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Sat, Nov 07, 2009 - 11:51 PM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Yael Naim rides the wave of Apple’s ubiquitous MacBook Air commercial
Saturday, February 02, 2008 - 10:28 AM EST

Apple Online Store"You'll have to forgive Yael Naim if she's at a loss for words. After all, she's still trying to figure out how all this happened," James Montgomery reports for MTV News.

"Born in France, raised outside Tel Aviv, Israel, she's already logged time in the Israeli Defense Forces, done a turn as Moses' sister in a musical version of 'The Ten Commandments' and had one nightmarish run with a major label. And now she's somehow wound up as the voice of Apple's new MacBook Air, thanks to a near-ubiquitous commercial featuring her song 'New Soul.' So, really, please pardon her if she's still a little dumbfounded by the sudden attention she's receiving," Montgomery reports.

"'It's all kind of a mystery, honestly' she laughs. 'We don't understand how something we made in my apartment could end up in Apple's ear,'" Montgomery reports.

"Yet, somehow, 'New Soul' did just that, and now Naim appears to be next in line for the same shot of fame that came to Leslie Feist, the Canadian chanteuse whose song '1234'" was featured in advertisements for Apple's iPod Nano. Pre-Pod, she was a critically adored, commercially ignored singer/songwriter. After? Well, she's sold more than 500,000 copies of her album The Reminder and scored four Grammy nominations. So is Naim expecting to get much of the same? 'Soul' is already one of the most-downloaded songs on the iTunes Music Store ... but, aside from that, she's not really sure what will happen," Montgomery reports.

"'This whole thing is very special, because of the way we made the song, and so we didn't have any dreams about big commercial success. So we are happy and surprised and amazed by how it grow and grows,' she said," Montgomery reports.

Full article here.

Get the song via iTunes Store: Yael Naïm - New Soul

Apple's 30-second MacBook Air commercial featuring "New Soul"by Yael Naïm:

Direct link via YouTube: http://www.youtube.com/watch?v=TLb7EVF6-Jc

[Thanks to MacDailyNews Reader "Ampar" for the heads up.]

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Feb 02, 08 - 10:33 am Comment from: Wandering Joe

not really my style, but good for her.

Feb 02, 08 - 10:35 am Comment from: Wandering joe

yes that was my comment, just hadn't logged in.

Feb 02, 08 - 10:45 am Comment from: bioness

The music fits... and it's what apple does. It gets good music and uses it correctly.

But I have to hand it over to the leopard introduction as the best music. All the animation fitted in really well, and it was drastically different to the Tiger's introduction which got really annoying especially after an erase and install.

Feb 02, 08 - 10:45 am Comment from: macaholic

thanks for clearing that up joe. I was worried for a moment.

Feb 02, 08 - 10:51 am Comment from: LorD1776

The Power of Apple.

Feb 02, 08 - 11:09 am Comment from: Ampar

Whew! At first, I thought that was Wondering Joe, the evil twin pretending to be the Wanderer. But it's o.k. Remain calm!

grin

P.S. Kudos to Yael Naim. Tov ma'od!

Feb 02, 08 - 11:16 am Comment from: Tyk

Thanks to Apple, I got into Jet too.

Feb 02, 08 - 11:30 am Comment from: Jooop

She really didn't think to ask them how they had heard about her song when they were handing her a million dollar check? Or did they just use it without her permission? This article makes it sound like she just turned on the TV one day and saw it there.

Feb 02, 08 - 11:32 am Comment from: Zune Tang®

Wandering joe, what is your style? I'm an REO Speedwagon/Styx/Journey fan. Microsoft wouldn't think twice about using their music in a commercial. That stuff is timeless. Can you imagine a Vista commmercial with REO's 'Ridin' the Storm Out'? Awesome.

Smart money says Wandering joe is a Stones/Who/Zeppelin man.

Your potential. Our passion.™

Feb 02, 08 - 11:38 am Comment from: Ampar

" . . . a Vista commmercial with REO's 'Ridin' the Storm Out'?"

Last song, people.

Feb 02, 08 - 12:21 pm Comment from: msr

I've gotta say that I really hate that song. Every time the commercial comes on I can't even stand to watch it because of that crap.

