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Windows desktop monopoly threatened by secure, safe Apple Mac OS X
Monday, October 04, 2004 - 01:30 PM EST

"There are a few straws blowing in an increasingly strong wind for Apple Computer. Straw 1: When the White House's former top cyber-security and anti-terrorism expert, Richard Clarke, visited Australia and new Zealand recently, he carried an Apple Macintosh, not a Windows machine," David Frith reports for Australian IT. "Clarke, who served under four presidents but is no friend of the Bush administration, says he chooses a Mac because it protects his data from more than 99 per cent of all known viruses, worms, network attacks and spyware – issues that plague the Windows operating system daily."

Frith continues, "Straw 2: Daryl Forrest is a US-based developer of software for Microsoft Windows. Here's what he recently told USA Today newspaper: 'I have moved all non-work-related computing to a new Apple Power Mac G5. I like Windows XP, but the risks are too high these days. It's sad that it has come to this.'"

"Straw 3: Walt Mossberg, the veteran IT writer for the Wall Street Journal, tells his readers: 'If you use a Windows personal computer to access the internet, your personal files, your privacy and your security are all in jeopardy. An international criminal class of virus writers, hackers, digital vandals and sleazy businesspeople wakes up every day planning to attack your PC. The most effective way to avoid viruses and spyware is to simply chuck Windows and buy an Apple Macintosh,'" Frith reports. "Straw 4: In the past few months the share price of Apple Computer has soared to near-record levels."

Full article here.

Related MacDailyNews articles:
Is Mac OS X really inherently more secure than Windows? - August 26, 2003
BusinessWeek's Haddad gets it wrong; thinks low market share spares Macs from viruses - August 28, 2003
Shattering the Mac OS X 'security through obscurity' myth - August 28, 2003
Fortune columnist: 'get a Mac' to thwart viruses; right answer for the wrong reasons - September 02, 2003
Wall Street Journal's Mossberg on making the switch from Windows to Mac - September 18, 2003
New York Times: Mac OS X 'much more secure than Windows XP' - September 18, 2003
Columnist tries the 'security through obscurity' myth to defend Windows vs. Macs on virus front - October 1, 2003
Gates: Windows 'by far the most secure' system; tries to use 'Mac OS X secure through obscurity' myth - January 27, 2004
Mac OS X has no viruses; what's wrong with Windows? - February 11, 2004
SmartMoney: Long-suffering Windows users can only dare to dream of Mac's ease-of-use - February 12, 2004
Spyware, adware plague Windows users online; Mac OS X users surf freely - April 19, 2004
Gartner: Worms jack up the total cost of Microsoft Windows - May 07, 2004
Windows 'Scob' virus designed to steal financial data, passwords; Macintosh unaffected - June 26, 2004
Tired of patching patches to patch Windows patches? Writer suggests getting a Mac - August 03, 2004
Mossberg: Dump your Windows machine and get an Apple Macintosh to free yourself of spyware - August 25, 2004
Millions of Windows PC's hijacked by hackers, turned into zombies; Macintosh unaffected - September 08, 2004
Security is top priority in Apple's Mac OS X - September 12, 2004
Windows XP worm speaks to users as it deletes their files; Macintosh unaffected - September 13, 2004
University of Chicago recommends all students patch Windows at least once a day - September 14, 2004
USA Today columinst angry about Windows viruses, adware, spyware - September 15, 2004
Windows besieged by hackers; number of Windows viruses soars by more than 400% - September 20, 2004

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Oct 04, 04 - 01:43 pm Comment from: mac dood

lets hear it for the Mac !!

Oct 04, 04 - 01:44 pm Comment from: Ed

WOW!! More good news...just in time for the holidays. smile

I don't think anyone could buy this much positive publicity.

Oct 04, 04 - 01:44 pm Comment from: Buffy

ADVERTISING NEEDED!!!!

Oct 04, 04 - 01:49 pm Comment from: Melanie

This is good press, to be sure, but the Windows monopoly is in no immediate danger...yet.

Oct 04, 04 - 01:49 pm Comment from: mac dood

Buffy ??

The best advertising comes from word of mouth...

Why not send this article to all your PeeCee - lovin friends ?

Oct 04, 04 - 02:04 pm Comment from: Ted

I agree with Buffy. There needs to be more visibility for Macs. I've seen this explosion of success coming for months now (call it faith), but there still isn't any TV advertising for Macs, and that's sad.

