What’s Apple really worth? Much more than Wall Street seems to realize
Friday, October 24, 2008 - 01:44 PM EST "What's Apple really worth? That's the $150 billion question and the crux of a simmering debate between Apple fans, Apple customers, Apple investors and Wall Street," Jim Goldman writes for CNBC."Apple's gross revenue was either $7.9 billion GAAP, or nearly $12 billion non-GAAP. Adjusted net income grew at 125 percent compared to last year's fourth quarter using non-GAAP metrics. But it's a part of the Apple earnings story lost on most media, including me--until now, because we stick to the apples to apples comparisons of what Wall Street is looking for. Never mind nuances: If analysts offer the GAAP number for comparison, its the GAAP number we use. Lost, however, might be the real value of Apple itself, and the extraordinary growth this company is enjoying," Goldman writes.
"Subscription accounting compels Apple to defer iPhone (and Apple TV) revenue to upcoming quarters, even though the sales of those phones occur in the current quarter. Thanks to Sarbanes-Oxley, Apple must divide the sale of each iPhone by 2 years, or 730 days," Goldman explains.
"It becomes a monumental problem for Apple's valuation when you consider that if Apple didn't defer iPhone revenue, the product would account for 44 percent of Apple's fourth quarter revenue, and a whopping 63 percent of its profits from the device. To overlook this, and not give this its fair due is to overlook Apple's true value in the marketplace, and on Wall Street," Goldman writes.
"The company probably realizes that it has made a mistake by choosing GAAP versus non-GAAP, and is trying to rectify the situation by releasing both, but trying to focus on the latter," Goldman writes. "It's one thing for Apple to focus on the latter, but a far different thing to get Wall Street to do the same."
More in the full article - highly recommended - here.
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i think it wasn't a mistake because it will nicely level out revenue and income when lower iphone sales occur in q1 & q2 2009 before iphone 3.0 takes off again in q3 next year. but the stock should be at 300 minimum if it wasn't for some artificial pressure from the anal ists. eighter way at the end of 2009 no one will be able to deny the impact of the iphone (gaap or non gaap) and the stock will be much higher than today. just be patient.