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About time, someone from Hollywood with a clue, amazing.

Apr 30, 08 - 05:22 pm Comment from: HMCIV

That's great news! I imagine Paramount, Universal and others will likely follow suit eventually.

Apr 30, 08 - 05:27 pm Comment from: Macintosh

Hell yeah. That's what I like to hear. Bring it!

Apple TV is awesome, just need more content!

Just wait until we can search on Apple TV with an iPhone, instead of the remote... June?

Apr 30, 08 - 05:28 pm Comment from: zippy

oh man this is the best news I've heard all day! So sick of dealing with discs. Let the domino effect begin.. This is gonna be a huge bump for the Apple tv

Apr 30, 08 - 05:31 pm Comment from: macoverdose_dot_com

Bout time... thankgod

Apr 30, 08 - 05:36 pm Comment from: HotinPlaya

"it will have to make sure that the rules for a digital rental are at least as lenient as renting a DVD from Blockbuster"

72 hours, here we come

Apr 30, 08 - 05:37 pm Comment from: HotinPlaya

No MDN take?!?!

Apr 30, 08 - 05:40 pm Comment from: NeverFade

Good News.

I own an Apple TV, and the movie selection isn't that good right now.. so keep moving forward!

Apr 30, 08 - 05:47 pm Comment from: makemineamac

Great news!

Apr 30, 08 - 05:51 pm Comment from: HolyMackerel

Now that EyeTV integrates with FrontRow (via PyeTV) you can get live digital TV, pre-recorded movies off TV, on-screen TV guide, personal movies, handbroken DVDs, bought downloads and rental downloads on the one MacMini via FrontRow and into a standard older model TV with Apple's DVI-to-S-Video converter cable. EyeTV remote even has extra buttons.

Nothing missing. It can also act as a Mac.

Apr 30, 08 - 05:58 pm Comment from: Hentercenter

now if only theyd advertise it...

Apr 30, 08 - 06:02 pm Comment from: Jubei

Warner Bros. gets it. I knew Bugs Bunny was kicking butts over there. He's probably loving his ATV and straightened out those execs.

They finally admit 70 to 80 percent margin! greedy fn bastages.

Apr 30, 08 - 06:46 pm Comment from: occams razor

Sheesh, you mean Steve got something right, it's about time.

I love it! But...so I haven't kept up with Apple TV--
So is it 1920x1080, does it have 10 bit color, is it really as good or better than Blu-ray? Or is Blu-ray better?

That is awesome... Keep them coming!

Apr 30, 08 - 07:38 pm Comment from: Shadowself

@cw: As far as I know the AppleTV only does 720p, not 1080p. Blu-ray is the only shipping format that does 1080p24 (native film frame rate) with (typically) lossless audio (often in 5.1 or 7.1 sound).

When Apple starts pushing 1080p and lossless audio on the the movies they have available, I'll start to be interested. Until then it's physical media for me.

Next up? Apple TV needs to get new movies when the mega-plexes do.

No more sitting next to rude assholes, in a smelly overpriced room that could pass as a garbage can.

And the studios wonder why people wait for the DVD releases...

Apr 30, 08 - 09:58 pm Comment from: TowerTone

I've got to wait till the DVD release date?

I don't even want to wait till the box office opening!

I want to see the dailies!!!...

"All this represents the beginning of the end for the Hollywood system of sales “windows” that are used to extract the most profits from a movie," Hansell reports."

Is he saying that the studios are no longer interested in extracting the most profits from a movie?

"I spoke briefly this afternoon to Kevin Tsujihara, the president of Warner’s home video unit. He said that we are moving to an era when there will be thousands of titles available to rent on systems like Apple TV," Hansell reports."

Well... good luck trying to make any money off of me or the unknown numbers of others who share my view. Who, I suspect, probably exist in far greater numbers that the studio execs will be happy about. For an idea of those numbers, think of all those who have bought DVDs. And I don't mean just the movie collectors who have hundreds or thousands of titles in a collection, because there aren't enough of those collectors.

I'm talking about all those people who have a dozen or tow or three or more titles. I'll admit they probably rent more than they buy, but there are titles they own because they don't want to keep renting them over and over. They want to OWN those titles.

Yes... I'm a collector so I'm not at all interested in renting. At all.

Excepting the very rare, potential social occasion, I won't be renting any movies.

Sorry. Meant to say
"ll those people who have a dozen or two or three or more dozen titles."

Gotta spell check.

May 01, 08 - 12:24 am Comment from: Macintosh

@ nobodi:

You still didn't get it right, but whatever... Keep trying.

May 01, 08 - 01:04 am Comment from: iWill

Open the flood gates for my hungry eye-balls!

Hooray! Why caan't they open their eyes and see that movies are about creating buzz.

A single launch day for all media types including cinema has to be the future..

Only in the US, I bet. As usual.

I don't do rentals. Any movie worth renting is worth buying.

Note to Time-Warner:
When do we HBO on iTunes?