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Why Apple iTunes Store + The Beatles would be a very big deal
Tuesday, February 06, 2007 - 10:50 AM EDT

"Apple Inc’s settlement with Apple Corps has triggered much speculation about the arrival of Beatles catalogue on iTunes Music Store. Whereas this settlement doesn’t mean that the catalogue will suddenly appear tomorrow, it was an essential hurdle that needed clearing before it could happen. That said, the numerous other elements being negotiated in this are probably already at reasonably advanced stages and there is speculation that it will happen as early as next week," Mark Mulligan blogs for JupiterResearch.

Mulligan writes, "So, just how big a deal is getting the Beatles online? Well, quite a big deal actually. For Apple it means that they can finally say that the iTMS is a universal offering with no major gaps. They also get to have a premier music brand on board and a sure thing in terms of sales. However, given the negligible margins in digital music sales the latter factor isn’t the key issue. It’s all about enhancing the overall proposition and then using the Beatles brand to build the iPod and iTMS brands."

"What is means for the Beatles catalogue is access to new customers and, more importantly, strong marketing potential," Mulligan writes. "...If Apple’s marketing strength is fully utilised it’s not fanciful to speculate that the Beatles could dominate the singles charts in 2007. Combined with, perhaps, a new CD and heavy promotion of existing albums, could generate strong sales."

Full article here.

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Related articles:
Wired News: Apple iPods pre-loaded with music are about to become the new CD - February 06, 2007
NPD’s Crupnick: Beatles-iTunes deal ‘almost certain’ - February 05, 2007
Apple Inc. and The Beatles’ Apple Corps Ltd. enter into new agreement - February 05, 2007
The Beatles to share the love with Apple’s iTunes Store on Valentine’s Day? - January 16, 2007
Apple close to offering Beatles music via iTunes Store - December 05, 2006
Fortune: Apple close to landing exclusive iTunes Store deal with The Beatles - November 27, 2006
The Beatles catalog to be available for download ‘soon’ - November 13, 2006
Apple will do ‘everything we can’ to lure The Beatles to iTunes Music Store - May 10, 2006

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Reader Feedback: ( = registered)

Feb 06, 07 - 11:53 am Comment from: Allen

I would re-purchase a Beatles album just to show Sir Paul that he made the right choice.

Feb 06, 07 - 11:58 am Comment from: ApplePi

The Beatles Albums will certainly help in getting a wider fan base to check out iTunes. The bigger question on my mind is why is there an ad next to this text field for WOW windows vista?

WTF, do we really need to advertise for the evil empire?

Jeez it's like Han Solo going to the dark side full-time and killing Chewey!

-Pi

Feb 06, 07 - 12:03 pm Comment from: Jeff

Patience, only a few days to go until February 14th ...

Feb 06, 07 - 12:07 pm Comment from: Viktor

"Apple it means that they can finally say that the iTMS is a universal offering with no major gaps", and this, actually means, that any other artist that is not in the iTMS is not relevant. So, You want to be relevant? get up on the iTMS train. Same for the Movie studios.

Feb 06, 07 - 12:08 pm Comment from: gman

where's my LED ZEPPLIN!!!!

Feb 06, 07 - 12:13 pm Comment from: Raymond from DC

"universal offering with no major gaps"? Not quite. There are some favorite Van Morrison pieces yet to appear. The Wavelength album appeared in the earliest weeks of iTunes, then disappeared, never to be seen again. Many other odds and ends favorites never made their appearance, so I may have to convert them from LP, scratches and all, to MP4/AAC using something like iMic (unless anyone has other recommendations).

Feb 06, 07 - 12:14 pm Comment from: Chris

Isn't Radiohead on the Apple Corps label? Perhaps their cataloge might also appear on iTMS in the near future?

Feb 06, 07 - 12:18 pm Comment from: David Reeves

This is so overhyped.
If I want Beatles music I can buy it now.
Oops, I already own all the Beatle CDs and it is already on my iPod.

Feb 06, 07 - 12:26 pm Comment from: brand

The idea that the Beattle will somehow make a difference for iPod or iTunes or is CD-sales thinking. Certainly, it will be nothing but positive, since they are loved by many. They will sell millions and there may even be a noticeable one week (or so) spike in sales. CD sales are driven by major acts and hits and iTS certainly needs to have those. However, online sales are from a more diverse set of groups/bands/acts, since it allows single tracks to be purchased and, therefore, is less about the hit CD or high profile band than quality songs.

