Apple has debuted a new series of online video ads for the “Get a Mac” campaign.
Touché – Macs Do Windows Too:
Direct link to video on YouTube: http://www.youtube.com/watch?v=0Svfzr2FlJQ
Out of the Box:
Direct link to video on YouTube: http://www.youtube.com/watch?v=ABAliXGs4oo
Work vs. Home:
Direct link to video on YouTube: http://www.youtube.com/watch?v=ot9Jp6-mB-8
UPDATE: 8:22pm EDT See the ads on Apple.com in QuickTime: http://www.apple.com/getamac/ads/
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Related articles:
IDC: Apple Mac sales outpace industry average in UK and Western Europe markets – June 09, 2006
Analysts: Apple Mac market share to surge by end of 2006 – June 07, 2006
Many believe Mac market share increases coming now that Apple Macs can run Windows applications – April 25, 2006
Pre-Boot Camp report: Apple could double market share on Microsoft defections – April 13, 2006
Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Needham: Apple’s Mac market share could rocket to 9-percent if Intel-based Macs ran Windows apps – March 08, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005
like other manufacturers of unique and good looking products, it might be a good idea to show the people that know nothing of macs the size of the mini, the integration of the imac and the stylish notebooks, just a thought, but im sure it would sell – maybe its the next step after this usability awareness campaign
oh – i noticed the ‘FUN’ advert forgot to mention pc games as well as spreadsheets lol
Just saw the pie chart one over on CNet’s News.com
Macs…the only computers that need a freakin shave and a real haircut!
They are running on ESPN, Comedy Central, and Fox as far as I know of. I have been seeing the out of the box one several times today.
andy: Good point, except that the Mac can now boot windows directly and play all those games, too!
What I don’t like about these ads, is the implication that a Mac CAN’T do spreadsheets, pie charts and other “business-like” stuff” when in fact it’s a better platform for all of that.
MW: “sense” It’s also good business sense to work with a Mac!
even better then the first ones.
the pie chart is sweet! but I feel like the way windows is been portrayed is somewhat too donkeyballs. I mean, okay, the don’t have the iLife suite – but it’s not like you can’t view and edit photos or videos on windows with other apps.
Yet more vain attempts to get people to purchase these overpriced, overheating, and slow computers. People are beginning to wake up and understand that Apple produces crap and that virtually any other computer company has a superior product. With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod. Guess we will have to see how long it takes Apple to rename themselves iPod inc and drop their useless computer products.
Time to buy a real computer from a real computer company.
Macs do Windows Too
But we don’t support it.
-Apple
I like the first one.
I get the impression that they’re building with these things – educating people bit by bit.
Personally I love the line: “Actually the rest of me’s in some other boxes, so… I’ll meet up with you.
“Macs do Windows Too
But we don’t support it.
-Apple”
… and this is somehow different than what Redmond does?…
Unfortunately, the Windoze flame posts are getting quite boaring lately. None of them ever attack the OS, and many are attacking what appears to be old hardware, OS 7.5.2, or overall bizzare posting behavior…
It’s just not as fun to win all the time ; )
Not to change the topic too quickly, but Windows Vista will:
– Deliver an OS X-like GUI (at least they tried)
– Delver a semi-system level search (long live the registry and file system!)
– Deliver a secure OS.
The last is the most important one on the radar for M$ and loads of their customers using Windows, but this begs a fundamental queston:
Why should people need to pay for what is at the core a massive security patch called Vista (instead of Service Pack X)? Right, they souldn’t.
I guess people can fork out the bank for a new search utility and really poor execution of expose, but hopefully some of those poor sheep will opt out of Bill Gates reign of “sub-par products forever!” world…
-Steven
I should just point out that if you are using Windows on a Mac legally (meaning that you bought a full retail license) then you will have support for it from Microsoft.
The ads are on Apple’s web site. Just use the arrow icon to scroll thru the choices. They are all there.
All the new adds are up on Apple’s website (http://www.apple.com/getamac/ads)… just press the right arrow!
Yes. I agree. I have seen the light. And on a separate note, whatever you like, I don’t like. And furthermore, I disgaree with you on your assertion…well…just because.
And all the while, we give MDN traffic! Go capitalism!
To the Mac Realist–where are you getting your REAL info from?
Your statement: ” With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod.”