The iPod commercials are getting noticed, even here in Canada, but let's see ads about OS X, Airport and Airport Express, the new iMacs, PowerMacs, and the iSight.

Oct 04, 04 - 02:08 pm Comment from: mac dood

Ted...

I agree.... while His Steveness is a genius at predicting what is and will be cool... and produces products to reflect his genius...

He really needs to find an agressive Ad Agency...

But, till that happens...

the best advertising comes from word of mouth....

"uhhh ... is there an echo in here ? "

Oct 04, 04 - 02:12 pm Comment from: Ted

mac dood,

Absolutely, there should *always* be word-of-mouth advertising. My own efforts have converted one family (and their business)... that's two more Macs and two more iPod in use by former Windows users, and I've got more people lined up in my conversion factory. grin

I'm also building a new website "Is a Mac for me?"... [url=http://www.isamacforme.info]http://www.isamacforme.info[/url] . Watch for it. (btw, contact me if you want to contribute testimonials, etc.)

Oct 04, 04 - 02:19 pm Comment from: mac dood

Ted...

So hurry up and put an "Under Construction" or something there on an "index.html" page... so I can bookmark it !!

Oct 04, 04 - 02:24 pm Comment from: Twenty Benson

Apple should license it OS to one other company - Sony (along with partnering with Sony on music).

THAT would be the scoop which changes Apple's fortunes forever.

A really powerful, established, and broad alternative base to Wintel.

Oct 04, 04 - 02:28 pm Comment from: macman

Apple tried licensing the OS before, all it did was cut into their own hardware sales and didn't improve market share. The only way Apple could successfully license is to license both the hardware and software, like the iPod.

Oct 04, 04 - 02:40 pm Comment from: Twenty Benson

Yes Macman, but Apple was on the way down then and all the undistinctive licencees did was to knock out cheap(er) beige boxes. Highly selective partnering would benifit Apple now - and ensure quality. Sony would appeal to a different market from those who would usually consider a Mac. The marketing would be centred around the power and strengths of OSX.

Perhaps Apple could benifit from some tie-in with Playstation too.

Oct 04, 04 - 02:44 pm Comment from: moiety5

Gee, looks like the "real IT world" is taking big notice. . .

Oct 04, 04 - 02:45 pm Comment from: webbyswim

if apple should license their OS to any other company - it should be IBM

Oct 04, 04 - 02:46 pm Comment from: webbyswim

let IBM "recommend OS X" and let the snowball roll!!!

Oct 04, 04 - 02:48 pm Comment from: Dan

Apple is playing the game about the way it needs to - they couldn't survive any more demand than they already have right now 'cause IBM can't build chips fast enough.

The one thing that has always been Apples achilies heel is an inability to keep up with demand.

Oct 04, 04 - 02:54 pm Comment from: Charko

Right Twenty Benson!

I've always hoped for a Apple/Sony alliance.

I believe now that there's a good chance of it happening- when Sony's player finally goes under.

Both firms have got a lot to gain from an alliance in the internet music market.

Oct 04, 04 - 02:56 pm Comment from: SnagglePuss

"Windows desktop monopoly threatened by secure, safe Apple Mac OS X"

ROTFL....Thats LOL So Damn Funny LOL LOL....!!!!!!!

Thanks for the joke of the day MDN....

"Lets here it for the Mac"...LOL....

Now that is Comedy....

Oct 04, 04 - 03:00 pm Comment from: Ted

SnagglePuss,

You sound skeptical. That is evidence enough that you don't know the first thing about what you're talking about.

How's your PC holding up today? Slow from all the extra software running just to keep it running?

Oct 04, 04 - 03:03 pm Comment from: SnagglePuss

Teddy : "How's your PC holding up today?"

My Mac is holding up fine today...Im not skeptical, Just realistic...

Oct 04, 04 - 03:06 pm Comment from: anastasia beaverhausen

"real IT world" - thanks for the giggle moiety5!!! Sigh, I miss putznik...

Oct 04, 04 - 03:10 pm Comment from: Twenty Benson

Yes, I wonder what planet MDN are on sometimes. If they don't get the headlines to match their fantasies... they make 'em up!