I am sure people that love vinyl and believe the concept of an album was created in 2000 BC will disagree, but online sales, by favoring quality songs, improves the music industry, which hypes only a few ac ts. The Beattles obviously are NOT the result of hype and have CDs where nearly all the songs are high quality. My point is not to dismiss or insult the Beattles or say they wont sell millions on iTS. However, I do not think that the idea of individual bands bringing "brand" to iTS is really more than a nice positive, not a difference maker for iTS business. Great for fans, but just a cog in the machine in terms of business.

Feb 06, 07 - 12:27 pm Comment from: tuskenjedi

What about AC/DC? That's a major gap to me!

Feb 06, 07 - 12:37 pm Comment from: KenC

I probably won't buy any new releases from UK artists, as an article in the NYTs yesterday indicated that these artists, including U2 funnel their royalties thru the Netherlands, which doesn't tax them. What a bunch of hypocrites. They tell gov'ts to feed Africa with our tax dollars, and then they avoid the taxman, themselves. I'm sure the Beatles do the same.

Feb 06, 07 - 12:39 pm Comment from: KenC

Here's the link about european bands, particularly the ones in the UK using the Netherlands as a tax-dodge:

http://www.nytimes.com/2007/02/04/business/yourmoney/04amster.html

You need to register to read it.

Feb 06, 07 - 12:41 pm Comment from: House of the Holy

GMAN:

Every song Led Zeppelin ever recorded along with every song Plant, Jones, and Page ever recorded after the band disolved is on my iPod, DRM free! Life is good. :D

Feb 06, 07 - 12:41 pm Comment from: ipod G8TR

I don't get it.

Why are The Beattles important?

If you're a huge fan, you already own their CDs. Import them into iTunes.

If you're a casual fan (like myself) you own their album of #1 singles.

Who is going to repurchase their music at a lower quality. What's the payoff?

The Beattles are not relevant because they can not make new music. Unless they have some great unreleased songs in a vault all these years, why should I care?

As a marketing tool perhaps but I question the number of people who would buy a Beattles-branded ipod. Maybe bring back the signature ipods and offer several choices from all genres.

Feb 06, 07 - 12:43 pm Comment from: MrKruser

Come on Jimmy, Get the Led Out! We want Swan Song video and music on our iTMS!!!

Feb 06, 07 - 01:26 pm Comment from: Randy Deems

So I will soon have my choice of an U2 brand iPod, my Beatles brand iPod, my Cheech & Chong brand ipod, my Zappa brand iPod, my 50cent brand iPod, my, my...where will the silliness end???

The Beatles are great, have all their music, but when did they stop making music, over 35 years ago?
+++++++++++++
Steve - concentrate on bringing out better computers! What is taking so long with Leopard, etc.?

Feb 06, 07 - 01:31 pm Comment from: Not 20

Can you imagine being a teenager in the early 1970's and some stereo or other company announced they signed up Benny Goodman from the 1940s to put their songs on 8-track tape.
You think any teenager back then would be interested in 30 year old music? Heck, no.

You think any teenager TODAY is interested in 30-year old music? I have three teenagers, had them listen to some Beatles songs...they were interested...NOT.

Feb 06, 07 - 01:39 pm Comment from: John,Paul,George,Ringo

For the record-------
The first Beatles record came out in 1963 (England)
in the US (MEET THE BEATLES) it was January 20, 1964.
43 years ago!

The last Beatles record came out February 26, 1970
HEY JUDE - 37 years ago.
Hmmmmm....February 26....do I smell and anniversary marketing opportunity coming up????????

Yoko - I am the eggman, koo koo-kachoo!

Feb 06, 07 - 01:40 pm Comment from: Cubert

Yeah, baby, Zeppelin is the last big hold-out!

Feb 06, 07 - 01:43 pm Comment from: Cubert

Uhhhh, John,Paul,George,Ringo, that would be "I am the walrus...", not "eggman". You're getting your Beatles mixed up with your Beastie Boys (somehow).

Feb 06, 07 - 01:50 pm Comment from: Truth Decay

Cubert: Check the lyrics.

