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• End of keynote.
• Mayer plays another song...
* Mayer finishes song - thanks Jobs.
• Intros John Mayer who plays live...
• Jobs thanks Apple employees and their families for their support
• Standing ovation
• Jobs quotes Wayne Gretsky, "I skate to where the puck is going to be, not to where it's been."
• It's Apple, Inc. from now on.
• Changing company name! Apple Computer, Inc. is no more
• Apple shooting for 1% share of market = 10 millions phones by 2008 "and we'll go from there."
• Sigman exits stage
• Not an Apple MVNO - "multi-year exclusive partnership" with Cingular.
• Stan Sigman, CEO of Cingular, onstage... blah, blah, blah, and blah...
• Apple shares up 8% to $92.42
• Available to buy at Apple or Cingular stores
• Cingular exclusive in U.S.
• Europe by Q4 2007, Asia in 2008
• Ships in June - Jobs: "FCC approval takes 2 months."
• 4GB iPhone - $499, 8GB - $599
• Palm shares shed 2.6%
• Jobs: "We have filed over 200 patents for all the inventions in iPhone and we intend to protect them."
• 5 hours battery life, 16 hours for audio...
• Showing iPhone accessories....
• All of the other smartphones don't look so "smart" now, do they?
• Research In Motion (RIM) shares plummet 6.5%...
• Steve listening to music, Phil calls, music fades out, Phil asks for photo, Steve finds it and emails it to him while talking. Hangs up - music fades back up and resumes playing.
• More iPhone demos with Schiller...
• Jerry Yang - Yahoo! - onstage: wants an Apple iPhone
• Google CEO and Apple board member Eric Schmidt takes stage: "If we merge the companies we can call it Applegoo, but you can actually merge without merging." Working well together...
• Jobs' best keynote in many years - audience is mesmerized and amazed...
• AAPL up $4.21, or +4.93%, to $89.68...
• Location aware - with Google Maps, Jobs finds Starbucks nearby and taps to call - orders 4000 lattes - "oops, wrong number" and hangs up - (laughter)
• View multiple webpages - cool effects - Exposé- and CoverFlow-like
• Wow. Just wow. How are they going to make enough to these?
• Zooming on webpages via touch
• Mail on iPhone looks just like Apple Mail - full or split-screen
• Push IMAP email - like Blackberry
• Connects to any POP3 or IMAP email
• Free Yahoo IMAP (and POP) email for all iPhone customers
• Lions and tigers and bears, oh my!
• Safarti web browser
• Dashboard Widgets
• Google Maps - directions, satellite images...
• Photos - portrait and landscape - turn the device and it displays the image correctly - zoom in and out with a touch
• SMS messaging - QWERTY keyboard on touch screen
• Conference calls... Speakerphone mode...
• Demoing working iPhone... "first public iPhone call" to Phil Schiller
• Touch your music
• Visual voicemail
• Quad band GMS+Edge, Wi-Fi, Bluetooth
• UI looks amazing
• Apple has reinvented the phone
• Bulit-in speaker
• Video looks high quality - WOW!
• Apple iPhone features two-megapixel camera
• Proximity sensor automatically shuts off screen when you bring it up to your ear
• Ambiant light sensor saves power
• Accelerometer - knows if it's in landscape or portrait position
• iPod dock connector - headphone jack - 11/16-inch thin
• Works like magic - no stylus - Multi-Touch - multi-finger gestures
• Fully syncs with iTunes
• Runs desktop class apps - not crippled apps - and full networking
• iPhone runs on Mac OS X - five years ahead of everything...
• Apple sahres up 3.5% to $88.48
• Multi-Touch' technology
• Revolutionary user interface - patented - years in development
• Called "iPhone" - it's an iPod + mobile phone + internet communicator all in one device
• Internet communicator...
• New revolutionary mobile phone
• Widescreen iPod with touch controls
• introducing 3 revolutionary new products today...
• Next up... Jobs: "This is a day I've been looking forward to for two and a half years."
• $299 - ships next month (Feb.) - taking orders starting today
• You can use the Apple TV's hard drive or stream them from the computer
• More content demos - TV shows - photos - music...
• RDF in full force...
• Demos movies playing - shows CoverFlow-like menuing
• Shows perfect live streaming movie trailers from Apple.com
• Apple TV works with Apple Remote. Autosynce from one computer.
• "iTV" now named "Apple TV"
• Stream content from up to 5 computers - Intel inside (duh)
• 802.1b,g,n - 720p - 40GB hard drive inside - stores 50 hours of video
• Same form factor - wirelssly transmit audio/video to your TV
• Let's talk about iTV
• Shows new iPod ad...
• Talks about Zune's low market share - shows Zune logo going up in flames
• Over 250 movies on iTunes Store now...
• Jobs: iTunes sales NOT slowing - sales are up
• iTunes Store - over 2 billion songs sold - 5m songs per day - 4th largest US music seller - just passed Amazon, Target (#3) is next
• Jobs: only talking Mac today...
• Shows Windows Vista "ad" spoof with Hodgmen - major surgery to upgrade.
• Retails stores - over 50% new to Mac
• Jobs thanks developers...
• Talks about Intel transistion over last year
• Steve Jobs appears onstage
• Announcement: Welcome to Macworld 2007 keynote...
• Not long now...
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• People still getting settled...
• Imagine a TV network broadcasting Jobs' keynote live? Hey, we can dream, right?
• People still being seated.
• People are nuts with excitement - It's Mac geek heaven.
• Everyone being seated...
• THANK YOU FOR NOT RELOADING THIS PAGE MANUALLY. It helps all of us by minimizing server activity due to extremely high traffic. It will reloaded automatically every 3 minutes. Thank you for your patience.
• The first 30 years were just the beginning...
• Lots and lots of people...
• 11:46 - Please DO NOT RELOAD this page manually to minimize server activity due to high traffic. It will reloaded automatically every 3 minutes. Thank you for your patience.
• 11:45 - 15 minutes to go!
• 11:42 - MDN website experiencing extremely high traffic levels...
• 11:40 - getting into position...
• 11:23 - Apple Store now offline.
• Keynote is scheduled to begin Tuesday, January 9th at 9am PST, 12pm EST.

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