I'd take a guess that even if every home user in the world used Macs, the Windows monopoly would still be nowhere near threatened.

Oct 04, 04 - 03:18 pm Comment from: Ted

Okay Snaggly, my bad. Realism is a good trait. But come on.... where's the "Macs rule" attitude we all should be displaying? :-D

I've seen a major comeback for Apple, and it's happening. I just hope they can keep up with their own momentum.

Oct 04, 04 - 03:27 pm Comment from: kenh

RE:He really needs to find an agressive Ad Agency...

So True: I think Apples's agency is still Chiat-Day.

In the early 80's, I worked for Nissan Motor, the parent company of Infiniti, which intro'd the Q45, (was and still is a dynamite car) with the infamous "rocks and trees" tv ad which never showed the car! And we know where competitor Lexus sales went, and we know now that after 20 years, Infiniti is finally going somewhere by:

SHOWING THE DAMN PRODUCT!

I can ony theorize that by being "cool" (read vague) that they thought the ad would stimulate customers to search further, or something else equally overthought, if I can coin a word. If you set out to create a vague image, you get a vague image. Surprise!

Chiat-Day gets awards from their "peers"
(can you say inbred?) I think they are more interested by being "different" than being better.

Want to know the best way to be "different?"
Be Better!!!! It happens automatically!

You can be "different" by setting your hair on fire, but there are side effects. People get distracted from your message, it's just that simple.

IBM can build as many chip production lines as are necessary if they see something happening. There is something happening, but it could be so much better.

I don't doubt that there will be some people who will answer back that there must be some deep mysterious strategy way back in the back room of Apple advertising that will mysteriously spring forth and show us ignorant peons out here in the hinterlands that Apple was right all this time to advertise. (or not)

Someone prove me wrong, I would love for that to happen.l

Oct 04, 04 - 03:27 pm Comment from: DualG5Bliss

Twity Benson,

Windows doesn't have to be threatened by OSX, it is threatened by its own utter mediocrity and rotten core. lol.

Oct 04, 04 - 03:28 pm Comment from: Sailfish

Steve Ballmer loves his iPod

Don't forget to Fold for Team Mac OS X!

Oct 04, 04 - 03:28 pm Comment from: Republican Right-winger

Twenty One Benson, Snaggle Puss, Putznik:

If Microsoft spent as much time, effort, and manpower working to improve Windows and to develop a commercial variety of Longhorn as they do deflecting criticisms and besmirching Apple innovation then, maybe, just maybe, MDN would have less to write about.

Microsoft hunting is really too easy a sport. Microsofts are large, slow moving, awkward, blind, dimwitted animals with poor immune systems and an extremely limited vocabulary.

Oct 04, 04 - 03:39 pm Comment from: Ted

G5-Bliss, Right-winger,

Well said!

(PS. Thanks for the links Sailfish)

Oct 04, 04 - 04:04 pm Comment from: K

The iPod TV ads are still going strong. They're on every football game. But no iMac G5 ads at all...

One explanation is that the iPod and iTunes is where the strategic battle is at. Even though Apple has a huge market share, the digital music market is still in its infancy.

Strategically, the digital home-consumer electronics battle hinges on the digital music (and multimedia/DRM standards) battle and not the personal computer battle. Competition abounds: MS is hinting at another big music announcement in mid-October (Janus?), and more music stores (MSN, Yahoo, Virgin) and music players are on the way.

Compared to digital music or home technology, there's not much innovation or growth left in the PC market. So Apple's strategy seems to be to capture the music and home CE market with innovation and coolness, bring people into the Apple Store, and then cross-sell the Mac as the better platform to tie it all together (halo effect!).

Oct 04, 04 - 04:06 pm Comment from: M Pressed

Whew! More propaganda blowing for Apple than in the presidential political campaign.
We will see how true this change over to mac from the windows crowd is when apple releases its quarterly numbers soon...

It´s like get real here...straws 1-3 above are just 3 people who like macs. 3 people do not a movement make.

Oct 04, 04 - 04:29 pm Comment from: unknown

People,its possible that the demand for apple will get so high that it might have to have others manufacture their products.That leads to a lose in
quality.I really don't want apple to lose their high standards of quality.I know everyone,including me, wants apple to be successful,but it comes at a cost.

