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Sat, Nov 21, 2009 - 02:58 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Why is Google stealing Apple’s ideas? Because Google has none of its own
Friday, July 10, 2009 - 11:33 PM EST

Mac mini closeout deals"Just because you're paranoid doesn't mean they're not out to get you. That's because, in Apple's case, they already have," Brian Caulfield writes for Forbes.

"Apple is renowned for its secrecy. Employees are given different code names for new products so they can't gossip about them in the company cafeteria. Vendors and parts suppliers are punished if they leak any news. Blogs that publish news about new products have been browbeaten by lawyers and even bought out," Caulfield writes.

"If Apple is trying to keep information away from its competitors, however, it missed a spot. That spot's name is Eric Schmidt. He's Google's ( GOOG - news - people ) chief executive, and he sits on Apple's board of directors," Caulfield writes.

"Google announced this week it will soon offer an operating system for PCs and netbooks, a move that pits Google squarely against Apple, whose business is built around its own OS X software. And that's only the latest Apple business Google has aped," Caulfield writes.

Full article here.

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Jul 10, 09 - 10:36 pm Comment from: dan

aped. I like saying that. "aped" "aped" "aped"

Jul 10, 09 - 11:11 pm Comment from: TheConfuzed1

I like Grape Ape better.

Jul 10, 09 - 11:34 pm Comment from: esseato

Google is the new Microsoft.

Jul 10, 09 - 11:36 pm Comment from: esseato

Once Gates was the snitch now the rat is Schmidt...

Jul 11, 09 - 12:00 am Comment from: CandTsmac

This dude is nuts. Read the full article and see.

Jul 11, 09 - 12:26 am Comment from: Lorax

After Google releases Chrome OS, it should open up a Chrome OS App Market. That will give developers a reason to embrace the platform. Google has already seen what's possible with the iPhone/iPod touch and the App Store. Chrome OS will give it a fresh start because Apple already spanked its arse in the mobile arena.

Jul 11, 09 - 12:47 am Comment from: freebeer

Until you can switch an OS as easily and freely as changing your search engine in a browser, comparing Google to MSFT is premature. But of course they're all paranoid. Apple learned from experience and have reasons to be. MSFT, being the oligarchy of IT, is always looking to crush whatever uprising may dethrone it. Google meanwhile knows it needs more than 1 significant revenue stream, or at least more than 1 platform to capture that revenue stream. Neither Google nor MSFT has a clear picture what the future user interface will look like, so for them there is only one path - build an all encompassing software delivery system. For MSFT, that is Silverlight. For Google, that is WebKit. Only Apple, I believe, has the real deal and the whole package.

Jul 11, 09 - 02:03 am Comment from: mike_in_helsinki

Certified idiot. What a rambling piece of BS.

This is what tech journalism has become. Useless, idiotic advertisement peddling.

Jul 11, 09 - 02:11 am Comment from: DogGone

Google and Apple both pursue innovation. Google allows its employees to spend 25% of time on new ideas. Apple has a similar mantra.

Google is expanding their expertise into new arenas, just like Apple did with the iPod and now iPhone.

I applaud their efforts especially if it keeps Apple on their toes.

Jul 11, 09 - 02:20 am Comment from: enzos

Nicely put, FB! Google seems in-step with Apple and collaborating with Apple to break MS's freezing grip on personal computing...

Jul 11, 09 - 02:35 am Comment from: me

Intel is releasing a new Linux based OS too.

Everybody copies Apple in everything all the time.

Jul 11, 09 - 04:36 am Comment from: ken1w

Google has plenty of ideas. But 99% of them are not worthwhile. But that 1% is enough to keep them going...

Jul 11, 09 - 04:47 am Comment from: almux

Know your enemy to beat him!
I think Google's OS would be much less damageable to Apple than to M$... And Eric can be very usefull within Apple's board to be best aware of how far Google's OS may go!

Jul 11, 09 - 08:32 am Comment from: M.X.N.T.4.1.