I’ve made a heck of a lot of MY Apple stock! The recent slump is one that many stocks are experiencing right now–not like it’s just Apple.
andy,
I’ve seen PCs nearly as small as minis, but they were seriously hamstrung in a number of ways – more like thin clients than “real computers”. So, making a big deal about the size may not be the best way to go.
Also, the “fun” of the iLife apps differs significantly from the “fun” of the games you can get only on a PC. With one you can have a passably good time creating something then a great time showing it off. With the other you get the thrill of the “chase” and then … what? You can’t even show your mother/spouse/kid what you did with the last four hours of your life. And, if your spouse spent that four hours trying to get you to help with the laundry … you would be better off denying what you’d been doing.
Spot 3 is very well written and executed.
/throws chair … at Mac Realist
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
PC is bent over a fence. A huge Hell’s Angel is holding him down. Behind PC is a line of big, rough, scary men. PC’s face is in extreme pain.
Mac: Hey PC, whatch doin’–Holy Crap!! What’s happening to you?!
PC: Oh I…ARRRRH!…just went online again….AUGGH!…Now I’m under…GAAAH!…attack…
Mac: Jesus Christ, PC, you’re being ass-raped!
PC: No, um…ARRRRH!…yes…doesn’t this….AUGGH!…happen to…GAAAH!…you.?
Mac: Christ, no! Holy crap PC, can I help you…somehow?
PC: No…it’ll be OK… GAAAH…all I have to do is… ARRRRH…(wait for it)…wipe clean
Mac: You just…just..tolerate this? Sweet fscking mother of Christ…
A shocked Mac walks away shaking his head. The next Hell’s Angel takes his place in line
It is sooooo ON!
MW ‘respect’
“Time to buy a real computer from a real computer company.”
If that’s what you have to say to make yourself feel better/more important, then go for it dude.
Truly hilarious!
I think they should hug. That might send Ballmer over the edge – finally.
Firstly, MacRealist, you’re more like a MacBSArtist who doesn’t know the first damn thing you’re talkin’ bout Willis. Punk-a** biatch.
Secondly, I would personally love to see Balmer go over the edge… of a cliff… in a car… landing on pointy rocks… next to a gas station.
Rats … I love Apple but I still hate their ads ….
All attitude and no info ….. Show me something ……
The average consumer still has not heard of Keynote , GarageBand, iTunes, iPhoto, etc .. etc…
Virus free … no registry problems … runs super quiet … and on and on … but never ever promoted.
Apple’s ad men have never caught up with their engineers …
I’m sorry for what I said earlier…i’m a douchebag. I had no idea what I was talking about, i’m just intimidated by Apple’s better software, and more stylish hardware. It really has become pointless to talk crap about Macs, since…you know, they can do everything and more a PC can.
Quentin Tarantino….
OMG! ROTFLMAO!!!!
I agree with Bonkers for Mac. Apple is basically saying we are not the computer of choice for biz.
Those that complaint about not macs at work and IT this or IT that should remember these ads.
oh – i noticed the ‘FUN’ advert forgot to mention pc games as well as spreadsheets lol
—
Video games.. definitely appealing to one footing the bill
LOL
No matter how Apple advertises its products, there invariably will be “second guessers”™.
Never the less,
Rock on Steve!
http://www.seewindowsvista.com/
Redmond is going for “flashy.” Oooooooh.
Do not anger the soft, fleshy and micro-sized gods.
Ugh, Mr. Skerritt seem completely un-enthused. He’s killing me with his presentation.
boring
I can’t stand how they don’t show the product they’re talking about… OS X. How the hell are they going to sell people who have never used a Mac by just showing them what they can’t do on their current PCs? I like these ads but they aren’t doing a good job of selling the product.
Thanks Ampar for the link…
Tom Skerrit? Man, that site is boring as hell! Skerrit can’t act his way out of the boredom he’s clearly feeling reading that script. Reading the phone book would be much more interesting.
BUT
At least Microcrap is showing the product. PC users will actually see what Vista can do over their current Windows OS vs. not see what a Mac can do better because Apple won’t show them!
Geez!
Ampar–
Good link. is it bogging down because we’re all hitting it, I wonder. It’s really laggy for me. Not exactly flashy enough.
I also agree with Bonkers for Mac. Why make it seem that PCs do business better than Macs
Do we need to concede a (fictional) business advantage to PCs in order to capture more of the consumer market?