Feb 02, 08 - 12:35 pm Comment from: AliceKK

Everytime i see the video play at the Apple Store without the song, i feel empty inside.

Feb 02, 08 - 12:38 pm Comment from: LorD1776

msr,

You need to tell Steve these things.

He values your opinion. Just as much as we do.

Feb 02, 08 - 12:44 pm Comment from: harry wolf

I can only listen to the song if its in the ad. When I tried it on its own, it wasnt so good.
The girl is cute, though.
Did she get a free Air?

Feb 02, 08 - 12:45 pm Comment from: LorD1776

Z.T.,

"REO Speedwagon/Styx/Journey/Stones/Who/Zeppelin"

These actually are groups I like.

Hey, are you bein' a wise guy, or what?

Feb 02, 08 - 12:47 pm Comment from: ChrissyOne

I think I could edit together a lovely commercial for Vista using The End by the Doors. Steve Ballmer as Oedipus.

Feb 02, 08 - 12:49 pm Comment from: Ampar

Here's her website:
http://www.yaelweb.com/

And more, if you understand French:
http://www.totoutard.com/artistes/artistes.php?idartiste=90

Feb 02, 08 - 12:54 pm Comment from: ChrissyOne

@ LorD1776

REO Speedwagon? I Can't Fight This Feeling has actually played in the background in some of my more disturbing spicy-food-induced nightmares.
As for Journey, just take a walk down memory lane with a little air-keyboard!.

Feb 02, 08 - 01:01 pm Comment from: ron

It makes a great ringtone.

Feb 02, 08 - 01:20 pm Comment from: coolfactor

She's a Mac user, too.

http://www.yaelweb.com/photos.php

Feb 02, 08 - 01:22 pm Comment from: feral

girls pass wind...uhuhuhuh

Feb 02, 08 - 01:28 pm Comment from: Ampar

"girls pass wind...uhuhuhuh"

There's scientific proof:
http://www.youtube.com/watch?v=JisgLhWghRQ

Feb 02, 08 - 01:30 pm Comment from: Ampar

Here's a clip of Apple's second choice for the Air commercial.

It's very similar. Cute girl. Inspiring lyrics.
http://www.youtube.com/watch?v=wnVJZkDuVBM

Feb 02, 08 - 01:32 pm Comment from: MacSmiley

Downloading my iTunes purchase of her album right now.

Feb 02, 08 - 01:40 pm Comment from: ChrissyOne

@ Ampar

That's an amazing coincidence, because I was just f**king Sarah Silverman.

Feb 02, 08 - 01:46 pm Comment from: LorD1776

ChrissyOne,

"I think I could edit together a lovely commercial for Vista using The End by the Doors. Steve Ballmer as Oedipus."

Would it involve chairs?

Feb 02, 08 - 01:50 pm Comment from: LorD1776

Ampar,

"And more, if you understand French"

I don't understand a word of it. But it's a lovely language, even in print.

Feb 02, 08 - 01:57 pm Comment from: ChrissyOne

@ LorD1776
"Would it involve chairs?"

I see Hermann Millers flying slowly against a black background, turning silently in the air, beautifully cross-lit, like something from 2001... I think we need to get Michael Bay to do it.

Feb 02, 08 - 01:58 pm Comment from: LorD1776

ChrissyOne,

"That's an amazing coincidence, because I was just f**king Sarah Silverman."

Are you going to make a music video of that?

Feb 02, 08 - 02:06 pm Comment from: ChrissyOne

If you're lucky.

Feb 02, 08 - 02:23 pm Comment from: LorD1776

ChrissyOne,

"I see Hermann Millers flying slowly against a black background, turning silently in the air, beautifully cross-lit, like something from 2001... I think we need to get Michael Bay to do it."

OHMYGAWD, NOT THE AERONS !!!

Feb 02, 08 - 02:25 pm Comment from: LorD1776

ChrissyOne,

"If you're lucky."

If I was lucky I'd be behind the camera.

Feb 02, 08 - 02:59 pm Comment from: Sixvodkas

msr

How brilliant of you to show the world your lack of range.
Your mother must be proud.

