“Confirming that we live in interesting times, Intel President and CEO Paul Ottelini’s opening IDF keynote speech featured an unusual guest. For the first time, a representative of Apple made an appearance at this, the most important event of the week. But representatives of Microsoft and its rival operating system were nowhere to be seen. Phil Schiller, Senior Vice President of Worldwide marketing for Apple, appeared on stage to confirm the completion of Apple’s migration to Intel processors across its product range,” David Fearon reports for PC Pro. “This gave Schiller an opportunity to plug OS X – complete with 20-foot images of the operating system’s logo on the screens above him.”
Fearon reports, “But in the whole of the rest of the keynote there was no emphasis on what the new processors could do for Vista, and in fact there was little more than a passing mention of Microsoft’s biggest product for ten years, let alone 20-foot logos.”
“While this might not signal the beginning of a concerted Intel move away from Microsoft operating systems, at the very least it represents a lack of even-handedness on the part of Intel that Microsoft could rightfully construe as a bit rude. At worst it could be interpreted as a tacit ploy for Intel to distance itself from Vista until it’s been fully proved that the new OS is robust enough for mass deployment in the medium term,” Fearon reports.
Full article here.
[Thanks to MacDailyNews Reader “Macaday” for the heads up.]
Or maybe Intel just finally got sick of touting a kludgey, insecure, upside-down and ass backwards, fake Mac and has decided to promote the real thing going forward?
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The old enemy was called WinTel, and both heads spouted fire. Maybe one of those heads wants to see around what used to block its vision for a change…?
Intel is tired of being associated seen as less than cutting edge. “Dull little boxes,” even if popular, isn’t exactly a label anyone flocks to. Right now, Intel is having an Apple love-fest. But if someone else shows even better uses for their chips, they’ll tout them, too. Just yesterday, didn’t Intel just anno9unce some sort of viiv contest to make a sexy computer? To me, this doesn’t exactly say that they’re married to Apple. They just want to sell chips.
The Xbox can be replaced by the iBox as well.
what would a 20′ Vista logo look like?
fun time
“If you throw an Apple at the Windows hard enough, it will break”
“An Apple a day keeps the Ballmer away”
“Apple takes a bite out of Microsoft”
“Intel kneed Ball(more)”
“Intel-We don’t need no dips with our chips”
“A win-win is no Win at all”
“The Gates are closed”
I doubt intel is shying away from msft products. Apple is a small account compared to others they have.
mikkimoose,
Umm.. .you’re sort of wrong.
Apple buys Intel chips.
Microsoft does not make computers, hence it doesn’t buy chips.
So really, it would seem, Apple is a bigger account than Microsoft.
Now, if you said HP, yeah, that’s very much true… for now…
For many years…
…the Wintel alliance was the enemy of every Mac user.
Now we see old Phil right on stage at a Intel shindig and it JUST SEEMS FSCKING RETARTED!!
What’s next, Mac’s running Windows?
Steve Ballmer jumping around on at MacWorld like a sweaty monkey shouting
“Vista, Vista, Vista!!!”??
I think I’ll have to shoot myself if that happens.
You’d guys would be surprised how many people are anxiously awaiting the release of Vista… I had two buddies (definately NON-tech types) stop by office yesterday, who mentioned that they are waiting unitl February ’07 to buy a new vista laptop … I tell ’em its just a poor imitation of Mac OS X… but they never listen…
the release Vista is going to be huge – especially in the business community.
“… at the very least it represents a lack of even-handedness on the part of Intel that Microsoft could rightfully construe as a bit rude. “
What’s “rude” is the way Mafiasoft has made a fortune pimping their piece of shit products, driven competitors out of business and keep bottom feeding, low lifes like you sucking on its tits.
Rock on Ottelini!
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Reality Check,
Well, you just have to sorry for your buddies don’t you?
Dear oh dear.
Sorry, lost the “feel”
Yep, I agree to it all, to some degree or other.
But I can see that If Intel is forward thinking they may be looking at Apple. Apples OS likes multiple processors running 64 or 32 bit. Windows just gets into more and more design issues.
If you are going to the trouble of building a QUAD processor, are you going to advertise that that it is used on systems that just have no idea how to use your new powerful engine?????
Just a thought.
I wont say the “R” word but mister reality check is somewhat mentally challenged if he thinks that corporations are going to drop billions or even millions on an untested OS on release to the public. Huge might be the word everyone will be hearing followed closely by disappointment.
I’ve been saying it since Apple announced the transition: Intel will see this as an opportunity to built better cpus that won’t HAVE to be x86 compatible. Microsoft cannot move Windows to a new platform. They can’t even do 64-bit right.
Once Apple has enough market momentum, Intel will push the switch over the edge by embracing new technologies in mass-market CPUs (or other related hardware) that Windows will not be able to support. I think Intel has been kept in a bottle by MSFT and they can’t wait to create truely innovative products.
Again, Apple is the leader in innovation, breaking us from the mould.
Intel probably just doesn’t want to speculate on a product that may only be delivered in 2015.
R wrote: “Intel is tired of being associated seen as less than cutting edge. “Dull little boxes…”
Hit the nail on the head.
Oh dear, is someone feeling a little concerned that poor little Microsoft who have never done anything rude, unpleasant or illegal might be a feeling a little left out of Intel and Apple’s new love-in?
Does Dances with Monkeys want Uncle Davey to come and tuck him in tonight so he don’t feel scared when Mumsy puts him to bed and turns the light out?
Do I give a flying fsck?
Intel makes chips, not computers…. so when HP’s Vista computers give up the ghost, the user is going to wail on HP, not Intel, same with Dell and Gateway, and everyone else.
What do you think Intel is going to do? Simply stop selling chips to HP and Dell i hopes of hearding evernone to Mac hardware? While the Mac market for Intel may be growing, it is no where near the size of the market for chips destined to run Windows.
I just don’t see Intel giving that up.
Maybe Intel and Apple know something the autistic nerds don’t know who live in Microbrain Land. It could be that Leopard will run apps created for MS without needing a MS OS.
Or maybe CEO Ottelini has insider information on yet another delay in the launch of Vista.
the release Vista is going to be huge – especially in the business community.
No, it’s not. The “business community” are not early adopters. It took years before there was any serious adoption of XP.
If Microsoft’s Media Center Edition OS wasn’t such a dog Intel would be selling more Viiv CPU’s this Christmas. Intel is pumping LOTS of dollars behind Viiv, just to have it depend on MCE. I am sure they can’t wait until the day that Apple takes over consumer marketshare, so they can stop catering to that MS crap OS called MCE.
“cannot move Windows to a new platform. “
Windows used to run on PowerPC and Dec Alpha, just nobody brought it (Because those were looser processors, as all Apple owneres now know and acknowledge), so the cross platform versions were canned.
“…at the very least it represents a lack of even-handedness on the part of Intel that Microsoft could rightfully construe as a bit rude.”
What the author fails to mention is whether or not he contacted Microsoft for comment.
Perhaps Microsoft CHOSE not to make an appearance! Maybe they felt their presence at this juncture would prove to be an even greater story than their absence.