Apple’s all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac…
Apple Arcade adds award-winning hits ‘DREDGE+,’ ‘Unpacking+,’ and ‘My Very Hungry Caterpillar+’ to its growing catalog
Apple Arcade continues to expand its curated collection of over 200 family-friendly games, offering players uninterrupted gameplay with…
‘Friday Night Baseball’ returns to Apple TV for its fifth season on March 27th
“Friday Night Baseball” — a weekly Major League Baseball (MLB) doubleheader on Apple TV — returns for its fifth season on Friday, March 27th…
Apple TV celebrates world premiere of ‘Imperfect Women,’ starring Elisabeth Moss, Kerry Washington, and Kate Mara
On Tuesday, March 10th, Apple TV celebrated its highly anticipated limited series “Imperfect Women” with a star-studded…
Apple’s new MacBook Neo, iPhone 17e, M4 iPad Air, M5 MacBook Air, MacBook Pro with M5 Pro and M5 Max, and Studio Displays available today
Starting today, customers can discover and shop for Apple’s all-new MacBook Neo, available at a breakthrough price; iPhone 17e, the powerful…
Wired reviews Apple’s MacBook Neo: ‘One of the best budget laptops you can buy’
The Wired review of Apple’s all-new MacBook Neo, titled “Apple MacBook Neo Review: Delicious, Low-Hanging Fruit,” opens with…
Apple’s ‘Lil’ Finder Guy’ goes viral: the cute new mascot stealing hearts online
In a fun twist to Apple’s latest product reveal, a charming anthropomorphic character dubbed “Lil’ Finder Guy” has emerged as the unexpected…
MacBook Neo’s A18 Pro proves to be a formidable laptop processor – review
Apple’s all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac…
Apple’s new M5 Max MacBook Pro delivers a huge SSD read/write speed boost
Apple’s latest MacBook Pro, armed with the blazing-fast M5 Max chip, isn’t just another incremental bump, it’s a genuine performance…
China’s grip slips: Apple now assembles 25% of iPhones in India
Apple ramped up iPhone assembly in India by roughly 53% last year, now assembling about a quarter of its flagship devices there as the…
German publishers push back on Apple’s privacy-focused tracking changes, call for antitrust fine
German publishers and advertisers have urged the country’s competition authority to reject Apple’s latest proposals for adjusting its…
Apple postpones smart home display launch due to LLM Siri delays
Apple has once again postponed the launch of its much-rumored smart home display (internally code-named J490), a screen-equipped device;
Citi reiterates a Buy rating and a $315 price target on Apple stock
Amid surging memory prices, the global smartphone industry faces a challenging year ahead. However, Citi analysts believe Apple is better…
Woz reflects on Apple’s journey from garage to global giant at 50
As Apple approaches its 50th anniversary on April 1, 2026, co-founder Steve Wozniak has offered a characteristically humble and insightful…
New CAD renders show Apple’s rumored foldable iPhone design
Leaked CAD renders purporting to show Apple’s first foldable iPhone, often referred to as the “iPhone Fold,” have surfaced online, providing…
Apple TV unveils trailer for ‘Margo’s Got Money Troubles,’ starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman
Apple TV on Monday revealed the trailer for “Margo’s Got Money Troubles,” starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and…
Apple preps 3D-printed aluminum for future products
Apple’s manufacturing design and operations teams are actively developing 3D-printed aluminum techniques (building directly on…
Watch: Apple CEO Tim Cook discusses Apple’s first 50 years
Apple CEO Tim Cook sits down with CBS “Sunday Morning” to reflect on the company’s 50-year journey, exploring Steve Jobs’ enduring vision…
Apple’s forthcoming ‘MacBook Ultra’ to feature a multi-touch OLED display
Apple’s upcoming high-end MacBook update is poised to introduce a major leap forward with a touch-enabled OLED display, marking…
After MacBook Neo reveal, Gene Munster forecasts Apple growth of 10% YoY in June quarter
Longtime Apple analyst Gene Munster now forecasts the company to post June growth of 10% YoY (Street at 8%) alongside slight…
Apple blocks U.S. users from downloading ByteDance’s Chinese apps
Apple has implemented restrictions that prevent iOS users in the U.S. from downloading or updating other ByteDance apps…