Oct 04, 04 - 05:08 pm Comment from: Tommy Boy

It may be that IBM is producing G5s at maximum capacity, in which case advertising driven sales (and waiting periods) could hurt Apple.

However, if the G5 is plentiful, then not throwing in the odd ad for an iMacs, iLife, iBooks, OS X, Powerbooks, etc. is folly.

Oct 04, 04 - 05:31 pm Comment from: kenh

I disagree that there is not room for growth in the pc market.

I know from personal experience with friends in the real estate industry, as an example, that their Windows pc's are underused by an unbelievable number if you want to express it in percentage, like 50-75%.

By that, I mean that most PC users don't use their PC's any more than they have to because of security issues, you name it, all the problems we have talked about here.

So, I think that there is a huge potential market for Windows users in business if someone would just pay attention to them and market to them. I think that is a much larger market than entertainment stuff.

To Unknown: Few computer companies actually manufacture their own product, Apple included. The difference is in the specs, and how the manufacturing process is controlled at the subcontractor level.

I just finished a contractor work period for a subcontractor who makes motherboards for exotic applications. The motherboards cost as much as $45,000 each.

Subcontracting is the rule, rather than the exception. IBM can subcontract, and hold tight control on the specs, and the quality control of the production. Those production lines are available as long as the need is there to create the business to pay for it. That rule is as old as industrial history.

Oct 04, 04 - 05:34 pm Comment from: Flip da Knob

delivery time on imac 20" g5 is 3-4weeks
advertising that brings in new sales will only P.O. people wanting one (now!).

Apple splash page [url=http://www.apple.com]http://www.apple.com[/url] is currently promoting 5 products:
-pro logic suite
-jam pack suite
-production suite
-airport express
-imac G5

even apple is not pushing macs or ipods on its own website...
at the moment.

Oct 04, 04 - 05:35 pm Comment from: Al

I am sure Apple will start to advertise as soon as they have product to sell.

Right now they can't keep up with all the upgrading Mac users and a small number of switchers.

If IBM ever figures out how to fab 90 nm chips we'll all be smiling.

Oct 04, 04 - 06:04 pm Comment from: Jeroen

Yep.
http://www.happymakinggames.com/switch
Go on, switch, you'll be happier!

Oct 04, 04 - 09:33 pm Comment from: Jack A

I predict a big TV ad campaign for the iMac G5 for the Christmas Season. Whether Apple will be able to keep up with demand is another question however. Interesting theories on Apple partnering with Sony or IBM. If it was done right it could very well be the first death knell for windows.

Again though with the increasing popularity of Macs which will just keep increasing supply is going to be a major point.

Oct 05, 04 - 12:13 am Comment from: NoPCZone

MWSF 2005-
1 New generation G4+ iBooks & 12" PB with 1.6 & 2 gHz CPUs and much faster system bus.
2 New generation G4+ DUAL CORE 15 & 17" PowerBooks with faster system bus. Forget the G5- this will be the one.
3 New generation eMac with the G4+ & a flat panel LCD to lighten the 55lb weight.
4 TIGER Mac OS 10.4
5 Rev C PowerMac G5
&
Advertising for the OS & Computer line.

Oct 05, 04 - 12:49 am Comment from: absolut_mac

sailfish

Just curious if Ballhead's iPod is green?

Enquiring minds want to know smile

Oct 05, 04 - 01:06 am Comment from: Ted

NoPCZone,

Don't do that!!!! That's a long time to wait for some amazing announcements. grin

Oct 07, 04 - 09:22 am Comment from: Ymkw

You're all very stupid!

Oct 07, 04 - 09:23 am Comment from: Ymkw

But Mac kicks Ass!

Oct 07, 04 - 09:25 am Comment from: Ymkw

Jack Please don't tell me you're name is A$$

Oct 07, 04 - 10:01 am Comment from: zach

i love my mac

Oct 07, 04 - 10:02 am Comment from: zach

poop on a stick

Oct 07, 04 - 10:02 am Comment from: hi im buffalo bob

purple panties

Oct 07, 04 - 10:14 am Comment from: zach

hey guy behind me named gerhart be quite please

Oct 07, 04 - 10:16 am Comment from: J bird

I like windows !

Oct 07, 04 - 10:18 am Comment from: me

hi

Oct 07, 04 - 10:19 am Comment from: Gacy

poop on a stick? how tasty...

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