Feb 02, 08 - 03:03 pm Comment from: Menachem

Yael is here: http://www.youtube.com/watch?v=-YUxbDEPFiM

Feb 02, 08 - 03:13 pm Comment from: Menachem

Yael yalda yafa, ken?

Feb 02, 08 - 03:25 pm Comment from: Inspired by Windows

I'm a big pain, messing up your 'net world,
Hoping that you'll pay big bucks to clean the mess I make.

I'm a magnet for the latest malware.
Quality is something that I'm trying hard to fake.

La la la la ....

Feb 02, 08 - 03:28 pm Comment from: ChrissyOne

@ msr

FREEBIRD!!!!

Feb 02, 08 - 03:51 pm Comment from: Zune Tang®

ChrissyOne,

Thank you for the link to the Journey video. That was AWESOME! After about 1 minute I was at Zune Marketplace picking that one up. Truly THE golden age in music. Everything made before or since is just garbage.

Your potential. Our passion.™

Feb 02, 08 - 03:55 pm Comment from: LorD1776

Ampar,

I just caught the Myth Busters video. That was great.
Do you think ChrissyOne ...?

Feb 02, 08 - 04:07 pm Comment from: LorD1776

Z.T.,

Journey and those other groups are great and I love them all.
But, nothing or no one can compare to THE Man:

http://www.youtube.com/watch?v=6gC3EqrpDf4

Feb 02, 08 - 04:07 pm Comment from: ChrissyOne

All the girls I know can burp and fart bigger than most boys. My friend Jess is the belch master. And she can drink most guys I know under the table as well.
That's just how we roll.

Feb 02, 08 - 04:16 pm Comment from: LorD1776

ChrissyOne,

Yeah, but girls are way different now. I'll bet my wife and I were together over 10 years before I ever heard her fart. She was so embarrassed. But that was nothing compared to when she accidentally popped one in my face. She screamed and I laughed so hard I cried. It kind of ruined the mood, but it's a memory I treasure. Never mind what was going on.

Feb 02, 08 - 04:27 pm Comment from: ChrissyOne

@ LorD1776

That's equality for ya. Now women can behave just s deplorably as men. And thank goodness. Girls are way more fun these days. And have more tattoos.

Excuse me...

Feb 02, 08 - 04:39 pm Comment from: LorD1776

Inspired by Windows,

Good one.

Feb 02, 08 - 05:05 pm Comment from: Ampar

"All the girls I know can burp and fart bigger than most boys."

That is hot. (Excuse me, I think L.A. Ink is on. Meow.)

Feb 02, 08 - 05:11 pm Comment from: Ampar

"Never mind what was going on."

Not that difficult to figure out. People connect in different ways.

And sometimes it's like Fisher Price Snap-Lock Beads.

Feb 02, 08 - 05:17 pm Comment from: LorD1776

Ampar,

I'm glad you didn't start that 'hairy tongue' thing again.

Feb 02, 08 - 05:20 pm Comment from: Ampar

Menachem: Todah rabah.



(LorD1776: grin )

Feb 02, 08 - 05:23 pm Comment from: LorD1776

ChrissyOne,

"And have more tattoos."

And fake boobs, too. None of that phony stuff with us men.
It takes years to cultivate our beer bellies, but we do it the natural way.

Feb 02, 08 - 05:38 pm Comment from: Macmac

Here is her original video before Apple turned it into a laptop commercial.

http://www.yaelweb.com/live.php

She puts a link from her website to youtube to showcase her video. So if you are curious about how the song ends, and why the cover looks the way it dose check it out.

Congratulations to her, and once again it shows how Apple gets it more than any other company TEC or not.

PS check out this unrelated link below it's a MUST SEE

http://blog.wired.com/business/2008/01/wired-video-sea.html

I gave it to MDN a week ago but I guess they found the story unworthy of a post. You won't believe Seagate CEO praise of Apple and his comments on CES and Blu-ray.

Feb 02, 08 - 05:47 pm Comment from: ChrissyOne

Fake boobs do nothing for me, but I'm all for body mods.

I'd really like missiles in my forearms.

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