Apple TV’s dystopian series ‘Silo’ season 4 wraps filming ahead of expected season 3 premiere this year
Apple TV’s dystopian series “Silo” is the story of the last ten thousand people on Earth, their mile-deep home protecting them from the…
Meta smart glasses said to be sending footage of ‘bathroom visits, sex, and other intimate moments’ to human reviewers in Kenya
Meta’s AI-powered smart glasses (Ray-Ban Meta) may be sending sensitive user footage to human reviewers in Nairobi, Kenya…
Apple drops 512GB M3 Ultra Mac Studio option, ups 256GB memory upgrade by $400
Apple has quietly removed the 512GB RAM configuration option for the Mac Studio this week. As of yesterday, the maximum available…
MacBook Neo shipping delays emerge for Blush and Citrus colors amid strong demand
Just two days after pre-orders opened for Apple’s budget-friendly MacBook Neo, the product is seeing shipping delays for certain colors…
Apple’s MacBook Neo is a true game-changer
Apple doesn’t need AI to disrupt the market, and the company’s competitors know this. The launch of the MacBook Neo will prove it…
Apple TV debuts imaginative trailer for ‘Wonder Pets: In The City’ season two
Apple TV has unveiled the season two trailer for the charming musical preschool hit, “Wonder Pets: In The City.” Izzy the Guinea Pig…
Apple just made it easier for people to become customers
Apple bucked the industry trend of rising hardware prices this week by launching several affordable new products, catching Wall Street…
Why Apple named its new budget-friendly laptop ‘MacBook Neo’
Apple Director of Mac Product Marketing Colleen Novielli explained the unconventional “Neo” naming choice, emphasizing its…
Apple VP John Ternus on CEO succession: ‘I love the job I have’
Amid ongoing speculation that Apple’s SVP of Hardware Engineering John Ternus is the frontrunner to succeed CEO Tim Cook when…
Apple TV announces new docuseries ‘Twisted Yoga,’ premiering March 13th
Apple TV has announced a new three-part true crime docuseries titled “Twisted Yoga”, set to premiere globally on March 13, 2026…
Apple TV debuts trailer for hit series ‘Your Friends & Neighbors’ season two
Apple TV has released the trailer for the second season of its critically acclaimed drama “Your Friends & Neighbors,” starring Jon Hamm…
Formula 1 begins this weekend, exclusively on Apple TV in America
Starting this weekend, Apple TV subscribers in America can watch all Formula 1 practice, qualifying, and Sprint sessions, along with races…
Trendforce projects MacBook Neo sales of 4–5 million units in 2026
Following the unveiling of the all-new MacBook Neo, TrendForce forecasts Apple’s notebook shipments will grow 7.7% YoY in 2026, pushing…
Apple’s MacBook Neo offers premium build quality at a remarkably lower price
Apple has previously offered more affordable products, such as the $329 and $349 iPad models as well as the former $429 iPhone SE…
‘Physical’ and ‘Imperfect Women’ creator Annie Weisman inks first-look deal with Apple TV
Annie Weisman, creator of “Physical” and “Imperfect Women,” has signed a new multi-year first-look deal with Apple TV…
Apple’s MacBook Neo will supercharge MacBook Air sales
Apple’s MacBook Neo, priced at $599 (or an irresistible $499 for education buyers), isn’t a threat to the MacBook Air, it’s the perfect…
Video: Going hands-on with Apple’s all-new MacBook Neo
Apple today unveiled the all-new, budget-friendly MacBook Neo. Media members got hands-on time with the new laptop and other Apple…
Apple’s MacBook Neo just made Chromebooks obsolete
Apple’s MacBook Neo, isn’t just another laptop — it’s a calculated strike at the heart of the affordable computing market. This $599…
Apple unveils all-new MacBook Neo starting at just $599
Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price, making it even more…
Big leap in Apple Silicon: M5 Pro, M5 Max fuse chiplets, add third core design
Apple today unveiled the M5 Pro and M5 Max, the latest additions to the M5 family. Traditionally, Pro and Max variants simply scale up…
Apple accidentally leaks ‘MacBook Neo’ in EU regulatory filing ahead of tomorrow’s expected launch
A European Union Declaration of Conformity document briefly listed an unreleased device as the “MacBook Neo” with model number A3404…
