Apple’s talent and innovation vs. Microsoft’s hype

“Martin Scorsese’s recent Bob Dylan documentary offers a fascinating glimpse of an anti-marketer whose outstanding music won fans anyway,” David E. Gumpert writes in his article “Talent Over Hype” for BusinessWeek. “Scorsese’s film does a wonderful job of clarifying the forces behind Dylan’s emergence as a star during the 1960s. In so doing, Scorsese makes a strong case for the value of talent and innovation over branding and promotion — shades of Apple vs. Microsoft.”

Full article here.

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While this may seem like quite an oblique article choice on our part, we’re sure that lifelong Dylan fan Apple CEO Steve Jobs would appreciate the comparison chosen by Gumpert.

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9 Comments

  1. One of the most telling differences for me is the stage presence of Steve Balmer, CEO of Microsoft, and Steve Jobs. In teh famous (search Google) “Developers” speech, he seems more like a drunken maniac than a business professional. Phrases like “give it up for me” are just egotistical and though Jobs is well known to have an enormous ego and opinion of himself, even he restrains from such phrases.

    Could you imagine the impact of Steve Jobs coming on stage, prancing around and saying “I’m a rock star!” or something equally as pithy? Instead Steve comes out and makes a room full of people feel like they are insiders and Steve is going to show them something me has been working on…but just between “you and me”.

    That’s the difference to “me”.

    MDN word: married

  2. Come senators, congressmen
    Please heed the call
    Don’t stand in the doorway
    Don’t block up the hall
    For he that gets hurt
    Will be he who has stalled
    There’s a battle outside
    And it is ragin’.
    It’ll soon shake your WINDOWS
    And rattle your walls
    For the times they are a-changin’.

    “The Times They Are A-Changin'” – Bob Dylan

    Was he singing about OSX ?!?

  3. I’ve said many times in the past, I think it all comes down to corporate culture.

    Microsoft’s credo is, “Build a product that’s good enough and then force them to buy it.”

    Apple’s credo is, “Build a product that is the greatest thing we can imagine, and hope they buy it.”

    One makes a lot of money, the other makes great stuff.

  4. “Please find someone other than the drunken and paranoid Zimmerman as an example of an enlightened business model.”

    I’m sorry, did I just hear someone insult Bob Dylan? You know just because you were born without a soul doesn’t mean you have to stay that way. They have some cheap chinese made ones at walmart for very competitive prices, you should look into that, if you want to know what its like to be an acceptable human being.

    And bob dylan never had a business model, although he did turn out to be a model business. That is the whole point of the article, thanks for missing it.

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