"I Am the Walrus"

I am he as you are he as you are me
and we are all together
See how they run like pigs from a gun
see how they fly
I'm crying
Sitting on a cornflake
Waiting for the van to come
Corporation T-shirt, stupid bloody Tuesday
Man you've been a naughty boy
you let your face grow long

I am the eggman
they are the eggmen
I am the walrus
Goo goo g' joob

Mr. city policeman sitting
pretty little policemen in a row
See how they fly like Lucy in the sky
See how they run
I'm crying
I'm crying, I'm crying
Yellow matter custard
Dripping from a dead dog's eye
Crabalocker fishwife
Pornographic priestess
Boy, you've been a naughty girl
you let your knickers down

I am the eggman
They are the eggmen
I am the walrus
Goo goo g' joob

Sitting in an English garden
waiting for the sun
If the sun don't come you get a tan
from standing in the English rain

I am the eggman
They are the eggmen
I am the walrus
Goo goo g' joob

Expert, texpert choking smokers
don't you think the joker laughs at you
See how they smile like pigs in a sty
See how they snide
I'm crying
Semolina pilchard
climbing up the Eiffel tower
Elementary penguin singing Hare Krishna
Man, you should have seen them kicking
Edgar Allan Poe

I am the eggman
They are the eggmen
I am the walrus
Goo goo g' joob
Goo goo g' joob
Goo goo g' goo
goo goo g' joob goo
juba juba juba
juba juba juba
juba juba juba juba
juba juba

Feb 06, 07 - 01:56 pm Comment from: alansky

I don't get it. Why are The Beattles important?

iPod G8TR wants to know why the Beatles are important. Another moron who thinks anything older than he is must be irrelevant! He doesn't get that a whole generation of kids who have barely heard of the Beatles will discover their music thanks to the magic of downloadable music. Too bad for iPod G8TR. But he doesn't care; he's too busy listening to the latest crap on the radio.

Feb 06, 07 - 02:03 pm Comment from: Willie G

Ummm Chris I don't know where you get your info, buddy, but Radiohead is not and has never been on Apple Corps. They were on Capitol and EMI and are currently unsigned as they record their 7th album.

Feb 06, 07 - 02:36 pm Comment from: Mungo

Keep in mind that the Beatles catalog has been/is being remastered to sound better than the discs released 20 years ago.

Feb 06, 07 - 03:05 pm Comment from: Abdullah

G8TR and the others who question the relevance of The Beatles and others from more than 30 years ago:

1) The album "1", released just a few years ago, has sold more than 20 million - closer to 30, I think.
2) The album "Love", a mash-up of The Beatles tunes, has sold more than a million and is still hanging around in the Top 20 of the Billboard Top 200 albums.
3) The Rolling Stones had the highest-grossing concert tour ever last year.
4) Ever seen a Beatles or Stones CD in the discount bins?

The Beatles are going to sell like crazy on iTunes. A Beatles iPod, if it becomes a reality, will set the market alight.

I guarantee that.

Feb 06, 07 - 04:06 pm Comment from: John,Paul,George,Ringo

Cubert - thank you for the apology for your inaccurate claim that we do not know the Beatles...

Beastie boys? They do have the righhhhhhht to PARTEEEEE!

(And now Yoko does not like you either.)

Feb 06, 07 - 04:15 pm Comment from: spin doctor

alansky; "He doesn't get that a whole generation of kids who have barely heard of the Beatles will discover their music thanks to the magic of downloadable music."

Yeah, sure, and you are downloading lots of "discovered" tunes from the 1920s, 30s and 40s on your iPod? LOL.
You act like the Beatles music has just been discovered, that no one in the last 20 years has heard the Beatles and that finally it is available at last via the iTunes store.
LOL.
--------------+++++<<<<<
Mungo: "Keep in mind that the Beatles catalog has been/is being remastered to sound better than the discs released 20 years ago."

<<<Yeah, so it can be turned into crap quality iTunes...
Buy the CD, you will be glad you did.
-----------
------------
abdullah: "1) The album "1", released just a few years ago, has sold more than 20 million - closer to 30, I think."

So who is it that does not own Beatles music that wants it?
--------

Sure they will sell a few Beatles tunes, its nice and all, but this is being heralded as some great event that could possibly change the world. It´s just Beatles songs, that everyone has heard and owns and there will be some people that buy it.
I would say the real reason for the continued success of the Beatles and other 1960/70s groups is the music is good and today's music is crap.

Feb 06, 07 - 04:40 pm Comment from: ABQ Peter

as i have mentioned before on another post the anniversaries of the beatles first showing up on the ed sullivan show are the 9th (this friday), 16th, and 23rd of this month. these dates, especially the 9th are just as good as valentine's day i think.

Feb 06, 07 - 04:44 pm Comment from: Switcher '05

AC/DC, Zeppellin and Radiohead are huge gaps...i'm kinda feeling lazy right now so can someone tell me if the Rolling Stones are on ITMS?