Whatever information Schmidt might be privy to, the "idea" of an operating system leaked out of Apple a while ago.

Jul 11, 09 - 08:45 am Comment from: LordRobin

Anyone care to explain why they thought the article was bullsh*t, instead of just spitting and leaving? It seemed pretty well-written to me. The author isn't actually claiming that Schimidt is a spy, just that the two companies are on a collision course because Google keeps copying everything Apple does. Does anyone want to dispute that?

------RM

Jul 11, 09 - 08:57 am Comment from: Britboy

You yanks ain't too bright are you?

All this "Eric is a rat" is just Pro-Microsoft writers trying to drive a wedge between the Apple and Google alliance.

Just like the Wintel Alliance helped Intel and M$, Google is going after the LOW MARGIN end of the market in phones and computers to drive Microsoft OUT!!

Google isn't competing with Apple at all, they are in a space Apple doesn't want to be in.

Silly yanks.

Jul 11, 09 - 09:38 am Comment from: qka

@ Britboy

This Yank agrees with you.

Google is going for the low end, and more importantly, the corporate IT market. They already have a toehold there with the organizations that are paying for and using corporate Gmail. (it is NOT the same thing that Google gives away, supported by ads.) If Chrome OS is targeted for netbooks, it will be interesting to see if it runs on older Windows XP class desktops. If it does, the corporate world will give it a hard look, rather than upgrading all their hardware for the transition from XP to Vista 7.

Apple is going for the high end. Complete systems (= software + hardware)

Google from the bottom. Apple from the top. Microsoft stuck in the squeeze in the middle. It will be a long time before Google and Apple meet in the middle, having crushed MS.

Jul 11, 09 - 10:20 am Comment from: Think Harder

@qka -- total agreement here

Instead of a collision course, let's think flanking actions. In both the mobile space and now the OS space Apple and Google are working together to lessen the damage MS can do to the marketplace.

The iPhone is already the premier smartphone and Andriod, Google's entry into the field is starting to eat up the low end phone market. That leaves MS Mobile where? Not good enough to compete in smartphone and too expensive to be used for low- to medium phones. Result, MS is strangled out of the mobile market, one they have never really made a dent in anyway.

That leaves the PC OS market, but as Vista showed, MS can screw the pooch with the best of them, and the renamed W7, a very expensive upgrade for most PC users until they buy a new machine. However, Apple is again leading them in profitable growth in laptop sales. With a certified UNIX strength OS at its core, only the die hard PC users refuse to think Mac OS X is not the best out there. So again, Apple is eating them at the high profit side and now Google comes in at the low end OS side with a Linux OS, both camping out areas MS needs to stay competitive and profitable. But they can't match the high end and don't want to compete at the low end. Again, check, it not checkmate.

I think MS is sweating golf balls at the future.

Jul 11, 09 - 10:23 am Comment from: Gone Nuts

This Canuck agrees that Google isn't actively competing with Apple for Apple's business, but Nonetheless is using Apple as it's inspirational North Star for developing it's own business strategy.

All Google has done so far is buy up companies that have potential. Sketchup, Picasa, etc. Was Google Earth bought from someone too? They hope that if they buy up enough talented startups, that something will rub off on them.

Google has a good little stable of apps and companies. Now lets see if they can do something with them.

Jul 11, 09 - 11:45 am Comment from: Macintosh

I've heard he has to leave the board meetings from time to time...

Also, I really don't think Google's Chrome OS came from his being on the board... That could be thought up without sitting in Apple's meetings. I mean, how obvious is it (to a computer industry veteran) that Mac OSX is the heart of Apple? Obvious enough that analysts blog about it sometimes.

Jul 11, 09 - 12:58 pm Comment from: NCIceman

Aped. Great word.

Google DOES have their own ideas. It's just that, like Microsoft, they see themselves at the center of it. Google is betting on the cloud computing concept, so producing a browser that runs on top of a linux shell like an OS I can see fitting right with that.

