogged with crap people don't use or don't know how to use.

And let's not even begin to get into the issue that "REAL" processor you mention is going to bring swapping out batteries that last 2 hours to power the REAL holo-deck.

It's pretty hard to imagine lil' Susie out with her friends with a pocket fool of batteries to swap out because she's looking for the nearest Regal Cinema in 3D. Never mind that she's the product of public education and can't read a map anyway, let alone 3D.

The only 3D she knows is on her report card... Somebody stop me... grin

Sep 21, 07 - 08:12 pm Comment from: R

Oh, and if what you say about the manufacturers setting Apple up to fail is true, the biggest concern is not the newest, coolest communications device on the block. It's the impending third world war.

Sep 21, 07 - 10:09 pm Comment from: jo1

Cool! But I love my blackberry http://www,myeclinic.com

Sep 21, 07 - 10:58 pm Comment from: kenh

I live in an area that does not have AT&T;so........

But what the iPhone has done is to make me realize how totally useless or unuseable 90% of features are in my conventional cell phone.

Never considered it before, just accepted it.

Like Windows (hmmm, think there is a connection?)

Sep 21, 07 - 11:23 pm Comment from: Nosrac

Every day I get people coming up to me and saying "Hey! You're the guy with the iPhone, right!? Let me touch!", etc.

Of course it blows them away. That's been evident since I've gotten it wink

Sep 21, 07 - 11:41 pm Comment from: baldguru

I get a kick out of folks who want the iPhone to "do everything!" If you think back to the first Leopard intro, remember the new features coming in Mail? Notes, lists, etc, etc. At the time I was thinking this was not what email was intended and his Steveness was travelling the MS path. But now it begins to make much more sense as part of a long term plan to sneak features in "thru the back door..."

Sep 22, 07 - 12:27 am Comment from: TowerTone

Two things that amaze me-

1) I got an iPhone yesterday (even though I have a company issued Samsung). Amazing!

2) "Perceptive Sciences, an Austin, Texas-based usability consulting firm". Perception in Austin? Amazing!

MW:analysis

Sep 22, 07 - 12:58 am Comment from: Crickets

@TowerTone,

Chirp.

Sep 22, 07 - 01:59 am Comment from: DJ Rizzo

I have no doubt that the iPhone interface has greater "usability;" I love the interface! But I wish I could agree as for my overall definition of usability - mine includes being able to do all you need to do.

The fact of the matter is that my Treo does almost everything the iPhone does (the one exception is playing iTunes protected content). When it comes to music, photos,email, the web, and watching videos the iPhone kicks the Treo's ass; no doubt. And when it comes to looking cool and having an awesome interface the iPhone wins again.

But when it comes to syncing notes, tasks, multiple calendars, databases, office docs, freeware, games, etc the Palm wins hands down. (Oh and with Treo you can take videos and send MMS videos and photos to others).

But Palm wins for just one reason: being around longer and being open to 3rd party development. I am positive that if Apple allowed full 3rd party support the Treo would cease to exist because all the holes will be filled.

It's frustrating to me because I would LOVE to have an iPhone but I rely on too many apps that are on my Treo but has no equivalent on the iPhone. It's really making me mad right now because I need to replace my 650 due to too many drops and I wish the iPhone could do it for me... but I'll probably end up with a 680.

Sep 22, 07 - 06:41 am Comment from: Petey

The User experience of the HTC phone sucks compared the the iPhone.

Just spending 10 seconds looking at those 2 videos shows that.

No competition.

And dont think about copyin the iPhone ui and interface - its patented up to the eye balls.

Sep 22, 07 - 06:55 am Comment from: Petey

re: As a Mac fan I must say yes. However the competition REALLY sucks for right now.

I'm seeing some brand new products that are in prototype stage that combine 3D GPS, 3G phone, camera, music, photos, video and a full fledged operating system with a REAL processor all on a device slightly larger than a iPhone with a similar touch interface.