Feb 06, 07 - 04:49 pm Comment from: T.D.

Yes, the Rolling Stones are on the iTS.

Feb 06, 07 - 04:52 pm Comment from: Truth Decay

So, I wonder what will happen to The Soundalike Beatles and The Beatles Tribute Band currently on the iTS? Hoffa's Syndrome?

Feb 06, 07 - 05:30 pm Comment from: Cubert

I stand corrected "Truth Decay" and "John,Paul,George,Ringo".

Feb 06, 07 - 06:35 pm Comment from: question

Can Apple Corp sell their music on ITMS WITHOUT DRM ??

And if so, how will this effect the music download industry, especitally the other labels ??

Feb 06, 07 - 07:43 pm Comment from: Abdullah

Spin Doctor

The 30 million who bought "1" almost surely already owned all the same songs before "1" came out ... and they will buy the songs all over again from iTunes. THAT is the power of The Beatles!

Feb 06, 07 - 08:32 pm Comment from: John

I had all of the Beatles songs and I bought 1, then last fall I bought Love and now I'll buy them again on iTunes. You know what, so will a lot of other people I know and we're all in our 20's. I also have four teenage nieces and nephews that want to get the Beatles music from iTunes.

They're the greatest band of all time, undisputed by every major artist in the industry, and their music on iTunes will have a huge impact.

Feb 06, 07 - 08:53 pm Comment from: Occasional Poster

I THINK EVERYONE MISSED THE POINT: The previous contract with Apple Corp. prevented Apple from sellling an iPod with music already loaded on it as a special. This new contract will allow them and others to sell the iPod in special configurations with music already loaded. As one article said, think of the iPod under the new contract with A Corp as iPod CD.

It is not about just having the Beatle's music listed on iTunes but about the distribution of music WITH a new iPod as a part of sales incentives.

Feb 06, 07 - 09:34 pm Comment from: Viridian

Occasional Poster,

Well said, but it goes even beyond that. Apple can now sell physical CD's. Imagine being able to order custom discs of uncompressed tracks from the iTMS. The original settlement also prevented them from publishing music. What's to stop iTMS from signing artists themselves? Producing TV series? Eventually greenlighting movies?

I'm willing to bet that Hollywood has already grasped the implications.

Feb 06, 07 - 09:46 pm Comment from: Occasional Poster

Viridian,

Thanks, it gets even better!

Feb 07, 07 - 01:02 am Comment from: Goodtrip

This is all good for Apple Inc.
It's not about selling songs, Its about the Apple brand.
As far as the younger kids not being interested in beatles music, a lot of college age kids listen to independent artists. and a lot of these young artist's are influenced by the beatles................ like this guy


http://myspace.com/thecidermilldrive

Feb 07, 07 - 09:10 am Comment from: Crossover

What Bullshine

I'll bet there are a lot of Beyonce fans wanting to download a copy of Penny Lane from iTunes. Other than as a historic reference, The Beatles are about as irrelevant to today's pop music buyer as Glenn Miller. If Apple gave the British extortionists (Apple Corps) a dime- it's more than they are worth.

Feb 07, 07 - 10:59 am Comment from: Abdullah´s smarter sister refusing a head scarf

abdullah: "The 30 million who bought "1" almost surely already owned all the same songs before "1" came out ... and they will buy the songs all over again from iTunes. THAT is the power of The Beatles!"

How do you know this? Where is your proof???

Feb 09, 07 - 06:44 am Comment from: phengkimving

I became a big Beatles fan in Cambodia sometimes in the 2nd half of the 1960s when I was around 12 years old and didn't understand English at all. It was because a brother-in-law of mine bought Beatles records and played them in the house. He didn't understand English at all either.

Now I've lived in Canada for 24 years since 1983. I'm still and will always be a big Beatles fan. Every person here I asked about the Beatles, males and females, ranging in age from 14 to 85, either likes their music or is a fan of theirs. I've yet to run into a person who doesn't like Beatles music.

Albert Einstein developed his theory of relativity about 100 years ago. Today it's still the best in physics. Why? Because no other theory has beaten it.

Today the Beatles are still the best in music. Why? Because no other band or solo has come close to them, let alone has beaten them. Those of you posters who try to degrade the Beatles simply because they're of an older generation than yours are simply struggling to defend your generation. It's a losing struggle. You can't beat the truth. What a pity.

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