Apple’s “iPhone is revolutionary, not a big surprise coming from Steve Jobs. He knows how to gather a tiny team of brilliant young minds and work them half to death until they innovate beyond any reasonable expectations. He has the common sense to know what will ultimately find favor. And he has the hardened-steel man parts to take a chance and roll with it. What’s a pity is that so few others in this industry share those triple strengths,” Bruce Tognazzini writes for Ask Tog.
Tognazzini writes, “The origins of [iPhone’s] bits and pieces, however, is not what’s important about the iPhone. What’s important is that, for the first time, so many great ideas and processes have been assembled in one device, iterated until they squeak, and made accessible to normal human beings. That’s the genius of Steve Jobs; that’s the genius of Apple.”
“The Macintosh computer did not represent a technological breakthrough either. The mouse was already 20 years old. Pointing interfaces were 20 years old. The Mac was a direct, studied ‘rip-off’ of Apple’s expensive Lisa computer, developed concurrently, but shipped three years earlier. That detracted nothing from the genius of the Mac, for what that team did was to take highly innovative technology and make it (relatively) inexpensive, attractive, and accessible,” Tognazzini writes.
Tognazzini writes, “That’s exactly what Apple has done again with iPhone. Multi-touch gestural interfaces have been hanging around in the laboratory, screaming for release, for as long as the mouse hung around. I’ve been pushing multi-touch gestural for over 20 years myself, beginning while I was still at Apple, incredulous that everyone has been ignoring it. Apple stopped ignoring it.”
“The Mac languished for years because Steve Jobs left Apple and the management who remained were sorely lacking in anything approaching vision. One can only assume Jobs won’t be leaving this time around. If he moves iPhone along as he would have moved Mac along during those “dark years,” the iPhone we look upon with such wonder today will seem like a simple toy three, five years from now,” Tognazzini writes. “Traditional cell phones are dull, limited, and at end-of-life. iPhone is glorious, and it is only the beginning.”
Tog looks at Apple’s iPhone user interface in step-by-step fashion in his full article here.
Related articles:
Researchers have bigger plans for ‘multi-touch’ beyond Apple’s iPhone – January 19, 2007
Ihnatko: Hands-on with Apple’s iPhone (which runs Mac OS X 10.5 Leopard) – January 18, 2007
Apple could potentially sell 30 million iPhones in 2007 – January 18, 2007
Reactions to iPhone highlight competitors’ inability to understand Apple’s success – January 17, 2007
ZDNet online poll shows overwhelming Apple iPhone lust – January 17, 2007
Apple iPhone tops Amazon’s bestselling electronics list in Germany – January 13, 2007
BusinessWeek explores ‘the real genius of Apple’s iPhone’ – January 12, 2007
Wired News: Steve Jobs’ iPhone shows the future – January 12, 2007
Cringely: Apple iPhone will suddenly go 3G, gain features, and be renamed ‘Apple Phone’ – January 12, 2007
Apple’s Phil Schiller gives CBS News hands-on tour of iPhone – January 12, 2007
20 unanswered questions about Apple’s iPhone – January 11, 2007
Report: iPhone could be upgraded to 3G with software update if Apple wishes – January 11, 2007
Report: Rogers Communications to offer Apple iPhone in Canada – January 11, 2007
David Pogue: hands on preview of Apple’s iPhone, ‘gorgeous and so packed with possibilities’ – January 11, 2007
PC Magazine hands-on test of Apple iPhone: multi-touch UI ‘takes the breath away’ – January 11, 2007
Mossberg’s initial take on Apple iPhone: ‘radical and gorgeous’ with ‘brilliant new user interface’ – January 11, 2007
NewsWeek’s Levy interviews Apple CEO Steve Jobs about iPhone – January 11, 2007
Why Apple’s iPhone doesn’t do high-speed mobile phone networks (yet) – January 11, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
ZDNet: Hands on with Apple’s iPhone: ‘elegant, ravishing, simple, sleek; impeccable & intuitive UI’ – January 11, 2007
Apple iPhone FUD campaign begins – January 10, 2007
Nine ways Apple changed the face of consumer electronics yesterday – January 10, 2007
Analysts and investors applaud arrival of Apple iPhone – January 10, 2007
Top 10 things to love and top 10 things to hate about the Apple iPhone – January 10, 2007
How Apple kept the iPhone top secret for 30 months – January 10, 2007
Hands-on with Apple’s iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Cingular to use Synchronoss Technologies’ platform for Apple iPhone – January 09, 2007
iPhone photos from Apple’s Macworld Expo booth – January 09, 2007
Enderle: Apple’s iPhone is going to do very well – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007
Analyzing Apple’s iPhone market potential – January 15, 2007
Analyst: ‘iPhone’s willful disregard of global handset market will come back to haunt Apple’ – January 18, 2007
Microsoft CEO Ballmer laughs at Apple iPhone – January 17, 2007
Street Insight: Apple iPhone faces a number of potential obstacles – January 16, 2007
IDG News Service: ‘Reality might tarnish iPhone’s shine’ – January 16, 2007
The Times: Apple’s brand of corporate hubris is almost always damaging in the long run – January 16, 2007
Hackers ‘salivating’ over Apple’s iPhone – January 15, 2007
Bloomberg writer: Apple iPhone won’t make long-term mark; will only appeal to a few gadget freaks – January 15, 2007
Dvorak on Apple iPhone: ‘I think Apple can do wrong and I think this is it’ – January 13, 2007
USA Today writer: Apple iPhone is an ‘ordinary, average product’ at heart – January 12, 2007
FUD Alert: Analyst – I am pretty skeptical Apple’s iPhone can succeed – January 11, 2007
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007
The Register’s Ray: Apple ‘iPhone’ will fail – December 26, 2006
Analyst: Apple iPhone economics aren’t that compelling – December 08, 2006
CNET editor Kanellos: ‘Apple iPhone will largely fail’ – December 07, 2006
Palm CEO laughs off Apple ‘iPhone’ threat – November 20, 2006
Tog should know, he is regarded as one of the top interface geniuses of our time.