You can toss your laptop, phone, gps and camera right in the trash, this thing will do it ALL!!

Lets say this, if Apple doesn't come out with something that totally tops the iPhone come January, they are going to be left in the dust by this new device come March 2008.

I'm not kidding. Oh they also need to improve quality control too.

Because the same folks making the new toys I've mentioned are the ones behind the defective iPod Touch, iPhone and Fatty screens.

They are setting up Apple to fail.


----

THIS PRODUCT WILL FAIL.

Apple has proved with the iphone that you dont need a million apps and all the fancy crap to make a industry transforming device.

This 'so called' iphone kiler your talking about is useless.

If I wanna edit video etc I use a laptop with usable sized screen NOT a phone.

For me Apple has made the best phone ever, its does the one thing that all other phones cannot do simply - and that is make phoen calls.

Like Steve Jobs said, "the killer app ion a mobile phone is making calls" - and the iphone does that better than any other phone out there.

Your average person dont give a damn about 3D, GPS etc - all they want to do is use a phone that is damn easy to use to make calls.

Apple's culture of 'less is more' is their secret to success.

If only all other phone makers realised this.

The fact that the iPhone is the only true mobile that syncs with a computer at the OS LEVEL is something no other phone manufacturer will EVER be able to do.

Like I said earlier - the iphone is the best phone out there and Apple are already working on version 2 and version 3, thats what SJ said at the O2 launch.

And you can bet that version 2 is already ready for mass production - its just waiting for SJ to say ok lets start production.

Apple will release a whole suite of iphones with differing price points and features, just like the ipod and the price will fall.

I cant wait to my iphone in November - its the phone I have been waiting for for the last 10 years.

Sep 22, 07 - 09:34 am Comment from: joeknows

The Nokia phone has a built in bar code reader. Why the f*** would I want a bar code reader in my phone. The competition just doesn't get it.

Sep 22, 07 - 09:36 am Comment from: TowerTone

@crickets
crunch....

Sep 22, 07 - 10:01 am Comment from: VeriZune

@joeknows: i believe the reason for the Nokia to have a barcode is because the people in Japan use it as a credit card. Basically, u use ur phone like a credit card and i believe there is a video of it in youtube. It shows a man with the N95 scanning it in the subway to get access and also using it in a kiosk to buy things. so yea the barcode is definitely not meant for the US market but the Japanese. The code is not activated for the US phones i believe.

back to topic, the article has a legitimate analysis of the iphone and that is what most people are looking for when they get reviews of a product.

iphone has definitely raised the bar for the competition and i believe that is a good thing since we must progress into better and better things. touch has been around for a while but its Apple that has made it mainstream and it will continue to do so with newer and newer products and before u know it, keys on a phone will be obsolete.

@ Macfanatic: there will definitely be better phones coming out from various manufacturers but it all comes down to the software that powers the phone. If it is not as simple as an iphone to use, u can be assured it will be DOA

Sep 22, 07 - 10:07 am Comment from: VeriZune

here u go, the link to the phones in Japan having barcodes

http://youtube.com/watch?v=s_sZmKH25vM

Sep 22, 07 - 02:20 pm Comment from: marcos

Hey Haskin, I put my iPhone into the hands of my Chimpanzee and a Blackberrry into the hands of my neighbor's kids and my Chimpanzee was able to email my neighbor's kids within 3 minutes and send their computer a picture of their dog that he was eating. And, the funniest thing is that they couldn't even call 911 to complain. Proof positive about the usability. We don't need no stinking studies. We have practical experience. Now I can't get the Chimp to let loose of the iPhone. The single biggest problem I now face. At least he only is holding a 4Gig phone. I'll let him keep it.

Sep 23, 07 - 01:20 pm Comment from: Nonchalant

This back and forth is so silly. The iPhone might be easy to use, but that doesn't mean everyone would love to have one. There are very specific features that I *must* have and the iPhone just doesn't have them.

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