MDN word is “knew” As in “If they only knew”?
You’ve heard of slashdotting. We are now MDNdotting. Boo-yeah!
I heard Tom Skerrit is shagging Katharine Helmond for the pity sex. Well, if it was on the internet it must be . . .
“Hi, I’m Bill Gates and invented computers.”
Dumbasses are all around you.
OT: I saw Cars. I loved it. Screw the critics. Without lubrication.
all of these new ads blow chunks, its like “who is the more effeminate of the two idiots” hardly 1984
Ampar–
Call me.
Check out this cool little video of something called Visor (pulls down an instant terminal window with a keystroke):
http://media.arstechnica.com/journals/apple.media/visor.mp4
Rest of the story here:
http://arstechnica.com/journals/apple.ars/2006/6/12/4291
The video “Mac OS X Tiger: A Closer Look” can be seen here:
http://stream.qtv.apple.com/events/apr/tiger/tiger_ref.mov
I’ve been using computers since 1982. The Apple IIe was my first computer. I did switch to Windows in the 90’s and came back to the Mac in 1999. It was my work that gave me the choice what computer I wanted and I went back to the Mac and have not looked back. After looking at this web page: http://www.seewindowsvista.com/ all I can say is Big F***ing Deal. There is nothing on that page that is new or exciting. I think they should have hired a better spokes person maybe chef Gordon Ramsey of Hell’s Kitchen. I live in Pasadena, California and this weekend I went into the store to look at some software I wanted to buy but what was really was interesting was to see that most of the people in their was looking at the new MacBooks and not too many were looking at the ipods. The most common thing I heard people say was “It now runs Windows and OS X” but almost all were interested in OS X. They all seem to salivate over X.
I was wondering if there is any way to download that tour video with Ken? I want to show it to my sister but she doesn’t have the internet at her place.
the Mac still comes over as bit of a know-it-all, over confident and too arrogant
the PC comes over as a friendly nice guy, who is blissfully unaware of any shortcomings he might have
in real life I’d rather have the PC as friend/neighbour than the Mac
on the other hand they are excellent ads that in a simple way make some great points… its just that your sympathies lean towards the PC (fabulously portrayed by the way)
These ads are awful. They are just to arrogant and are trying too hard to be cute.
They are pointed at the converted already. PC users get up and go to take a piss when these ads come on.
To follow on from these ads we now need one where the Mac guy is called out by the windows guy for being all fun and no responsibility, sure he can do the fun stuff but some of us need to work. Cut to Mac guy in super smart suit saying he can run office and many other apps plus windows if you really need a certain app.
I think these adverts are fine if part of a series that gradually tells the whole mac story.
I agree with ERic:
people relate to applications by name rather than operating systems. “Do you have “Word” or “Are you on MSN?”. This should become “Do you have Garageband?” and “Are you on iChat?”. Leading to: “What? they’re only on the Mac? Well I’d better get a Mac to fit in”
Apple promoted the name “iTunes” then, once it became available “iPod”. These are the keys to recognition. I don’t even know what the name of the iPod OS is called!
I think the video “Mac OS X Tiger: A Closer Look” shows that the OS X can make a “wow” factor even on video. Apple should use similar video in their ads. These new ads are funny, but a bit arrogant and not exciting at all. Will somebody get interested in Mac based on these ads and go to the store to find out more? Probably not.
Imagine Ford and Chevy doing the same type ads (Ford: “I get 24 mpg”, Chevy: “But I gotta diesel”.) or BMW vs. Mercedes or Bud vs. Miller or Nike vs. Adidas.
You think anybody is going to go buy one product over the other based on two guys talking to each other? No.
Worthless ads to secure the Apple customer base and stop defections from Apple. As you can see above, All Macaddicts here are praising the ad campaign.
There´s a whole lot of things one can do in the PC world that one can´t do with Macs:
http://tinyurl.com/jbgh2
Lots of DIYs out there and all making PCs. Apple will never get these tinkerers to switch over. I made my own PC (son has made 2) and it was lots of fun and a good learning experience.
Yes, I own an iMac – don´t flame me.
I love them all.
(Speaking as a guy in the biz.)