The thing is, Apple is hedging their bets on cloud computing as well, and in my opinion has a better vision of it, as it doesn't complete occlude the desktop. So Google will do all right, but I'm betting on Apple.

Jul 11, 09 - 05:13 pm Comment from: leodavinci

When google starts making hardware, then I'll take this seriously.

Until then...

Jul 11, 09 - 05:53 pm Comment from: Brian

When google starts making hardware, then I'll take this seriously.

Until then...


@leodavinci: they already do.

http://i.i.com.com/cnwk.1d/i/bto/20090401/Google_data_centers-1.jpg

http://news.cnet.com/8301-1001_3-10209580-92.html

Jul 11, 09 - 08:23 pm Comment from: mackle

apple designs compelling products that you want to buy because they represent positive value to the buyer. they make money by understanding that relationship more than you do. the consumer is their customer.

google leverages information and makes most of it accessible to you virtually free, then makes money when you use their information to help you buy something. the advertiser is their customer. this is true whether ou are talking about search, chrome, or chromeOS.

collision course there is not. at least not until apple or google redefines a market (and they are probably the only 2 companies out there who can). this is a 3 dimensional chess game. most tech writers and CEOs barely understand the rules of the 2 dimensional game.

Jul 11, 09 - 08:29 pm Comment from: MacRaven

If between the two of them (Apple & Google), they succeed to put Microsoft out of business, it's hard not to see a bright spot in that course of events.

Jul 11, 09 - 09:08 pm Comment from: The Other Steve

A counter opinion would be -
"Keep your friends close, and your enemies closer."

-Sun-tzu
Chinese general & military strategist (~400 BC) - And others

Jul 11, 09 - 09:34 pm Comment from: Cubert

The Google OS has a LONG way to go before it will rival OS X (first of all, it needs to be released). By the time they get it out for netbooks (alone), Apple will have their tablet out (the rebranded MacBook) wink and OS X will be so advanced and stable (probably far along into the development of 10.7) that there will not be any competition. OS X will be well differentiated at that time and the Google OS will be trying to make its way onto desktops and laptops.

In short, they will be 5 years behind, as all the other smartphone makers currently are with the iPhone.

Jul 11, 09 - 09:42 pm Comment from: Cubert

@me,

"Intel is releasing a new Linux based OS too."

Really? Do you have a link?

Jul 12, 09 - 11:43 am Comment from: Mac-nugget

This is crap. Apple does not make a operating system per say. It makes hardware that runs on it's operating system. Chrome, like Android and like Windows, will always suffer from supporting 3rd party hardware and they will never work as well as a closed system. Simply look at how Android is doing and how the iPhone is doing. The same thing can be said about Windows. Sure, it has a lot of market share, but it is finally losing some of it, and people are realizing how good a closed integrated system works.

Jul 12, 09 - 01:44 pm Comment from: hagar57

I agree with the above posters that the article is an ill-informed opinion piece without true merit (a.k.a. bullsh¡t).
Microsoft is on the receiving end of a series of two-handed slaps. First the "I'm a Mac" campaign pokes fun at the big guys from Redmont. Then Microsoft throws wild punches at Apple with the "Cheapos'R'Us" campaign. Enter Google saying, we're not cheap, we're free! Now MS can't even use the 'cheap' tag.

Jul 12, 09 - 04:09 pm Comment from: TheGyro

No innovation? No ideas of their own? Guess I missed the memo about Apple Maps, Apple Ocean, AMail, Apple AdSense, Apple Translate, Apple non-proprietary Phone OS, the list goes on.

Oh, MDN, I love you. Don't ever change.

Jul 12, 09 - 07:21 pm Comment from: Brulek

google = new microsh*t= new apple (after all apple were the first evil computing/computer empire back in the day), therefore in a transitive relation, google = new apple??? How ironic.

Jul 13, 09 - 05:24 am Comment from: Gibb

wow.. what did I just read?

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