Wal-Mart launches DRM-free MP3 music downloads at 94-cents per track
Tuesday, August 21, 2007 - 08:37 AM ESTWal-Mart today announced the launch of DRM-free MP3 music downloads, now available online at www.walmart.com.
At 94-cents per track and $9.22 per album, the new MP3 digital format delivers value, convenience and the ability for customers to play music on nearly any device, including Apple iPod and iPhone portable media players. Wal-Mart is one of the first major retailers to offer MP3 digital tracks with music content from major record labels such as Universal and EMI Music.
"As we consistently strive to help our customers shop smart at Wal-Mart, our new 'DRM-free' MP3 digital tracks give them the ease and flexibility to play music on virtually any device at a great value," said Kevin Swint, Wal-Mart's senior director and divisional manager for digital media, in the press release. "Also, we're excited to launch our MP3 catalog with major record labels such as Universal and EMI Music that includes music from popular artists like The Rolling Stones, Coldplay, KT Tunstall, Amy Winehouse, Maroon 5, George Strait and Nelly."
Wal-Mart's new MP3 music catalog includes hundreds of thousands of songs and albums, and will be continually expanded with additional mainstream and independent music content.
Wal-Mart will continue to offer its existing WMA-format music downloads. Customers may select the option of MP3-format downloads at 256 kbps for $0.94/track and/or WMA-format downloads at 128 kbps for $0.88/track.
MacDailyNews Take: We love it when a plan comes together! Steve Jobs has changed the world... again.
A side effect of this whole Steve Jobs-propelled DRM-free shift is that Microsoft's WMA format and DRM will be sidelined even further than it is already and ultimately limited to the "cheap low-quality" format which is perfectly apt given its corporate parent.


I think we can now safely say we have entered the "how the hell do we stop iTunes" phase - the shift from denial to pulling out all stops was quite rapid indeed.
Also love the double discount for WMA - dear customer, you really, really prefer this choice don't you?
How the worm turned!