Why Apple considered buying mobile ad network AdMob
Monday, November 16, 2009 - 12:17 PM EST"Apple did talk to mobile ad network AdMob about a potential deal, just before Google snapped up the company for $750 million," Dan Frommer reports for The Business Insider.
"Why? Apple is trying to figure out new ways to make money off its iPhone app platform -- and potentially from future devices, like the highly anticipated Apple tablet" Frommer reports.
"Mobile advertising is one obvious way for Apple to do that: It's popular among publishers offering free apps, and AdMob is the early leader in the iPhone app ad market," Frommer reports. "One industry source estimates AdMob at commanding about 80% of the nascent iPhone ad market."
Frommer reports, "But Apple's interest is not limited to AdMob: 'Apple's talking to everyone' in mobile advertising about potential deals, we keep hearing."
Full article here.
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No, no, no -- stick with the superior hardware, the superior software, the superiors ways to deliver content, but please Apple, stay away from the ad business. We do not need anyone, particularly Apple, intruding into our lives with more fricking ads or gathering information about where I surf or anything else!