To get my hands on one of these things.
In addition to all the impossible things it will do in connecting a phone call (hold your breath, remember it’s Cingular), I am expecting it to remove all my wrinkles, add four inches to my height, take 10 years off my age, reduce my weight by 20 pounds, increase my running speed by 25%, put hair back in places where it has disappeared, and provide the seven numbers I need to win the lottery!
My heart rate continues to increase and every time I read another review like this one and now I’m worried I could run out of heart beats before June.
Oh, man…
You forget add inches to your…
Sorry Tog, but the Mac appeared publicly one year after the Lisa.
Now that the smoke is clearing, the truth is coming out. The iPhone is tha shazzizle, and it’s gonna rock the cell phone market. Just wait until the investors realize it!!!
Great to hear from someone who really gets it. The iPhone is way too far ahead of the industry to be easily grokked in one sitting. Even the people who get it don’t get it completely. I’m not sure that even the iPhone knows what the iPhone will turn into a few years from now.
from the article:
>>>>>
The iPhone User Experience
I have yet to get my hands on an iPhone—frustrating! (You can imagine Bill Gates’s frustration. He probably has a cadre of engineers ready to take it apart, put it back together with a couple of screws missing, and paint it brown.)
<<<<<
LOL !!!
Read the original blog, as Tog has prior art on the “pinch”.
The pinch and similar gestures have been around for a while, but its implementation was waiting for an appropriate form factor such as a “larger” pda type screen [iPhone] or tablet with a gui. The time is right for such a device and such an interface, if not slightly late.
The same thing cannot be said about the Lisa/Mac. The Lisa was too expensive and yet limiting for business while the Mac was even more limited – both being slightly ahead of their time (not to mention the Newton). The Lisa failed but the Mac found its consumer market and extended it when postscript support was added – remember the LaserWriter? DOS/Windows took over the world because it was cheap, flexible, and MS’s monopolistic agreements with OEMs limited further competition.
The point is that Apple does real innovation by selecting the appropriate mix of advanced technologies and massaging them to death until they fit the product perfectly. Microsoft responds later by slamming them together in a more haphazard manner.
Apple makes its own tools and rules to leverage its OS in the same manner, allowing speedy incorporation of new features and advanced technologies. Microsoft throws thousands of engineers and hundreds of committees at a problem until gridlock is reached and they have to move backwards. That’s why Vista is late, buggy, slow, insecure and uninspiring.
The Tog makes some very valid points which, no doubt, will be addressed. But compromises must be made to get a shipping product at a fixed date. You have to freeze the design process, move the device forward into production and start work on its next iteration.
There are parallels between the Mac and iPhone, but the latter is not as ahead of its time as the Lisa/Mac was. The iPhone’s timing is more like the iPod’s – a tad late. The iPhone should achieve stunning success, and if the patents are any good and Apple is as aggressive with it as it is with the iPod, woe to the competition.
A few word sum up the validity of the review:
“I have yet to get my hands on an iPhone—frustrating!”
really good article. most in-depth one I have seen. seems to know his stuff. Can’t wait for the iPhone now!
I wouldn’t be surprised if Apple released most of those features that Tog wants. Most of them are software changes so the whole message integration thing could work, as well as GPS. Don’t think they’ll have the battery changeable, think of the market for third-party accessories for the iPhone. so many people will wants add-ons to make that 5 hours 10.
Tog does know his stuff. This is the most favorable thing he has writtent about an Apple product in a long time. He has little use for the dock becaus it conflates too many functions.
That’s cool that we are able to receive the loan moreover, that opens completely new chances.
We want to thank you very much for a good information and also, would like to give you the bollywood ringtones at the masters ringtones web sites.
All scholars would like to get a good degree, but how to have it? I would propose to determine for the dissertation writing service to buy the thesis help referring to this topic from. We took this and had got good level.
I appreciate your idea! To buy custom essay papers or custom essays just about this topic could be wide ground of knowledge!
To purchase essays from the custom term papers writing services people must be assured, they get custom research papers of the best quality.
Here’re some hints about the way to have the academic grade. Thus, people should read through the thought referring to this topic and write the fantastic United States essays. The more simple way is to select the experienced academic essay writing service & buy essays in Internet. I hope that will help students.
If I were you, I would find professional writing jobs service to have more the best topic close to this post!
Guys have lost their credence in term papers writing organizations, just because there’re a lot of frauds in the web. But, we ought not to be pessimists because that is real to see a good point to buy papers for money.
Life seems to be hard and people need to adopt to it. As an example, students have a chance to buy essay papers online when are in hard academic papers writing position.