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Fri, Nov 20, 2009 - 05:07 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Why Apple considered buying mobile ad network AdMob
Monday, November 16, 2009 - 12:17 PM EST

"Apple did talk to mobile ad network AdMob about a potential deal, just before Google snapped up the company for $750 million," Dan Frommer reports for The Business Insider.

"Why? Apple is trying to figure out new ways to make money off its iPhone app platform -- and potentially from future devices, like the highly anticipated Apple tablet" Frommer reports.

Parallels Desktop 5 for Mac "Mobile advertising is one obvious way for Apple to do that: It's popular among publishers offering free apps, and AdMob is the early leader in the iPhone app ad market," Frommer reports. "One industry source estimates AdMob at commanding about 80% of the nascent iPhone ad market."

Frommer reports, "But Apple's interest is not limited to AdMob: 'Apple's talking to everyone' in mobile advertising about potential deals, we keep hearing."

Full article here.

MacDailyNews Note: MacDailyNews' mobile site and dedicated app, both of which are iPhone and iPod touch-only, are ad-supported and display ads from both Admob and Google AdSense for Mobile Content.

[Thanks to MacDailyNews Reader "JES42" for the heads up.]

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Nov 16, 09 - 12:30 pm Comment from: Amazin1

No, no, no -- stick with the superior hardware, the superior software, the superiors ways to deliver content, but please Apple, stay away from the ad business. We do not need anyone, particularly Apple, intruding into our lives with more fricking ads or gathering information about where I surf or anything else!

Nov 16, 09 - 12:52 pm Comment from: x

Apple can, without effort, come back with a developer-friendly ad model that would do circles around AdMob.

Embed it in the SDK, one click or checkbox, and voila, you have it.

Apple did not want to pay through the nose like Google did, nor would Apple pay 8 billion for maps, like Nokia did.

We have not heard the last of this one baby.

And another thing, Speaker Pelosi .... you're an idiot.

Nov 16, 09 - 12:54 pm Comment from: R2

"'Apple's talking to everyone' in mobile advertising about potential deals, we keep hearing."

Isn't "everyone" pretty much just Google now?

Lol, look at MDN's disclaimer at the end of the article. Both of the services they use for mobile ads in their app are now Google. They've cornered the market.

Nov 16, 09 - 12:56 pm Comment from: John C. Randolph

X is right. Apple could render that entire $750M useless overnight.

I wonder what kind of earnings AdMob had. Sounds to me like Google overpaid by two orders of magnitude.

-jcr

Nov 16, 09 - 12:59 pm Comment from: Raymond in DC

Just as Mac users "don't need no stinkin' badges" reading "Intel Inside", we don't need - and certainly don't want - no stinkin' ads undermining our experience.

Nov 16, 09 - 01:08 pm Comment from: Big Al

Nothing wrong with ad supported, free Apps, newspapers, TV, magazines, blogs, you name it.

If you don't like Ads, pay through the nose for all this free stuff.

Nov 16, 09 - 01:31 pm Comment from: Peter

"Apple can, without effort, come back with a developer-friendly ad model [...]"

Apple? Developer-friendly?

There's two words that don't go together...

Nov 16, 09 - 01:56 pm Comment from: coolfactor

Ads done right? Only Apple could deliver that. :p

Nov 16, 09 - 02:02 pm Comment from: byronic

perhaps Apple's huge data centre is being built for SEARCH... ?

Nov 16, 09 - 03:11 pm Comment from: auramac

Calling Pelosi an idiot undermines the discussion and brings it to Glenn Beck level, which I'm sure inspired the comment. Amazing how we're all political and economic experts just because we have opinions. You'd think that almost everyone but Steve Jobs is capable of running Apple, too, from some of the things posted by tech "observers."

Nov 16, 09 - 07:23 pm Comment from: alansky

Personally, I don't think Apple is interested in advertising on its own mobile devices, but may be very interested in making it easier for others to advertise on these devices because Apple would get a piece of the action.

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