Why are iPhone users willing to pay for content?
Monday, March 02, 2009 - 05:47 PM EDT"Amid all the discussion of micropayments and other ways that the creators of news and other content can be paid for their work, the iTunes App store is shaping up to be a surprisingly viable way to sell all sorts of information and entertainment," Saul Hansell reports for The New York Times.
Hansell reports, "iPhone users are willing to spend money in ways that Web users are not."
"Why has this happened? Apple has created an environment that makes buying digital goods easy and common. With an infrastructure that supports one-click purchases of songs and videos, it was easy to add applications in the same paradigm. Paying for software, especially games, is not new to Apple customers. So when you see "iPhone: The Missing Manual," by my colleague David Pogue (O’Reilly, 2007), or the Frommer’s Paris guidebook, it feels natural to click," Hansell reports.
"Before media companies rejoice that Apple has found a way to persuade a generation used to getting everything free on the Web to pay for some content, they should look a bit more closely at O’Reilly’s experience with the iPhone manual," Hansell reports. "The book, which sells for $24.99, was initially offered as an iPhone app for $4.99. When the publisher raised the price to $9.99, sales fell 75 percent. O’Reilly quickly dropped the price back down to the lower level."
Full article here.
[Thanks to MacDailyNews Reader "Citymark" for the heads up.]


If you need a manual for an iPhone, then something is wrong....