These ads are targeted at teenagers who are having their first computer of their own. These people need to be made aware of the shortcomings of the OS they’re used to and that there is an alternative at all. Basically, that’s all you can do with a tv-ad. For the rest it’s not that important. Existing Mac users must at least not hate these ads, and what Joe experienced PC user thinks of this is irrelevant, because he will stick with his PC forever.
These ads are awful. They are just to arrogant and are trying too hard to be cute.
They are pointed at the converted already. PC users get up and go to take a piss when these ads come on.
———
I notice you didn’t say that the ads were fraudulent or dishonest. Big deal. People get insulted and they get up and take a piss. IT’S ADVERTISING. Advertising is not supposed to persuade people, it’s supposed to remind people that (in this case) Apple makes computers.
The sales pitch comes much later, when open-minded people check out the website or ask around, or go to an Apple store.
You sound so hypocritical, you want Apple to make a Mac ad that is.. let me get this straight… NOT insulting to 95% of the population stuck on an outdated creaky virus-riddled OS that they got because they didn’t know OS X existed? How exactly would that play out…
Preaching to the converted? They don’t preach to anyone. The purpose of these ads is to grab PC users and give them a shake, that’s it.
Of the few that check out the website, even fewer will believe half of Apple’s claims, and fewer still will get a Mac. This is the way it works.
Note: Mac Arrogance? When about 50 million people have iPods, that old cliché doesn’t really fly. Less and less are people averse to considering Apple products (duh!)
Fake Mac Realist,
Go and buy your 3rd party hardware conglomerate machine who, like you, is forced to jump through the hoops of a 3rd-party monopoly swiss-cheese software conglomerate.
Don’t forget to purchase and install all your Norton and Symantec stuff first thing. Then go out and purchase multiple apps that still don’t equal the iLife suite. Then download the Google desktop search stuff to attempt to counter Spotlight. Then download Konfabulator and search through all the many attempts at desktop digital clocks to attempt to get anything close to Dashboard. Don’t forget to get on your knees and install your 3rd-party speakers and also to plug in your mouse directly to the lower back of your 3rd-party conglomerate tower instead of directly into your keyboard. Then, try your best to get rid of all the pre-installed 3rd-party software that you don’t need but, on second thought, you may just use it later, so cancel that.
Then, make sure your firewall is set up. Last, but not least, connect, download, and install the latest daily patches and especially Internet Explorer 7 to plug up some of the swisscheese holes. And don’t forget to never click your attachments, you uneducated PC weenie troll!
Georgy Porgy – FUD. FUD, FUD.
Did you know that Windows owners buy Macs then come to this website? We know Windows; don´t go passing your lame Windows 95 experiences off on us.
Did you know Steve Jobs recommends putting Windows on your Mac? He made it so your computer can run Windows XP.
I saw the new “out of the box” ad last night on the Daliy Show.
“Yet more vain attempts to get people to purchase these overpriced, overheating, and slow computers. People are beginning to wake up and understand that Apple produces crap and that virtually any other computer company has a superior product. With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod. Guess we will have to see how long it takes Apple to rename themselves iPod inc and drop their useless computer products.”
Thank-you for playing another episode of ALTERNATE REALITY! becasue your so far from it it’s funny!
“I should just point out that if you are using Windows on a Mac legally (meaning that you bought a full retail license) then you will have support for it from Microsoft.”
If you are using Windows legally, Gates calls you a liar and like Colonel Klink demands to see your papers every freakin’ time you boot Vista.
It’s great that MACREALIST is too chickens*t to even use his real name – seems very typical of someone who is really a WIndoze user.
What’s the matter little boy? Mommy wouldn’t give you the money to buy a MacBook Pro? You had to settle for a 20GB hd Sony? Jealousy will get you nowhere.
I’ve been using Macs and Windows PCs for many years, just like many other posters on this site and in the world, and IMO Macs are more reliable and produce better results. In fact, even M$ knows it or else the PC version of Office would be as good as their Mac version.
I was almost SURE we were gonna see some Keynote action when he pulled out that pie chart.
Oh well, maybe actually seeing the os is a thing of the past
I really like the new Mac, but I hate the ads. Sorry they just make me want to laugh.
I’ve been using a Mac recently for testing purpose only. The only thing I noticed is that Mac is really sluggish comparing a PC. I know this may make a lot Mac fans angry. Hey, just want to be fair. You can go to try a PC. Test for yourself.