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Still an hour and a half left in April 1st...but this will be cool if this this real. Hard to stop the water once there is a leak in the DRM wall.

DRM only deters people who have no idea how to get past it. If peopel want to remove DRm or circumvent it, they will figure out a way.

This probably will not have any effect on sales but I shall buy some of their music if they do this just as a way of saying I approve.

Did anyone ask Microsoft about this?

"DRM is the future."
- Steve Ballmer

Actually I think this will have a positive effect on sales. There was a survey a while back that found people were sticking with CDs because they felt they had more control over the content. At least that's the case for me.

I just hope they stick with AAC. People gotta learn that AAC itself is an open format.

I still have several hours of Apirl 1st aka New Years Day!

On a conspicuous consumtion note:

Apple is replacing my 17" 1.5ghz PowerBook with a new MacBook Pro! Buying AppleCare paid off this time. Sorry, I had to tell someone becuase I'm keeping it a secert from my friends until they notice. I can't wait to see their faces.

Do you think Apple will release a tool to remove the DRM from EMI music that people have already bought?

April 2nd here.^^

I too will make a point of buying some of EMI's non-DRM catalog, just so EMI -- and Apple -- can tally my vote on the "approve" side.

Jobs putting his money where his mouth is. I love it.

now if they'd up the bitrate or - even better - go lossless, i'd stop buying CDs.

The music industry's Dark Age of Consumer Oppression is almost over! Congrats to EMI for wisening up.

It’s almost the start of the Monday business day now in London.

Looks like the press conference is at 13:00 London time. About another four hours to go.

Maybe Apple are going to buy EMI. Or else EMI them as an exclusive means to sign up new bands to go directly onto iTunes as an inde-like label.

"Sign with EMiTunes and get 50% of profits, free promotion, concerts through EMI"?

@notagumshoe

What happened to the PB?

I'll admit I've pirated a track or thirty... but that pales in comparison to my legit purchases (roughly 1000 CDs).

EMI... I will definitely purchase your non-DRM'd iTMS tracks rather than download for free.

I take that back... I'll probably stick to CDs on the really good stuff though - namely your Blue Note label.

Thanks! This is great news!